Robert Scoble helps run Microsofts Channel 9 Web site. He began his blog in 2000 and now has more than 3.5 million readers every year. Scobles blog has earned acclaim in Fortune magazine, Fast Company, and The Economist.
Shel Israel played a key strategic role in introducing some of technologys most successful products, including PowerPoint, FileMaker, and Sun Microsystems workstations.Hes been an expert on innovation for more than twenty years.
An Excerpt from Naked Conversations:
Bloggings's Six Pillars: There are six key differences between blogging and any other communications channel. You can find any of them elsewhere. These are the Six Pillars of Blogging:
1.Publishable.Anyone can publish a blog.You can do it cheaply and post often. Each posting is instantly available worldwide.
2.Findable. Through search engines, people will find blogs by subject, by author, or both. The more you post, the more findable you become.
3.Social. The blogosphere is one big conversation. Interesting topical conversations move from site to site, linking to each other. Through blogs, people with shared interests build relationships unrestricted by geographic borders.
4.Viral. Information often spreads faster through blogs than via a newsservice. No form of viral marketing matches the speed and efficiency of a blog.
5.Syndicatable. By clicking on an icon, you can get free "home delivery" of RSS- enabled blogs into your e-mail software. RSS lets you know when a blog you subscribe to is updated, saving you search time. This process is considerably more efficient than the last- generation method of visiting one page of one web site at a time looking for changes.
6.Linkable. Because each blog can link to all others, every blogger has access to the tens of millions of people who visit the blogosphere every day.
You can find each of these elements elsewhere. None is, in itself, all that remarkable. But in final assembly, they are the benefits of the most powerful two-way Internet communications tool so far developed.Other Blogging Books
Blogging For Dummies
Buzz Marketing with Blogs For Dummies
Publishing a Blog with Blogger
For the past five years, Microsoft employee Scoble has maintained one of the most popular blogs on the Internet. Mixing personal notes with passionate, often-controversial commentary on technology and business, his blog is "naked"—i.e., not filtered through his employer's marketing or public relations department—a key part of its appeal. In this breezy book, Scoble and coauthor Israel argue that every business can benefit from smart "naked" blogging, whether the company's a smalltown plumbing operation or a multinational fashion house. "If you ignore the blogosphere... you won't know what people are saying about you," they write. "You can't learn from them, and they won't come to see you as a sincere human who cares about your business and its reputation." To bolster their argument, Scoble and Israel have assembled an enormous amount of information about blogging: from history and theory to comparisons among countries and industries. They also lay out the dos and don'ts of the medium and include extensive statistics, dozens of case studies and several interviews with famous bloggers. They consider the darker aspects of blogging as well—including the possibility of getting fired by an unsympathetic employer. For companies that have already embraced blogging, this book is an essential guide to best practice. (Feb.)
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Lots of people have blogs, and now I do, too. Being new to the blogosphere, I sometimes struggle with what and when to write. Read morePublished 17 months ago by Alonda D. McCree
It's been seven and a half years since Naked Conversations was first published, but it remains persuasive and relevant. Read morePublished on August 2, 2013 by Ville Kilkku
Naked Conversations by Scoble and Israel is a must read for C.E.O.'s and Public Relations people. This book is a primer and history, geared for companies, to demonstrate how to... Read morePublished on July 13, 2010 by Sylvia Wadlington
This book is great for all those executives wondering still if they should open up or keep on trying to control all communications regarding their brands, products and companies,... Read morePublished on April 21, 2009 by Roberto Palomo Cea
During the early 19th century a social movement erupted among textile artisans in Britain who opposed the development of mechanical weaving looms and frequently stormed... Read morePublished on March 20, 2009 by Rebecca Clement
A simply unputdownable book that I read over the weekend and finished during an extended lunch hour on a Monday. Read morePublished on August 11, 2008 by Mohan Dutt
Robert Scoble changed the face of Microsoft with his authentic and transparent blog. His blogging ideas should inspire other companies to engage in more conversations with their... Read morePublished on June 17, 2008 by Karen & Aneil Mishra
Naked Conversations gives the great background information for anyone new to Blogs and their impact. Read morePublished on June 9, 2008 by Patricia L. Ferdinandi