Most helpful critical review
1,638 of 1,690 people found the following review helpful
Shamefully rife with advertising
on August 19, 2003
This "magazine" is actually advertising with a few decent articles and activities mixed in. I was shocked when my six-year-old son received his first issue--it was filled with food, clothing, and media ads. There is also some lame content that looks like an activity but is really advertising (the latest issue has a two-page spread that has kids look for the brand-name cereal pieces that don't match the others). I cannot believe that National Geographic would even consider being associated with this publication.
Kids are bombarded enough with advertising via television, movies, and fast food restaurants. Do we really need to target their developing minds during a simple pleasure such as reading? I should think the goal of a decent children's magazine is to get the child to sit calmly, relax, and read; this magazine simply adds to the culture of hype and cross-promotion.
If you don't want your child thinking that "Kim Possible", Pokemon, and Froot Loops are subjects of a science magazine (and if you don't want to pay for the privilege of doing so), steer clear of this one and take a look at Ranger Rick or other publications with no ads.