"'Cool title but is this book going to deliver?'
I thought at first. Upon finishing, I had scribbled down a whole lot of ideas, scary new thoughts and fresh directions I want to implement in my own work." This book "inspires to take action" and "pushes you to do out of the box thinking." - Petz Scholtus, TreeHugger.com
"Practical, concise, understandable and pragmatically optimistic...Go-to guide for business leaders...spells out for the average person how innovation and research can and continues to move humanity through changes needed to meet global, environmental and resource constraints." Maurice Kaehler, TEDxLA Miracle Mile organizer"Part of the much needed bridge to truly sustainable business practices- 'sustainable' in the multitude of its contemporary uses. Though the business paradigm might be changing there's a gap in resources for those who want to change but don't know where to start, Naked Value is one such resource." Lotus Clair Samuel, Owning Traceability
About the Author
Howard J. Brown
has founded several business ventures to help companies align good business and environmental practices. For more than 20 years as CEO of Resource Planning & Management Systems (RPM), Inc., in New Haven, Connecticut, he worked with major companies such as Duracell, Avery Dennison, Mobil, GE, John Deere, Whirlpool, Warner Lambert, and Pfizer to establish or enhance their environmental practices and performance. His proven techniques are still state-of-the-art at universities and corporations around the globe today, and he continues to push the leading edge with new ideas. He was a founder of The World Game Institute and taught at Yale and at Wesleyan University. Howard was also student and colleague of R. Buckminster Fuller and is an authority on the social and economic implications of Fuller's work.
Kristin Aldred Cheek
is a sustainable business practitioner focused on helping businesses identify the benefits customers desire from products and understand the relationship between resources, products, and value. Her experience includes advising companies on energy efficiency and resource performance and managing communications for companies engaged in environmental cleanup projects. She has expertise in social science research and has conducted studies on public participation in natural resource management and on the economic impacts of natural resource use.
Kathryn Lewis is an entrepreneur with expertise in business system analysis and performance optimization. Kathryn has written about resources and their relationship to metrics, waste minimization, logistics, and supply chain management and has presented dMASS research and innovations to audiences in Europe and the United States. Kathryn's previous work includes developing an online network regarding energy harvesting and conducting marketing analyses for a global logistics company.
More About the Authors
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