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They call their approach natural capitalism because it's based on the principle that business can be good for the environment. For instance, Interface of Atlanta doubled revenues and employment and tripled profits by creating an environmentally friendly system of recycling floor coverings for businesses. The authors also describe how the next generation of cars is closer than we might think. Manufacturers are already perfecting vehicles that are ultralight, aerodynamic, and fueled by hybrid gas-electric systems. If natural capitalism continues to blossom, so much money and resources will be saved that societies will be able to focus on issues such as housing, contend Hawken, author of a book and PBS series called Growing a Business, and the Lovinses, who cofounded and directed the Rocky Mountain Institute, an environmental think tank. The book is a fascinating and provocative read for public-policy makers, as well as environmentalists and capitalists alike. --Dan Ring --This text refers to an out of print or unavailable edition of this title.
Reading this book changed my attitude about what I did with my trash. Read it and you'll understand why and I know most people should.Published 3 months ago by Mikkita
Paul Hawken, Amory Lovins and L Hunter Lovins predict a new industrial revolution where farsighted companies will respond to environmental limitations and climate change by... Read morePublished 5 months ago by P. Mulloy
This is one of the most amazing books I have ever read. Brilliantly written. I find myself looking back and highlighting passages again and again. I often quote it as wellPublished 7 months ago by Matthew T John
This is good book for my class. I enjoyed using it throughout the semester and possibly for further use if I need to.Published 7 months ago by Ashley Dominguez
While an 'Inconvenient Truth' left us with a bedazzling realization that we really have little time left, and should get on (with) it, so to speak, this book, its authors, show us... Read morePublished 7 months ago by Diamonds
Paul Hawken wrote about a green capitalism. Nothing will change in this new world, unfortunately . We need a real revolution and evolution.Published 9 months ago by M. Maciel
Lovins discusses many creative and new ways to look past the current market distortions to view capital in a new way. Read morePublished 9 months ago by Mountaincatbob