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Nanovation: How a Little Car Can Teach the World to Think Big and Act Bold Hardcover – August 23, 2011


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Product Details

  • Hardcover: 560 pages
  • Publisher: Thomas Nelson (August 23, 2011)
  • Language: English
  • ISBN-10: 1595554424
  • ISBN-13: 978-1595554420
  • Product Dimensions: 9.1 x 6 x 1.9 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #1,830,733 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Dr. Kevin Freiberg, one of the nation's top organizational performance consultants and speakers, is the coauthor, with his wife, Dr. Jackie Freiberg, of NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success, an international bestseller. The Freibergs have a thriving global practice and have been interviewed by CBS's 60 Minutes and appeared on CNBC and the CBS Morning News.

Dr. Jackie Freiberg, with her husband, Dr. Kevin Freiberg, is a best-selling author and speaker, whose clients include American Express, Caterpillar, Frito Lay, and General Motors. The Freibergs have also published in the Wall Street Journal and USA Today.

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Customer Reviews

4.2 out of 5 stars
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I was really impressed with the Tata story, its history, its values, and its people.
Mike Easley
The book is worth the read, especially for anyone interested in fostering creative thinking in a corporate environment.
B. Makepeace
Kevin and Jackie Freiberg show that good business can be created if you have passion, innovation and drive.
T. Mathy

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By DerryC on December 27, 2011
Format: Hardcover
Thinking big and acting bold are rarely descriptors of big company innovation. This book beautifully tells the story of how the leader of a major Indian company responds thru' innovation to an accident involving a family on a scooter. His solution - the Nano, is more typically of a start-up and is what makes this book and its story all the more interesting.

Beyond the interesting story, the value in the book is how the authors highlight the take-away principles that are valid in any organizational environment that is trying to solve a "huge" problem. The "nanobites" at the end of each chapter are valuable all readers (I have no particular interest in the automobile industry).

Extrapolating from the Nano story, as to how innovators come up with new ideas at the intersection of trends is worthwhile. The last chapter on Nanovation applied across a spectrum of industry clusters closes the loop on the application of principles.

The writing is superb - you are drawn in and you are brought along on this impossible journey from idea to market, much like the Friebergs have done in their other books.
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1 of 1 people found the following review helpful By Trish on October 7, 2011
Format: Hardcover
From start to finish, Nanovation is a gritty, business love story! It reads like a novel while delivering profound business best practices. It's a great behind the scenes, play by play of a big dream, an unlikely team facing insurmountable challenges, to the final roll out of one of the biggest, life changing innovations of our day. This heroic story is sure to juice up inspiration in any organization floundering under a pall of fear or naval gazing.

Nanovation is a daring and hopeful business paradigm where ingenuity; innovation; relentless engagement and dare I say "love" (at all levels of an organization) step up to serve a worthy cause--and still make money. Get ready to dream big, expect more of yourself and others and rethink everything about how you do business and life!
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Format: Hardcover Verified Purchase
This book looks at the motivation, culture, and ingenuity behind bringing the Nano to market in India. The design, manufacturing, and sales processes are all discussed in enough detail to be interesting, but not so much as to require the reader to be an expert in any of the above in order to be able to understand the struggles and glean lessons.

I suspect that the authors paint an overly rosy picture of Tata and his company, but this appears to be out of a desire to emphasize the good rather than an intent to mislead. I don't think that this bias hurts their conclusions. I work for a company that requires constant innovation in order to survive, and I saw much value in the argument that creativity is encouraged in an environment where allowing employees have the freedom to fail.

Its accessible writing style and many pictures make it a quick read, despite being a hefty 500 pages. The book's biggest fault is that it tries to turn every chapter of the Nano saga into a nice, neat moral lesson. By the end of the book, these lessons seem predictable and lengthy. Had they been more concise, the book could have been slimmed down by 100 pages or more without losing any discussion.

Overall, the story is interesting. The book is worth the read, especially for anyone interested in fostering creative thinking in a corporate environment.
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By L. David Sloane on November 28, 2011
Format: Hardcover Verified Purchase
"Nanovation is an impossible dream in the service of a cause."....Kevin & Jackie Freiberg.

On its surface this narrative is about the creativity and perseverance required to develop a peoples' car in India. More importantly it is the description and elaboration of a process, a process that we all need to master if we are to sustain human existence on this small planet.

We are all creative. We have concepts and ideas chattering in our brains, but we need them reduced to the written word in order to provide clarity and focus. The Freibergs have done this for us.

They tell us to determine human needs. Define problems. Develop creative goals. Be passionate. Anticipate Resistance. Persevere. Practice empathy, and beware of elegance and dignity. While these concepts may appear self-evident, they seem to have eluded the majority of our citizens.

They tell us about a corporation with soul, a business entity that possesses the leadership and the foresight to function in the same manner as an intelligent, caring human being. They remind us that profit and human prosperity can and should be compatible. They provide a blueprint for meaningful corporate endeavor.

They point out that Nanovation is also a methodology to resolve individual and collective social problems. It is applicable to a broad spectrum of human concerns. It is essentially the way in which a popular movement or revolution takes shape. It can provide power for the populace.

Modern technology has done wonders to provide us with preliminary information. We see homes we covet, trips that we would enjoy and books that we would read. Yet, these items continue to be one dimensional until we actually experience them. As one who has experienced Nanovation, I encourage you to take an informative and motivational ride in the Nano, a vehicle for human progress.
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Format: Hardcover
The backstory is the conception, birth and growth of an amazing automobile--far more the "people's car" than Henry Ford's Model T or Volkswagen. But, the real take away is the powerful tenants of innovation brought to you by authors deeply experienced in unearthing precious insights and treasured principles. It is a compelling manual on courageous leadership and a provocative blueprint for competitive success and organizational growth.
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