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Most Helpful Customer Reviews
16 of 16 people found the following review helpful:
2.0 out of 5 stars
A dissapointing book on naming,
By A Customer
This review is from: Naming for Power: Creating Successful Names for the Business World (Hardcover)
Basically the author says that naming is serious staff, you should not do it yourself, yet you should pay me and use my services. He goes on giving examples of his work. I did not get any value out of this book.
12 of 12 people found the following review helpful:
1.0 out of 5 stars
Lots of fluff - no substance,
By A Customer
This review is from: Naming for Power: Creating Successful Names for the Business World (Paperback)
This books gives lots of examples, but does not explain why or how the names were chosen. This is NOT a good manual to help people come up with names for products or businesses.
7 of 7 people found the following review helpful:
1.0 out of 5 stars
A content-free book,
By A Customer
This review is from: Naming for Power: Creating Successful Names for the Business World (Hardcover)
I was amazed, after buying this book, to find that it actually contains almost no advice on how to think up a name or even how to evaluate a name after it has been created. The text largely consists of numerous anecdotes, which are filled with unfunny jokes and clever formatting. The occasional bits of useful advice are woefully few and far between, and not worth the time and effort to uncover them.
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