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They call their approach natural capitalism because it's based on the principle that business can be good for the environment. For instance, Interface of Atlanta doubled revenues and employment and tripled profits by creating an environmentally friendly system of recycling floor coverings for businesses. The authors also describe how the next generation of cars is closer than we might think. Manufacturers are already perfecting vehicles that are ultralight, aerodynamic, and fueled by hybrid gas-electric systems. If natural capitalism continues to blossom, so much money and resources will be saved that societies will be able to focus on issues such as housing, contend Hawken, author of a book and PBS series called Growing a Business, and the Lovinses, who cofounded and directed the Rocky Mountain Institute, an environmental think tank. The book is a fascinating and provocative read for public-policy makers, as well as environmentalists and capitalists alike. --Dan Ring --This text refers to an out of print or unavailable edition of this title.
Very interesting concept, researched well and written well.
I recommend this book very highly to anyone who is dissatisfied with current public policy or prevailing economic theory and practice.
If you are planning on reading Natural Capitalism, I strongly suggest you first read Paul Hawken's Ecology of Commerce.
This book has some good concepts, good concepts you would of already known if you ever bothered to read news or magazines like National Geographic, or Popular Science. Read morePublished 12 days ago by Qi Wang
Bought for my sister's boyfriend, and he loved it. Great way to promote capitalism to environmentalists and vice versa!Published 2 months ago by Kirk Jacobs
A classic that holds up extremely well 15 years after its publication. It is always tough to predict the future and some (small) parts of the book that discuss technology, markets... Read morePublished 2 months ago by Michael Brochstein
With Blessed Unrest, how can a small business owner fail?Published 4 months ago by Robena D. Robinett
Reading this book changed my attitude about what I did with my trash. Read it and you'll understand why and I know most people should.Published 8 months ago by Mikkita