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Naked Consumer: How Our Private Lives Become Public Commodities Paperback – February 1, 1994
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From Publishers Weekly
Copyright 1993 Reed Business Information, Inc.
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- Sue McKimm, Cuyahoga Cty. P.L., Cleveland
Copyright 1992 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
I would love to read an updated edition taking into account all the new technology.
Having just read “Dead Wake,” Erik Larson’s latest blockbuster, and having consumed each of his previous novels, I ran across his very first book, a nonfiction account of how companies spy on the consumer. I was curious as to how Larson would report on my least favorite social activity. He handled it with remarkable aplomb.
Published in 1992, when Larson was a free-lancer living in Baltimore, it’s a book he claims to love, although apparently no one else did. It is not the booming hit his later novels have become, but I liked it and believe that the consumer, even more put upon now by sleazy marketing than when Larson wrote the book, would find it mesmerizing and should read it.
Larson, in his clear and precise reporting, tells us how tax dollars have enabled marketers to find us, zero in on our secret wishes, and persuade us to buy things we don’t need. We are all on lists that help companies locate us, determine what we are patsies for, and how to make us empty our pocketbooks. The US Census, as have many other public agencies, although confidentiality is promised, has given immense amounts of information to companies that exist to sort through, quantify, and assemble data into lists that identify every person in our country by name, address, ethnicity, economic wealth, living condition, household makeup, religion, and any other characteristic that’s usable in determining vulnerability to marketing schemes...and to make a great deal of money doing so.
This book is complex and mindboggling. To me it is also infuriating. I’m not some naïve dolt who thinks I exist in a vacuum, safe and secure in my cocoon of privacy.Read more ›
Most Recent Customer Reviews
Although the information is dated, it was still revealing as to how marketing specialists have invaded and continue to invade our privacy. PLUS, Erik Larson writes well!!!Published 4 months ago by Robert Wuagneux
I very much like the writing of Erik Larson, and have read several of his books. This looks like it will be a timely read.Published 14 months ago by N. Nelson