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Product Details

  • Paperback: 214 pages
  • Publisher: Pennywyse Press (October 27, 2011)
  • Language: English
  • ISBN-10: 1935437429
  • ISBN-13: 978-1935437420
  • Product Dimensions: 0.5 x 5.9 x 8.9 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #955,354 in Books (See Top 100 in Books)

Editorial Reviews

From the Author

What will readers find interesting about your book?
The Naked Truth is not just an an engaging business story. It is an insider's view of love and hate, success and failure --- and wild executive antics.

Anyone who has ever heard of Publishers Clearing House or their legendary Prize Patrol or their many contest winners will love this never-before-told chronicle which has been called "one of the great marketing stories of the 20th century."

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.7 out of 5 stars
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I buy you next book light away!!!
Codenamebolt
The book is well written, humorous at points, very personal, and a great read.
DanB
I found this book to be a very entertaining and easy read.
Lisa S.

Most Helpful Customer Reviews

22 of 32 people found the following review helpful By D. Yale on February 16, 2012
Format: Paperback
An amusing, interesting, and personal story about the author's 30-year experience as a vice-president at Publishers Clearing House (PCH), Darrell Lester's book will appeal to sweepstakes fans, as well as direct marketing professionals.

I worked at PCH as a Senior Copywriter for two years. I thought I knew a lot about PCH. But I had no idea about much of the information in Darrell Lester's book.

Lester tells a fascinating tale of a workplace culture that demanded long hours and hard work, but was full of fun as well, with practical jokes abounding, like the time a retiring executive hid his alarm watch in the ceiling of a conference room, set to go off during a critical meeting.

There are colorful characters, like the Ferrari-driving company president, who would drive his car right into the warehouse, and tinker with the engine while smoking a stogie and wearing a pinstripe suit.

And then there are the incredible tales of sex and skinny dipping. I won't give that one away, see pages 55, 166, and 167-168 for yourself!

For sweepstakes devotees, Lester's book answers -- for once and for all -- that perennial question: does PCH really give away those prizes? They do, and the book is loaded with stories about the winners.

Like the time the time the PCH Prize Patrol delivered the winning check by dogsled in Alaska (page 155). Or the prize check that was delivered to a winner at 36,000 feet in the air, on a flight from Atlanta to Los Angeles (page 160). Or the time a PCH $1 million prize check saved the winner's house from foreclosure.

Many people have wondered if you really have to order something to win a PCH prize. Lester reveals that 76% of big prize winners didn't order a thing (page 117.
Read more ›
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By Daniel P. Doyle on April 17, 2014
Format: Paperback
The photo in "The Naked Truth" of me checkmates any illusion I may one time have held about running for Congress. Or about running for any other public office, for that matter.

The episode surrounding the photo is an example of the free thinking that flourished in the firm. That free thinking atmosphere was a major component of the firm's long time business success.

Daniel P. Doyle, Former Treasurer, Publishers Clearing House.
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By Adam M. on April 7, 2014
Format: Paperback Verified Purchase
Do they really give a way all that money? YES! Why do they give away all that money? You'll find out this and a whole lot more when this former executive "comes clean" and takes you behind the scenes to this iconic, yet very private, American company. Sure it's a book about business - but reads like a fun and engaging story like you're sitting and having a conversation with the author. A really fast and enjoyable read - I read it over a weekend! Darrell shares his take on both Publishers Clearing House's successes and challenges with the added bonus of funny, fascinating stories about the business, leadership, shenanigans during his time there. It's a rare glimpse into a company that's a household name but you don't know much about - until you read this book. You'll feel like you won a small prize while reading this book!
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Format: Paperback
My Engrish is getting bettel because I lead a rot. An dis book I find to be vely fun and intelesting to lead. I enjoy vely much! Mr. Rester trell many coorl stuff about da wolkings of a vely successfurl an innovative cumpany! He was one of da geniuses dat tulned a Mamason and Popason cumpany into one the most successfurl malketing giants in da world!!! I rike his wlriting styrl vely much. He funny an infolmative at same time! One plobrem though. Da Plize Patlror nava come to my house. Dat OK. Because I live in crlappy neighbolhood! Any how I give Da Naked Tlruth about PCH 5 plrus starls because it make me raff, and make me smarlter at same time! Good job Dallerr. I buy you next book light away!!! BLAVO!!!!!!!!
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By Karen Norton on March 18, 2014
Format: Paperback Verified Purchase
Tells the experiences of one ex-top employee of PCH. Does not give any trade secrets or tips to anyone who has been plugging away entering these sweepstakes for years with no success!. It does however acknowledge much of the comapany's history. So if it's the history of PCH you want to read about, this is your book. If you want insider secrets or guidelines on how to be successful - don't waste your time!!
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Format: Paperback Verified Purchase
I think the title misrepresents the subject matter. I found it boring. Not that I expected some big expose', just a little more substance.
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7 of 12 people found the following review helpful By floridabreezes on March 8, 2013
Format: Kindle Edition
For years I went to my mailbox, anticipating the mailing from Publisher's Clearing House. Not necessarily for the magazine subscriptions, but to enter the sweepstakes and possibly win $10,000,000! Of course, I wasn't one of their "lucky" winners fortunate enough to receive a visit from the Prize Patrol, but it was fun entering and hoping, nonetheless.

When I saw this book written by an insider at PCH, I jumped at the chance to read it. I wasn't disappointed. The author was a former Senior Vice President and worked at this company for 30 years--so he experienced all the highs and lows experienced by this corporation. He "told all" inside the pages of this very entertaining book about the founders, his colleagues, what brought Publishers Clearing House almost to their knees, and how they responded and rebounded with grace.

If you have ever wondered if the million dollar winners were "real". Wonder no more. Read this book and find out!
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