Why do most new businesses fail, yet a few entrepreneurs have a habit of winning over and over again? The shocking discovery of years of research and trial is that most startups fail by doing the “right things,” but doing them out of order. In other words, human nature combined with our entrepreneurial drive puts us on autopilot to become part of the 70% to 90% of ventures that fail. From Thomas Edison to Steve Jobs, the Nail It Then Scale It method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs and innovative product managers to victory. Stop following conventional wisdom and join the few entrepreneurs that can consistently take their innovative idea all the way to a successful company launch.
Nail It then Scale It
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Most Helpful Customer Reviews
8 of 9 people found the following review helpful
Format:Paperback
Building products that people want is hard and costs lots of money (mostly because we miss the mark the first, and second, and third time around before we get it right). I read Nail It Then Scale It and it immediately resonated. As an entrepreneur I find myself constantly in product development mode. The steps outlined in the book cut time (50%+) and cost (80%+) out of our product development cycle. Nail It Then Scale It doesn't dance around theory, it dives right into the nuts and bolts of identifying need, and the step-by-step process of building a great product that will sell the moment it ships. Good entrepreneurs have solid product intuition - great entrepreneurs will follow Nail It Then Scale It and find out how to nail it the first time around. Great read - strongly recommended.
5 of 5 people found the following review helpful
Format:Kindle Edition|Amazon Verified Purchase
Nail It then Scale It ranks up there with game changing classics like Porter's Competitive Advantage, McKenna's Relationship Marketing, and Moore's Crossing the Chasm. Nail It then Scale It is based on real-world experience that is validated by many millions of dollars of investment in entrepreneurial startups. The Nail It then Scale It process underscores that the seeds to entrepreneurial success are sown before you build anything.
Nail the customers' pain.
Nail the solution customers are willing to pay for.
Avoid the traps of conventional wisdom that lead most entrepreneurs to failure.
Here are some of my favorite quotes from the book:
Why Believing in Your Product Leads to Failure. "All too often, entrepreneurs fall in love with their product or technology, they ignore negative feedback from customers, and they spend years building a product based on a vision that no one else shares."
Why Having too Much Money Leads to Failure. "Money allowed the entrepreneurs to execute their flawed business plan rather than to stay laser focused on the market so that they could find the facts about what customers wanted and adjust accordingly."
Where Do Winning Innovations Come From? "The key difference... is not to just ask customers what they want but to deeply understand the customers--their motivations, their needs, and most important, the job they are trying to get done... Thomas Edison stated that `I find out what the world needs. Then I go ahead and try to invent it'."
As Ahlstrom points out, commitment of money is a very powerful validation. "The price your customers are willing to pay is the measure of the degree to which you have nailed the solution."
Fail Fast and Learn to Change. "By remembering to fail fast, you focus on rapidly testing your assumptions, iterating swiftly, and then, because you have less attachment, you can see when you need to abandon one approach in favor of a better approach."
Focus on Simplicity. "Somewhat counter-intuitively, simplifying increases customer adoption and reduces costs. Customers are attracted by simplicity and confused by complexity... Entrepreneurs should focus on developing the minimum feature set to close a customer purchase."
Unquestionably worth my time.
Nail the customers' pain.
Nail the solution customers are willing to pay for.
Avoid the traps of conventional wisdom that lead most entrepreneurs to failure.
Here are some of my favorite quotes from the book:
Why Believing in Your Product Leads to Failure. "All too often, entrepreneurs fall in love with their product or technology, they ignore negative feedback from customers, and they spend years building a product based on a vision that no one else shares."
Why Having too Much Money Leads to Failure. "Money allowed the entrepreneurs to execute their flawed business plan rather than to stay laser focused on the market so that they could find the facts about what customers wanted and adjust accordingly."
Where Do Winning Innovations Come From? "The key difference... is not to just ask customers what they want but to deeply understand the customers--their motivations, their needs, and most important, the job they are trying to get done... Thomas Edison stated that `I find out what the world needs. Then I go ahead and try to invent it'."
As Ahlstrom points out, commitment of money is a very powerful validation. "The price your customers are willing to pay is the measure of the degree to which you have nailed the solution."
Fail Fast and Learn to Change. "By remembering to fail fast, you focus on rapidly testing your assumptions, iterating swiftly, and then, because you have less attachment, you can see when you need to abandon one approach in favor of a better approach."
Focus on Simplicity. "Somewhat counter-intuitively, simplifying increases customer adoption and reduces costs. Customers are attracted by simplicity and confused by complexity... Entrepreneurs should focus on developing the minimum feature set to close a customer purchase."
Unquestionably worth my time.
5 of 5 people found the following review helpful
Format:Paperback
This book goes way beyond the principles and best practices for entrepreneurs and should be standard material for B-schools across the country. Gone are the days of the business plan and the traditional reliance on focus groups and customer feedack. This is a revolution whose time has come with a mission to train entrepreurs to think differently. By focusing on the pain points in the business process you learn a new way to develop your product on the path to start-up success.
READ IT and REVOLT!!
READ IT and REVOLT!!
Most Recent Customer Reviews
Nail it then scale it ~ Kindle edition ~ Awesome resource!
This book is utterly amazing, filled with useful, practical information (not to mention real case studies) and is easy to read. Read more
Published 5 days ago by N.RAMNATH
Great for startups; very relevant for new product development
This book is written for startups, and it does a terrific job guiding an entrepreneur through his company's first stages. Read more
Published 2 months ago by AGUSTIN ARAMBURU SIERRA
Practical, Usable Advice - Nail It, THEN Scale It
Full disclosure - Paul Ahlstrom was an investor in my company and is personally a great mentor to me. Read more
Published 3 months ago by Gregg Rosann
The Guide to Entrepreneurial Success
Furr and Ahlstrom have put together a great model that, if followed, will increase your chances of entrepreneurial success. Read more
Published 3 months ago by Davis Smith
Enlightening, engaging and empowering!
I cannot recommend this book highly enough. I had it shipped from the US to the UK as one of my first real guides for entrepreneurs and it did not fail to disappoint! Read more
Published 6 months ago by W Halbert
Not Worth The Money
A fine idea. In fact it is a brilliant idea. However, the book has far too many typos and mistakes. I feel as though I am reading an unfinished, unedited copy. Read more
Published 7 months ago by Dedan
Building upon impressive experience
Often the essence of success is overlooked by those on a mission.
This book provides an in-depth insight into the essential building blocks of launching a successful... Read more
This book provides an in-depth insight into the essential building blocks of launching a successful... Read more
Published 8 months ago by Stuart L. Smits
MUST READ for any entrepreneur
I have worked at several start-ups and been involved with many other early-stage ventures. Following the concepts discussed in this book will save any entrepreneur countless time... Read more
Published 8 months ago by Clarke Miyasaki
A breath of fresh air
What a breath of fresh air. NISI takes a topic which is typically covered in a boring, traditional way and makes it interesting and exciting. Read more
Published 9 months ago by Victor Madison
BUY THIS NOW
I bought about 10 of these kind of start-up advice books here on Amazon, all at once, in an effort to improve my education about where I was going wrong. Read more
Published 9 months ago by Me
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