Never before has the concept of name-calling been more lucrative. The merchandising of sports team-name paraphernalia is a multi-billion dollar business. Where the names of some sports franchises are rich with tradition, others simply hope to get rich in a world where merchandising is king, cashing in on eye-catching marketing concepts to sell T-shirts & baseball caps. Some of these nickname histories will stump even the most trivia-obsessed among you. This book explains the names for all 116 Canadian & American professional sports clubs plus 150 college teams & more than 100 of the weirdest & wackiest names from other sports or leagues.
--This text refers to an alternate
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