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Nanovation: How a Little Car Can Teach the World to Think Big and Act Bold Hardcover – August 22, 2011

4.2 out of 5 stars 16 customer reviews

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About the Author

Drs. Kevin and Jackie Freiberg are the authors of NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success, an international bestseller, and Boom! 7 Choices for Blowing the Doors Off Business-As-Usual. The Freibergs have a global consultancy that equips leaders for a world of change. They have been interviewed by CBS’s 60 Minutes and appeared on CNBC and the CBS Morning News. Their articles have been published in the Wall Street Journal, Business Week, India’s Economic Times, and USA Today.

Dain Dunston helps some of the world’s smartest companies build cultures of innovation. For more than 25 years, he’s coached leaders on how to communicate with their people to build teams that are branded to the bone. Dain has worked with leaders in many of the world’s top automotive, high-tech, health care, retail, and hospitality companies—IBM, Lilly, Bayer, Office Depot, Sherwin-Williams, Carlson, BMW and Audi—helping them link purpose to performance, inspiring game-changing breakthroughs and building great brands.

--This text refers to the Audio CD edition.

Product Details

  • Hardcover: 560 pages
  • Publisher: Thomas Nelson (August 22, 2011)
  • Language: English
  • ISBN-10: 1595554424
  • ISBN-13: 978-1595554420
  • Product Dimensions: 6 x 1.8 x 9.1 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #2,507,188 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover
Thinking big and acting bold are rarely descriptors of big company innovation. This book beautifully tells the story of how the leader of a major Indian company responds thru' innovation to an accident involving a family on a scooter. His solution - the Nano, is more typically of a start-up and is what makes this book and its story all the more interesting.

Beyond the interesting story, the value in the book is how the authors highlight the take-away principles that are valid in any organizational environment that is trying to solve a "huge" problem. The "nanobites" at the end of each chapter are valuable all readers (I have no particular interest in the automobile industry).

Extrapolating from the Nano story, as to how innovators come up with new ideas at the intersection of trends is worthwhile. The last chapter on Nanovation applied across a spectrum of industry clusters closes the loop on the application of principles.

The writing is superb - you are drawn in and you are brought along on this impossible journey from idea to market, much like the Friebergs have done in their other books.
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Format: Hardcover
From start to finish, Nanovation is a gritty, business love story! It reads like a novel while delivering profound business best practices. It's a great behind the scenes, play by play of a big dream, an unlikely team facing insurmountable challenges, to the final roll out of one of the biggest, life changing innovations of our day. This heroic story is sure to juice up inspiration in any organization floundering under a pall of fear or naval gazing.

Nanovation is a daring and hopeful business paradigm where ingenuity; innovation; relentless engagement and dare I say "love" (at all levels of an organization) step up to serve a worthy cause--and still make money. Get ready to dream big, expect more of yourself and others and rethink everything about how you do business and life!
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Format: Hardcover Verified Purchase
"Nanovation is an impossible dream in the service of a cause."....Kevin & Jackie Freiberg.

On its surface this narrative is about the creativity and perseverance required to develop a peoples' car in India. More importantly it is the description and elaboration of a process, a process that we all need to master if we are to sustain human existence on this small planet.

We are all creative. We have concepts and ideas chattering in our brains, but we need them reduced to the written word in order to provide clarity and focus. The Freibergs have done this for us.

They tell us to determine human needs. Define problems. Develop creative goals. Be passionate. Anticipate Resistance. Persevere. Practice empathy, and beware of elegance and dignity. While these concepts may appear self-evident, they seem to have eluded the majority of our citizens.

They tell us about a corporation with soul, a business entity that possesses the leadership and the foresight to function in the same manner as an intelligent, caring human being. They remind us that profit and human prosperity can and should be compatible. They provide a blueprint for meaningful corporate endeavor.

They point out that Nanovation is also a methodology to resolve individual and collective social problems. It is applicable to a broad spectrum of human concerns. It is essentially the way in which a popular movement or revolution takes shape. It can provide power for the populace.

Modern technology has done wonders to provide us with preliminary information. We see homes we covet, trips that we would enjoy and books that we would read. Yet, these items continue to be one dimensional until we actually experience them. As one who has experienced Nanovation, I encourage you to take an informative and motivational ride in the Nano, a vehicle for human progress.
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Format: Hardcover
I've come today to write a short review of a large book about a small innovation. And if that seems interesting and convoluted all at the same time, then you'll have just an inkling of what Nanovation is all about. Winston Churchill once suggested that Russia was a riddle wrapped in a mystery inside an enigma. Nanovation, the new book about the Nano, the "People's Car" in India, can be as intricate and involved as Winston's description, but given time and patience there's a lot to learn from the experience.

The challenge that the authors faced with writing Nanovation is that there are at least three different kinds of stories embedded in the Nano story. One is the tale of India itself, bursting with possibility yet still striving to enter the first world. The second is the innovation tale of the Nano, an almost unimaginable product offering which has made automotive transportation much more affordable and practical than ever before. The third story are the management lessons we can glean from the first two stories. At over 500 pages, the authors might have been a bit more judicious in their story-telling, or have created a book about the creation of the Nano and extracted the management lessons separately. But if you are a dedicated reader, you'll enjoy the whole thing.

The story of the Nano is really a story of asking "why not". Ratan Tata, head of one of the largest conglomerates in India, wondered why there were no affordable automobiles for the vast majority of India's population. Far too many people were left in the dangerous and often humiliating position of riding on a scooter, exposed to traffic, weather and other conditions. He wondered why India, with its technology capabilities and large market, couldn't solve this problem, and put his engineers to work.
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