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They call their approach natural capitalism because it's based on the principle that business can be good for the environment. For instance, Interface of Atlanta doubled revenues and employment and tripled profits by creating an environmentally friendly system of recycling floor coverings for businesses. The authors also describe how the next generation of cars is closer than we might think. Manufacturers are already perfecting vehicles that are ultralight, aerodynamic, and fueled by hybrid gas-electric systems. If natural capitalism continues to blossom, so much money and resources will be saved that societies will be able to focus on issues such as housing, contend Hawken, author of a book and PBS series called Growing a Business, and the Lovinses, who cofounded and directed the Rocky Mountain Institute, an environmental think tank. The book is a fascinating and provocative read for public-policy makers, as well as environmentalists and capitalists alike. --Dan Ring --This text refers to an out of print or unavailable edition of this title.
A classic that holds up extremely well 15 years after its publication. It is always tough to predict the future and some (small) parts of the book that discuss technology, markets... Read morePublished 11 days ago by Michael Brochstein
With Blessed Unrest, how can a small business owner fail?Published 1 month ago by Robena D. Robinett
Reading this book changed my attitude about what I did with my trash. Read it and you'll understand why and I know most people should.Published 6 months ago by Mikkita
Paul Hawken, Amory Lovins and L Hunter Lovins predict a new industrial revolution where farsighted companies will respond to environmental limitations and climate change by... Read morePublished 8 months ago by P. Mulloy
This is one of the most amazing books I have ever read. Brilliantly written. I find myself looking back and highlighting passages again and again. I often quote it as wellPublished 10 months ago by Matthew T John
This is good book for my class. I enjoyed using it throughout the semester and possibly for further use if I need to.Published 10 months ago by Ashley Dominguez
While an 'Inconvenient Truth' left us with a bedazzling realization that we really have little time left, and should get on (with) it, so to speak, this book, its authors, show us... Read morePublished 10 months ago by Diamonds