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The Naked Truth about Publishers Clearing House [Kindle Edition]

Darrell Lester
4.7 out of 5 stars  See all reviews (21 customer reviews)

Print List Price: $15.95
Kindle Price: $9.97
You Save: $5.98 (37%)

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Book Description

For the first time ever, an insider reveals the amazing story of the iconic Publishers Clearing House.

Despite the threat of a lawsuit by his former company, Mr. Lester publishes a daring unauthorized tell-all about the company known as the "granddaddy of sweepstakes." The saga of Publishers Clearing House -- from a small mom-and-pop company to one of the most profitable private companies in the country to the brink of bankruptcy -- is a totally unknown story that is nothing short of "shocking."

The Naked Truth includes many never before told secrets about the company's great success and subsequent battle for survival, private stories of an outrageous management team, tales of a fun-seeking Prize Patrol and their unsuspecting targets, and the emotional story of a young kid's rise to the top.


Editorial Reviews

From the Author

The Naked Truth is not just an engaging business story. It is an insider's view of love and hate, success and failure --- and wild executive antics.

Anyone who has ever heard of Publishers Clearing House or their legendary Prize Patrol or their many contest winners will love this never-before-told chronicle which has been called "one of the great marketing stories of the 20th century."

Product Details

  • File Size: 903 KB
  • Print Length: 214 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Pennywyse Press (September 22, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B009FHKPBI
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #1,104,002 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
5.0 out of 5 stars Was There April 17, 2014
Format:Paperback
The photo in "The Naked Truth" of me checkmates any illusion I may one time have held about running for Congress. Or about running for any other public office, for that matter.

The episode surrounding the photo is an example of the free thinking that flourished in the firm. That free thinking atmosphere was a major component of the firm's long time business success.

Daniel P. Doyle, Former Treasurer, Publishers Clearing House.
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5.0 out of 5 stars A Winning Book April 7, 2014
By Adam M.
Format:Paperback|Verified Purchase
Do they really give a way all that money? YES! Why do they give away all that money? You'll find out this and a whole lot more when this former executive "comes clean" and takes you behind the scenes to this iconic, yet very private, American company. Sure it's a book about business - but reads like a fun and engaging story like you're sitting and having a conversation with the author. A really fast and enjoyable read - I read it over a weekend! Darrell shares his take on both Publishers Clearing House's successes and challenges with the added bonus of funny, fascinating stories about the business, leadership, shenanigans during his time there. It's a rare glimpse into a company that's a household name but you don't know much about - until you read this book. You'll feel like you won a small prize while reading this book!
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24 of 38 people found the following review helpful
5.0 out of 5 stars Fascinating read for sweepstakes buffs and marketers February 16, 2012
By D. Yale
Format:Paperback
An amusing, interesting, and personal story about the author's 30-year experience as a vice-president at Publishers Clearing House (PCH), Darrell Lester's book will appeal to sweepstakes fans, as well as direct marketing professionals.

I worked at PCH as a Senior Copywriter for two years. I thought I knew a lot about PCH. But I had no idea about much of the information in Darrell Lester's book.

Lester tells a fascinating tale of a workplace culture that demanded long hours and hard work, but was full of fun as well, with practical jokes abounding, like the time a retiring executive hid his alarm watch in the ceiling of a conference room, set to go off during a critical meeting.

There are colorful characters, like the Ferrari-driving company president, who would drive his car right into the warehouse, and tinker with the engine while smoking a stogie and wearing a pinstripe suit.

And then there are the incredible tales of sex and skinny dipping. I won't give that one away, see pages 55, 166, and 167-168 for yourself!

For sweepstakes devotees, Lester's book answers -- for once and for all -- that perennial question: does PCH really give away those prizes? They do, and the book is loaded with stories about the winners.

Like the time the time the PCH Prize Patrol delivered the winning check by dogsled in Alaska (page 155). Or the prize check that was delivered to a winner at 36,000 feet in the air, on a flight from Atlanta to Los Angeles (page 160). Or the time a PCH $1 million prize check saved the winner's house from foreclosure.

Many people have wondered if you really have to order something to win a PCH prize. Lester reveals that 76% of big prize winners didn't order a thing (page 117.
Read more ›
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12 of 20 people found the following review helpful
5.0 out of 5 stars Worth reading November 29, 2011
Format:Paperback|Verified Purchase
I finished the book a couple of days ago and loved it.I felt that I was in on the inner workings of Publishers Clearing House. Darrell brings a personal touch to an amazing corporate story. Publishers Clearing House would be a great business school case study and Darrell's book tells the facts needed for this analysis. If you are involved in marketing or just curious about one of the best known company names, this book is worth your time.
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7 of 12 people found the following review helpful
5.0 out of 5 stars Inside Scoop on Publisher's Clearing House March 8, 2013
Format:Kindle Edition
For years I went to my mailbox, anticipating the mailing from Publisher's Clearing House. Not necessarily for the magazine subscriptions, but to enter the sweepstakes and possibly win $10,000,000! Of course, I wasn't one of their "lucky" winners fortunate enough to receive a visit from the Prize Patrol, but it was fun entering and hoping, nonetheless.

When I saw this book written by an insider at PCH, I jumped at the chance to read it. I wasn't disappointed. The author was a former Senior Vice President and worked at this company for 30 years--so he experienced all the highs and lows experienced by this corporation. He "told all" inside the pages of this very entertaining book about the founders, his colleagues, what brought Publishers Clearing House almost to their knees, and how they responded and rebounded with grace.

If you have ever wondered if the million dollar winners were "real". Wonder no more. Read this book and find out!
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1 of 3 people found the following review helpful
5.0 out of 5 stars A GREAT READ!!! December 13, 2011
By Lauren
Format:Paperback
I bought this book and couldn't wait to start it as who doesn't want to know the ins and outs of the Publishers Clearing House? Once I started reading the book, I couldn't put it down. It was a great book and very well written, such an easy read! From funny stories to the more serious side, it was amazing to see behind the scenes of such a well known company who made so many people rich! This book is a must buy!
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1 of 3 people found the following review helpful
3.0 out of 5 stars Naked Truth??? March 18, 2014
Format:Paperback|Verified Purchase
Tells the experiences of one ex-top employee of PCH. Does not give any trade secrets or tips to anyone who has been plugging away entering these sweepstakes for years with no success!. It does however acknowledge much of the comapany's history. So if it's the history of PCH you want to read about, this is your book. If you want insider secrets or guidelines on how to be successful - don't waste your time!!
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Most Recent Customer Reviews
5.0 out of 5 stars Gritty honesty supported by a compelling story
It seems that most people who think about Publishers Clearing House think of the Prize Patrol, and there are plenty of Prize Patrol stories included, which will satiate those... Read more
Published 5 months ago by Scott Merritt
5.0 out of 5 stars I wish dere was a verzon wlitten in Chinese!!!
My Engrish is getting bettel because I lead a rot. An dis book I find to be vely fun and intelesting to lead. I enjoy vely much! Mr. Read more
Published 9 months ago by Codenamebolt
1.0 out of 5 stars Gal is naked under towel, nothing else exposed
I think the title misrepresents the subject matter. I found it boring. Not that I expected some big expose', just a little more substance.
Published 10 months ago by Marilyn Nicholls
5.0 out of 5 stars I think it was the naked truth
If the information as reported in the book is correct and I like to think it is, I was pleased with the whole book.
Published 17 months ago by Cordova Bob
5.0 out of 5 stars Insightful and Enjoyable Reading
Once I began to read this book it was difficult to put down. The author obviously understands the direct marketing industry and by talking about his days at Publishers Clearing... Read more
Published on January 19, 2012 by Teddy John Kasnicki
4.0 out of 5 stars Interesting coverage and some great background stories
I've worked for Publishers Clearing House for almost 20 years so I really enjoyed reading about the background of the company and hearing stories about how decisions were made and... Read more
Published on January 2, 2012 by Judy Kamber
5.0 out of 5 stars Bravo!
Ever wonder if anyone ever wins those Publishers Clearing House sweepstakes? This tell-all book delivers a host of fascinating insider revelations about the marketing powerhouse... Read more
Published on December 29, 2011 by Bert
5.0 out of 5 stars Fabulous Read
Don't miss Darrell Lester's book about his 30-year journey at Publisher's Clearing House. It is smart, funny, insightful, and fascinating. Read more
Published on December 25, 2011 by Elizabeth
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