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Naturally Clean: The Seventh Generation Guide to Safe & Healthy, Non-Toxic Cleaning Paperback – February 1, 2006
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Compelling evidence links the chemicals in household products to cancer, asthma, allergies, multiple chemical sensitivity syndrome-also known as environmental illness-hormonal disruption, reproductive and developmental disorders, and other conditions. Yet cleaning products are exempt from the full ingredient disclosure on product labels as required for food and personal care products and enter the marketplace with little or no testing for potential health risks.
Naturally Clean explains the dangers of traditional cleaners and provides illuminating statistics that illustrate how the chemicals found in almost every home are known or likely to cause a host of serious health problems. The book's easy-to-understand introduction discusses basic household chemistry, concepts of toxicity and types of toxic exposure, and the difference between natural, organic, and synthetic chemicals.
A Room by Room Guide provides tips for:
- a healthier kitchen
- keeping your bedrooms safe
- mold, mildew and soap scum: spotless bathrooms, and
- special precautions for cleaning children's rooms.
Naturally Clean also features a comprehensive Product Selection Guide that analyses over 300 natural and traditional cleaners: everything from laundry products through oven cleaners, disinfectants, spot removers, carpet cleaners and bathroom cleaners. This handy, easy-to-use reference rates the household cleaning products found on the shelves of natural food and grocery stores providing Seventh Generation's pick of your healthiest and safest options. A resource guide tells readers where to find additional information, and an at-a-glance glossary helps understand key terms.
Royalties from the sale of Naturally Clean will benefit Healthy Child Healthy World (www.healthychild.org) in their efforts to educate parents about environmental toxins that can affect children's health.(2005-05-27)
About the Author
More About the Author
Jeffrey Hollender is co-founder and former CEO of Seventh Generation, which he built into a leading natural product brand known for its authenticity, transparency, and progressive business practices. For more than 25 years, Hollender has been helping millions of Americans make green and ethical product choices, beginning with his bestselling book, How to Make the World a Better Place, a Beginner's Guide. He went on to author five additional books, including What Matters Most and Naturally Clean. Hollender is a board member of Greenpeace US and Verite. He is also co-founder of the American Sustainable Business Council, a coalition committed to changing the rules of business through public policy.
Jeffrey frequently addresses social and environmental responsibility at regional, national and international venues, and is often asked by other companies to consult on sustainability. His blog, Inspired Protagonist, is a closely-followed resource and guide for spotlighting socially responsible business practices and principles on the global stage.
Jeffrey led Seventh Generation from its humble beginnings to its current position as the leading and fastest-growing brand of natural products for the home, and the leading authority on issues related to making a positive difference in the health of the planet and its inhabitants through our everyday choices.
An entrepreneur at heart, his first business ventures were rooted in adult education. He began the not-for-profit organizations Skills Exchange of Toronto, a learning exchange that offered practical and professional development classes, and Network for Learning, New York City, an adult education and audio-publishing company; both were social and financial successes. After his tenure as president of Warner Audio Publishing, New York City, Jeffrey acquired a small mail order catalog of energy conservation products, Renew America, which eventually blossomed into Seventh Generation.
Currently, Jeffrey serves on the Board of Directors of Greenpeace USA, Verite, Environmental Health Fund and in an advisory capacity to Vermont Businesses for Social Responsibility. He is a member and former Director of the Social Venture Network, a group of socially-conscious business executives. Jeffrey co-founded and was a Director of Community Capital Bank, a New York financial institution that invests in affordable housing and community development and is also a former president of Rainforest Foundation USA, an organization created to protect the rainforest and the human rights of its indigenous peoples.
Jeffrey Hollender and his wife, Sheila, have three children: Meika, Alexander, and Chiara. The Hollenders live in Vermont.
Top Customer Reviews
I own a green bed & breakfast and plan to make Naturally Clean part of our new Honeymoon Special. It is the type of book I wish I had owned thirty-five years ago when my children were small. Clean up your act. Get yourself a copy today!
My disappointment lies with the author's evaluations of readily-available cleaning products (which incidentally comes in the final chapter of the book). My past experiences with green cleaning products have been underwhelming at best -- performance is clearly lacking. The authors choose to evaluate over 300 products based only on the environmental impacts and specifically state that they did not evaluate cleaning performance -- a serious omission in their research. It feels like a job only half done.
I do not consider myself a stereotypical super-eco-freak, the kind that wears long flowing caftans and wears Birkenstocks and could generally be considered a modern-day hippie. Because let's face it; environmentalists do have that as a stereotype regardless of if it's true or not. I do consider myself a pretty normal person who likes to learn as much as possible about anything that involves my kids. Most people don't think that cleaning products or lawn fertilizers or driving the minivan that gets 17 miles to the gallon make a big impact on the world. But that is the danger; too many people think that what they do does not matter. This book reminds us that we live on the planet with others and should always remember that.
The only problem with this book is that for the first several chapters, I felt like I was trudging through a textbook. Very informative but very dry. But as the book went along, it seemed to pick up it's pace and the writing improved, becoming more conversational and easier to read.
This helped educate me a little more about living in a greener world, although much of the stuff I had read in several different places. It is nice to get all the important information in one place, though.
Most Recent Customer Reviews
In today's crazy world, we must be able to differentiate what is good and bad for our bodies. Reading this book opened my eyes into seeing things from a totally different, better... Read morePublished on February 16, 2012 by Truth Seeker
Naturally Clean: The Seventh Generation Guide to Safe & Healthy, Non-Toxic Cleaning
I was looking for a book that would have some recipes or formulas for home made cleaning... Read more
Wow! Everyone living in modern society should be issued a copy of this book. It's amazing the things in our homes touted as "safe" that are slowly killing us, and causing numerous... Read morePublished on August 22, 2007 by A. Franklin