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The Naked Truth about Publishers Clearing House Paperback – April 10, 2015
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From the Author
The Naked Truth is not just a fascinating and engaging business story. It is an insider's view of amazing success, shameful failure, and battle for survival --- along with wild executive antics.
Anyone who has ever heard of the legendary Publishers Clearing House or the Prize Patrol will love this never-before-told chronicle which has been called "one of the great marketing stories of the 20th century."
More About the Author
Top Customer Reviews
I worked at PCH as a Senior Copywriter for two years. I thought I knew a lot about PCH. But I had no idea about much of the information in Darrell Lester's book.
Lester tells a fascinating tale of a workplace culture that demanded long hours and hard work, but was full of fun as well, with practical jokes abounding, like the time a retiring executive hid his alarm watch in the ceiling of a conference room, set to go off during a critical meeting.
There are colorful characters, like the Ferrari-driving company president, who would drive his car right into the warehouse, and tinker with the engine while smoking a stogie and wearing a pinstripe suit.
And then there are the incredible tales of sex and skinny dipping. I won't give that one away, see pages 55, 166, and 167-168 for yourself!
For sweepstakes devotees, Lester's book answers -- for once and for all -- that perennial question: does PCH really give away those prizes? They do, and the book is loaded with stories about the winners.
Like the time the time the PCH Prize Patrol delivered the winning check by dogsled in Alaska (page 155). Or the prize check that was delivered to a winner at 36,000 feet in the air, on a flight from Atlanta to Los Angeles (page 160). Or the time a PCH $1 million prize check saved the winner's house from foreclosure.
Many people have wondered if you really have to order something to win a PCH prize. Lester reveals that 76% of big prize winners didn't order a thing (page 117.Read more ›
The episode surrounding the photo is an example of the free thinking that flourished in the firm. That free thinking atmosphere was a major component of the firm's long time business success.
Daniel P. Doyle, Former Treasurer, Publishers Clearing House.
When I saw this book written by an insider at PCH, I jumped at the chance to read it. I wasn't disappointed. The author was a former Senior Vice President and worked at this company for 30 years--so he experienced all the highs and lows experienced by this corporation. He "told all" inside the pages of this very entertaining book about the founders, his colleagues, what brought Publishers Clearing House almost to their knees, and how they responded and rebounded with grace.
If you have ever wondered if the million dollar winners were "real". Wonder no more. Read this book and find out!
Most Recent Customer Reviews
It seems that most people who think about Publishers Clearing House think of the Prize Patrol, and there are plenty of Prize Patrol stories included, which will satiate those... Read morePublished 18 months ago by Scott Merritt
My Engrish is getting bettel because I lead a rot. An dis book I find to be vely fun and intelesting to lead. I enjoy vely much! Mr. Read morePublished 22 months ago by Codenamebolt
Tells the experiences of one ex-top employee of PCH. Does not give any trade secrets or tips to anyone who has been plugging away entering these sweepstakes for years with no... Read morePublished 22 months ago by Karen Norton
I think the title misrepresents the subject matter. I found it boring. Not that I expected some big expose', just a little more substance.Published 23 months ago by Marilyn Nicholls
If the information as reported in the book is correct and I like to think it is, I was pleased with the whole book.Published on July 19, 2013 by Cordova Bob
Once I began to read this book it was difficult to put down. The author obviously understands the direct marketing industry and by talking about his days at Publishers Clearing... Read morePublished on January 19, 2012 by Teddy John Kasnicki
I've worked for Publishers Clearing House for almost 20 years so I really enjoyed reading about the background of the company and hearing stories about how decisions were made and... Read morePublished on January 2, 2012 by Judy Kamber