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Naked Value: Six Things Every Business Leader Needs to Know about Resources, Innovation & Competition Paperback – May 10, 2012

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Editorial Reviews

Review

"'Cool title but is this book going to deliver?' I thought at first. Upon finishing, I had scribbled down a whole lot of ideas, scary new thoughts and fresh directions I want to implement in my own work." This book "inspires to take action" and "pushes you to do out of the box thinking." - Petz Scholtus, TreeHugger.com

"Practical, concise, understandable and pragmatically optimistic...Go-to guide for business leaders...spells out for the average person how innovation and research can and continues to move humanity through changes needed to meet global, environmental and resource constraints." Maurice Kaehler, TEDxLA Miracle Mile organizer

"Part of the much needed bridge to truly sustainable business practices- 'sustainable' in the multitude of its contemporary uses. Though the business paradigm might be changing there's a gap in resources for those who want to change but don't know where to start, Naked Value is one such resource." Lotus Clair Samuel, Owning Traceability 

About the Author

Howard J. Brown has founded several business ventures to help companies align good business and environmental practices. For more than 20 years as CEO of Resource Planning & Management Systems (RPM), Inc., in New Haven, Connecticut, he worked with major companies such as Duracell, Avery Dennison, Mobil, GE, John Deere, Whirlpool, Warner Lambert, and Pfizer to establish or enhance their environmental practices and performance. His proven techniques are still state-of-the-art at universities and corporations around the globe today, and he continues to push the leading edge with new ideas. He was a founder of The World Game Institute and taught at Yale and at Wesleyan University. Howard was also student and colleague of R. Buckminster Fuller and is an authority on the social and economic implications of Fuller's work.
Kristin Aldred Cheek is a sustainable business practitioner focused on helping businesses identify the benefits customers desire from products and understand the relationship between resources, products, and value. Her experience includes advising companies on energy efficiency and resource performance and managing communications for companies engaged in environmental cleanup projects. She has expertise in social science research and has conducted studies on public participation in natural resource management and on the economic impacts of natural resource use.
Kathryn Lewis is an entrepreneur with expertise in business system analysis and performance optimization. Kathryn has written about resources and their relationship to metrics, waste minimization, logistics, and supply chain management and has presented dMASS research and innovations to audiences in Europe and the United States. Kathryn's previous work includes developing an online network regarding energy harvesting and conducting marketing analyses for a global logistics company.
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Product Details

  • Paperback: 138 pages
  • Publisher: dMASS Media (May 10, 2012)
  • Language: English
  • ISBN-10: 0985447400
  • ISBN-13: 978-0985447403
  • Product Dimensions: 5.5 x 0.3 x 8.5 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #2,051,280 in Books (See Top 100 in Books)

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2 of 2 people found the following review helpful By Tom Beakbane on May 23, 2012
Format: Paperback
What is the best approach for reducing environmental impact? Often we consider how to minimize the negative impacts, for instance by reducing waste. This short book lays out a new perspective that is both simple and compelling. Reduce the mass of the inputs. It takes the idea a step further; do not stop at reducing the mass of existing products, think instead of delivering the benefit - the "naked value" - through new technologies.

The book is short and clearly written, plus it has questions at the end of each chapter for self-study.

I would recommend it for everyone who is concerned about the environment as well as those who are interested in the business of innovation. I heard Howard Brown deliver a fascinating lecture on the matter and would also recommend him as a seminar leader.

The only reason I did not give the book five stars is because the concept is perhaps too simplistic for some situations and it tends to gloss over the critical subject of human psychology.
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By Nick Hill on June 11, 2012
Format: Paperback
This is a nifty little book that really really pushes you to think in new directions. It's short, but very meaty, with concrete examples. The exercises contained in each chapter add even more to the "meal". I appreciate the fact that the dMass team is not interested in grinding an environmentalist axe. Although the book is grounded in the premise that resources are limited, even if you reject that premise, it effectively makes the case that value comes from what you DO, not what you USE.

Most of the examples come from the manufacturing and design worlds. Although they mention service industries at the very beginning, I wish the authors had paid a bit more attention to that sector. Their concepts apply to service industries, but it takes a bit more thought to get there.
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Format: Paperback
This book analyzes the concept of product value in an entirely different and very thought-provoking way. The authors' concepts will force you to completely rethink why consumers buy what they buy and just how subject to disruption almost every company's business model really is. This is a must read for company executives as well as investors. Right now, someone somewhere is working on a way to deliver the same value your product or the products of the companies you are invested in deliver, but in an entirely new way. That new way will use dramatically fewer resources for production and delivery, will be faster, better and cheaper and has the potential to make your product the next typewriter, carbon paper or photographic film. Wow!
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Format: Paperback
This is one of the most important book any business manager can read right now. Resources availability is looming on the horizon as a critical business need. This book describes why and how forward-looking managers can strategically prepare -- and does so succinctly and interestingly. Object of the game: shift your thinking from waste management to waste prevention, and manage resource use through innovation. Well done, Howard and team.
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