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The Naked Truth about Publishers Clearing House Paperback – October 27, 2011


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Product Details

  • Paperback: 214 pages
  • Publisher: Pennywyse Press (October 27, 2011)
  • Language: English
  • ISBN-10: 1935437429
  • ISBN-13: 978-1935437420
  • Product Dimensions: 9 x 6 x 0.5 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #1,583,477 in Books (See Top 100 in Books)

Editorial Reviews

From the Author

What will readers find interesting about your book?
The Naked Truth is not just an an engaging business story. It is an insider's view of love and hate, success and failure --- and wild executive antics.

Anyone who has ever heard of Publishers Clearing House or their legendary Prize Patrol or their many contest winners will love this never-before-told chronicle which has been called "one of the great marketing stories of the 20th century."

More About the Author

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Customer Reviews

4.7 out of 5 stars
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See all 21 customer reviews
Congratulations on a job well done.
Teddy John Kasnicki
I can still picture all those great little stamps and wondered if we really needed to order the magazines to win a prize at all.
Lisa S.
This book is one of the best written books that I have read.
rich

Most Helpful Customer Reviews

23 of 34 people found the following review helpful By D. Yale on February 16, 2012
Format: Paperback
An amusing, interesting, and personal story about the author's 30-year experience as a vice-president at Publishers Clearing House (PCH), Darrell Lester's book will appeal to sweepstakes fans, as well as direct marketing professionals.

I worked at PCH as a Senior Copywriter for two years. I thought I knew a lot about PCH. But I had no idea about much of the information in Darrell Lester's book.

Lester tells a fascinating tale of a workplace culture that demanded long hours and hard work, but was full of fun as well, with practical jokes abounding, like the time a retiring executive hid his alarm watch in the ceiling of a conference room, set to go off during a critical meeting.

There are colorful characters, like the Ferrari-driving company president, who would drive his car right into the warehouse, and tinker with the engine while smoking a stogie and wearing a pinstripe suit.

And then there are the incredible tales of sex and skinny dipping. I won't give that one away, see pages 55, 166, and 167-168 for yourself!

For sweepstakes devotees, Lester's book answers -- for once and for all -- that perennial question: does PCH really give away those prizes? They do, and the book is loaded with stories about the winners.

Like the time the time the PCH Prize Patrol delivered the winning check by dogsled in Alaska (page 155). Or the prize check that was delivered to a winner at 36,000 feet in the air, on a flight from Atlanta to Los Angeles (page 160). Or the time a PCH $1 million prize check saved the winner's house from foreclosure.

Many people have wondered if you really have to order something to win a PCH prize. Lester reveals that 76% of big prize winners didn't order a thing (page 117.
Read more ›
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Format: Paperback Verified Purchase
It seems that most people who think about Publishers Clearing House think of the Prize Patrol, and there are plenty of Prize Patrol stories included, which will satiate those masses. But at its heart this isn't a book about the public face of PCH; rather, it's a true account of what really happened to the business as it rocketed to success, collapsed to the brink of extinction, and rose from the ashes to become the only remaining entity in the space it occupies.

Full disclosure, I was a PCH employee during its darkest hour, from 1999 to 2002. I'd heard that I missed the "salad days" at PCH, but I had no context for the stories, and I certainly knew nothing of what was happening behind closed doors. After setting the stage with the company's explosive growth, and establishing its media darling status, Mr. Lester's account of those grim times provides a sobering view of the woes we all faced as PCH employees, whether we knew it or not.

There's plenty of levity, and of course there are stories of sweepstakes winners, but the true value in this book - particularly for those of us who are fortunate enough to list PCH on our resumes - is Lester's gritty honesty.

Current and former PCHers will find the book wildly insightful and will be offered a peek behind the curtain at the reality they all face or faced. Everyone else who's ever wished the Prize Patrol would visit them, or who looked forward to receiving the best, most interactive and exciting direct mail ever created, will be compelled by all the behind-the-scenes activity that goes into one of the world's most innovative marketing companies.
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By Daniel P. Doyle on April 17, 2014
Format: Paperback
The photo in "The Naked Truth" of me checkmates any illusion I may one time have held about running for Congress. Or about running for any other public office, for that matter.

The episode surrounding the photo is an example of the free thinking that flourished in the firm. That free thinking atmosphere was a major component of the firm's long time business success.

Daniel P. Doyle, Former Treasurer, Publishers Clearing House.
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By Adam M. on April 7, 2014
Format: Paperback Verified Purchase
Do they really give a way all that money? YES! Why do they give away all that money? You'll find out this and a whole lot more when this former executive "comes clean" and takes you behind the scenes to this iconic, yet very private, American company. Sure it's a book about business - but reads like a fun and engaging story like you're sitting and having a conversation with the author. A really fast and enjoyable read - I read it over a weekend! Darrell shares his take on both Publishers Clearing House's successes and challenges with the added bonus of funny, fascinating stories about the business, leadership, shenanigans during his time there. It's a rare glimpse into a company that's a household name but you don't know much about - until you read this book. You'll feel like you won a small prize while reading this book!
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7 of 12 people found the following review helpful By floridabreezes on March 8, 2013
Format: Kindle Edition
For years I went to my mailbox, anticipating the mailing from Publisher's Clearing House. Not necessarily for the magazine subscriptions, but to enter the sweepstakes and possibly win $10,000,000! Of course, I wasn't one of their "lucky" winners fortunate enough to receive a visit from the Prize Patrol, but it was fun entering and hoping, nonetheless.

When I saw this book written by an insider at PCH, I jumped at the chance to read it. I wasn't disappointed. The author was a former Senior Vice President and worked at this company for 30 years--so he experienced all the highs and lows experienced by this corporation. He "told all" inside the pages of this very entertaining book about the founders, his colleagues, what brought Publishers Clearing House almost to their knees, and how they responded and rebounded with grace.

If you have ever wondered if the million dollar winners were "real". Wonder no more. Read this book and find out!
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