About the Brand
About National Geographic Terra Firma Single-Origin Specialty Coffee
Introducing National Geographic Terra Firma, a world-class coffee brand with an environmental and social soul. Terra Firma is the result of a partnership which unites the adventurous spirit and social conscience of National Geographic and the award-winning taste of Café Bom Dia to deliver a truly unique coffee experience.
Terra Firma single-origin, specialty-grade coffee is carefully crafted to emphasize environmental and cultural sustainability in coffee-farming communities across the world. Sourced from six of the worlds finest growing regions Brazil, Ethiopia, Costa Rica, Colombia, Sumatra and Kenya, all Terra Firma coffees are Fair Trade Certified, an international third-party mark that guarantees direct trade, fair prices, environmental stewardship and investment in farming communities.
National Geographic's net proceeds support vital exploration, conservation, research and education programs.
About National Geographic
The National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. Founded in 1888 to "increase and diffuse geographic knowledge," the Society works to inspire people to care about the planet. It reaches more than 325 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 9,000 scientific research, conservation and exploration projects and supports an education program combating geographic illiteracy. For more information, visit nationalgeographic.com.
About Café Bom Dia
Café Bom Dia is a fourth-generation, family-owned farming and roasting company based in Brazils coffee heartland. Known for its commitment to farmer relationships and focus on bringing coffee directly to customers, Café Bom Dia is a leader in integrating sustainable practices in farming and roasting. All of Café Bom Dias coffee farms are certified by the Rainforest Alliance and two years ago Café Bom Dia converted its Brazil roaster to run on renewable biofuel instead of fossil fuel. Through that conversion, offsets and other environmentally sensitive reforms, Café Bom Dia has zero net carbon emissions and is a certified CarbonNeutral® company.
Product Description
Terra Firma coffee takes you to the center of Brazils three premier growing areas, where coffee plants follow the softly curving hillsides as they unfold through the countryside. Brazil produces more coffee than any other country in the world, much of which grows in the rich soil of the southeast. The country┐s family-owned, progressive farms pioneered many of the technically advanced, environment-centered growing practices now embraced by the global coffee community and represented in this bag. These beans, cultivated in Brazil, bring to the cup a smooth body and balanced flavor with hints of cocoa, red fruit, and nuts. The aromatic fruit and chocolate notes also unfold in the delightfully strong fragrance of our Brazil coffee.