Customer Reviews

Naked Consumer: How Our Private Lives Become Public Commodities

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Even though written in the early nineties, amazingly timely today (2008). Certainly technology has evolved and made data gathering exponentially easier, but the principles remain the same. I am a marketeer, so I read it not as the criticism the author intends it but as a primer of all the opportunities and implications related to data collection and aggregation. Erik Larson considers an affront to his privacy getting a sample package from P&G at his house before he is even back from the hospital with his newborn baby, to me it is just excellent data collection and marketing.

I would love to read an updated edition taking into account all the new technology.

..who invade and abuse the privacy rights of citizens around the world. Read this well written overview and realize that we can all be victimized by the excessive zeal of those who wish to profit from or control us...

I graduated with a Bachelor of Science in Marketing. Let me just say that this book is the greatest. It even made me ashamed to be a marketing person! Enough said!