From Publishers Weekly
Former Wall Street Journal reporter Larson investigates consumer espionage and invasive marketing practices in this alarming and compelling expose.
Copyright 1993 Reed Business Information, Inc.
From Library Journal
Larson, a business journalist, takes a somewhat paranoid look at how market researchers and giant databanks invade our privacy and compile vast amounts of information that could be used against individuals or groups. However, in spite of being studied like bugs, consumers still manage to confound the researchers. While Larson acknowledges that, if marketing campaigns were perfectly aimed, people would receive ads for products that they wanted, and that they might even welcome this attention, the effort to find these customers is viewed as sinister, because of the chance of the wrong people accessing the information. David Duke's candidacy is cited as an example of the danger. Larson also explores and deplores political pollsters' effects on elections. This title might interest both market researchers and the public because of its detailed accounts of ongoing research. It would have appeal in public libraries with business or consumer collections.- Sue McKimm, Cuyahoga Cty. P.L., Cleveland
Copyright 1992 Reed Business Information, Inc.
--This text refers to an out of print or unavailable edition of this title.