Customer Reviews

The Name of the Game: The Business of Sports

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4 star:		(2)
3 star:		(1)
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Overall the book covered a lot of information that explained the ins and outs of pro sports. The book covered the four main sports, baseball, basketball, football, and hockey, and how they use advertisement to make money. The sales of food and drink, the money that television brings in, and the sales of other products that are related to the team make a big impact on the profit the team makes, and this book explains some of the importances of these sales to the teams. The book has three authors so there are many points that are covered and the research that is done for the book is extremely noticeable. Each author has his own style of writing so each aspect of each subject is covered. Overall the book was written very well and i enjoyed reading each page.

Overall this book is good for those that want to understand why certain teams have folded over the years while others prospered. It mentions the importance of television revenue and food & drink sales. What it doesn't go into are the average margins that can be attributed to certain portions of the teams operations. How important are beer sales versus gate revenues? That is the sort of question I had wanted answered, but did not find in this book. Otherwise it is more of a history lesson than of the nitty gritty details of the business side of the games.

...This book should be subtitled, ":The History of Sports" as it but dabbles in its business dimensions. This is extremely light business literature. I would not recommend it to a true student of wealth, as it has no nuts and bolts, on how money is actually made. Don't get me wrong, its in there, but you have to pick through all of the history information to get it. The history lesson should have taken a back seat to the business lesson, but that is not the case. Its like talking to a professional athlete, who, as an employee for the owner, can only tell you about the game, and what he did to get his check. Business should have been taken off of the cover of this page entirely, except for the fact that it did make an effort. There are not many books, or resources period on this topic, so its rarity gave it four stars. But for entrepreneurs looking for a resource to begin capitalizing off of the sports industry, sorry this is more of an appetizer.