Naïve documents the return of classical graphic design reminiscent of the 1940s to 1960s in contemporary
graphic design.
The naive is a childlikeness, where it is no longer expected. Friedrich von
Schiller
A minimalist design vocabulary is currently being reinvented by a troop of young
graphic designers who are rediscovering the stylistic elements reminiscent of
classic graphic design such as silkscreen printing, classical typography, hand
lettering, woodcutting and folk art and integrating them into their work. Naïve
documents this extraordinary renaissance of Classic Modernism, from the 1940s
to 1960s, in contemporary graphic design.
Inspired by twentieth century American legends such as Saul Bass, the undisputed
master of film title design and iconic logos as well as modernist graphic artist
Charley Harper and textile designer Alexander Girard, these burgeoning designers
are creating new and striking imagery using palettes of earthy and pastel shades,
reduced strokes, patterns and shapes with a strong folkloristic element.
Naïve illustrates this new development in graphic design, assembling a multitude
of vivid and inspiring examples ranging from illustrations, poster art, editorials,
book covers and record sleeves to stationery and textiles.
graphic design.
The naive is a childlikeness, where it is no longer expected. Friedrich von
Schiller
A minimalist design vocabulary is currently being reinvented by a troop of young
graphic designers who are rediscovering the stylistic elements reminiscent of
classic graphic design such as silkscreen printing, classical typography, hand
lettering, woodcutting and folk art and integrating them into their work. Naïve
documents this extraordinary renaissance of Classic Modernism, from the 1940s
to 1960s, in contemporary graphic design.
Inspired by twentieth century American legends such as Saul Bass, the undisputed
master of film title design and iconic logos as well as modernist graphic artist
Charley Harper and textile designer Alexander Girard, these burgeoning designers
are creating new and striking imagery using palettes of earthy and pastel shades,
reduced strokes, patterns and shapes with a strong folkloristic element.
Naïve illustrates this new development in graphic design, assembling a multitude
of vivid and inspiring examples ranging from illustrations, poster art, editorials,
book covers and record sleeves to stationery and textiles.
