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Natural Capitalism: Creating the Next Industrial Revolution 1st Edition
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They call their approach natural capitalism because it's based on the principle that business can be good for the environment. For instance, Interface of Atlanta doubled revenues and employment and tripled profits by creating an environmentally friendly system of recycling floor coverings for businesses. The authors also describe how the next generation of cars is closer than we might think. Manufacturers are already perfecting vehicles that are ultralight, aerodynamic, and fueled by hybrid gas-electric systems. If natural capitalism continues to blossom, so much money and resources will be saved that societies will be able to focus on issues such as housing, contend Hawken, author of a book and PBS series called Growing a Business, and the Lovinses, who cofounded and directed the Rocky Mountain Institute, an environmental think tank. The book is a fascinating and provocative read for public-policy makers, as well as environmentalists and capitalists alike. --Dan Ring --This text refers to an out of print or unavailable edition of this title.
From Publishers Weekly
Copyright 1999 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
Business readers and anyone concerned about the changing global economy and its impact on the ecosystem will want more than copies of the HBR article once they realize it was actually a tantalizing synopsis of the authors' new book, "Natural Capitalism: Creating the Next Industrial Revolution" (Little, Brown, 1999). This important book can take its place alongside such touchstone volumes as "Future Shock," "Megatrends " and "The New New." The authors describe in vivid detail how business and industry can gain competitive advantage through a new business model based on doing much more with much less.
The authors set out to prove that changing realities of the information economy and global competitiveness are already transforming industry and commerce in ways unforeseen even a few years ago. The new business model takes into account the values of all forms of "capital" including human, manufactured, financial, and natural.Read more ›
By providing a mix of real-world examples, coupled with logical extensions to the philosophies that have dominated main stream economic theories for the majority of the 20th century - the authors allow us to peak through the curtain - to catch a glimpse of what the world will be like in 50 years time.
Natural Capitalism espouses a vision of a world where long term profit is the driving force behind global strategy, where 'whole system thinking' dominates rather than simplistic compartmentalised agendas.
We have only just discovered the technologies that allow us to assess the impact of the techno-industrial systems which we have grown over the past 150 years. With a little imagination, and a lot of logic Natural Capitalism gently points out the way forward. Toward a trajectory where the (re)application of such systems can construct a new environment, together with the economic opportunities and rewards that come from such an evolution...
This a must read book for all entrepreneurs, businessmen, politicians, researchers, economists, environmentalists, educationalists in fact just about anybody who wishes to live both comfortably, profitably and in harmony during the next century. It argues for an extension to the economic theories that pervade organisational thinking, for a more realistic assessment of the life cycle costs involved in business processes, and above all for a more realistic assessment of the value of natural resources.
This book will help you think. This book will help you live. This book will help you work. This book will help add value to your life... READ IT!
Most Recent Customer Reviews
NAU school book. No choice but would not buy it unless you want to save on sleeping pills!Published 1 month ago by KakiC
Learn to envision a new economy and look to alternative economic indicators and measures. Read it!Published 5 months ago by Tracey Johnson
This book has some good concepts, good concepts you would of already known if you ever bothered to read news or magazines like National Geographic, or Popular Science. Read morePublished 12 months ago by Qi Wang
Bought for my sister's boyfriend, and he loved it. Great way to promote capitalism to environmentalists and vice versa!Published 13 months ago by Kay Jacobs
A classic that holds up extremely well 15 years after its publication. It is always tough to predict the future and some (small) parts of the book that discuss technology, markets... Read morePublished 14 months ago by Michael Brochstein