This book explodes the assumptions behind currently accepted methods of organizational change by demonstrating the power and pervasiveness of the marketing paradigm in the field of organization development and change. Any time a leader or change agent feels like a "salesperson" of change, she or he has felt the pull of the marketing paradigm. This book offers a revolutionary approach that will help leaders successfully implement organizational improvements without the hype and without the resistance associated with traditional methods of change.
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Editorial Reviews
Review
...fresh and paradoxical insights to what has become the conventional wisdom about corporate change programs. -- Robert J. Marshak, Ph.D.
Nameless Organizational Change is exactly what we've needed to reframe organization change in these times. -- Edith Whitfield Seashore
The best book of the month is this practical recasting of change management...a low-key,action-based approach... -- The Business Reader, June 2000
Nameless Organizational Change is exactly what we've needed to reframe organization change in these times. -- Edith Whitfield Seashore
The best book of the month is this practical recasting of change management...a low-key,action-based approach... -- The Business Reader, June 2000
About the Author
Glenn Allen-Meyer has a twelve-year track record of success as an organization development specialist helping leading organizations plan, implement, and evaluate change. He has held internal positions as the manager of organization development at Epcot at Walt Disney World and as a senior consultant for organization development at Cornell University. He founded nameless.org, has served as an external consultant to numerous corporate, government, and not-for-profit organizations, and is a consultant with The Kaleel Jamison Consulting Group, Inc.
He holds a masters degree in organization development from the American University/NTL Institute program and has served as an adjunct instructor and executive education associate at Syracuse University and as an education specialist at the State University of New York at Albany.
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