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Naturally Clean: The Seventh Generation Guide to Safe & Healthy, Non-Toxic Cleaning Paperback – February 1, 2006


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Editorial Reviews

Review

Compelling evidence links the chemicals in household products to cancer, asthma, allergies, multiple chemical sensitivity syndrome-also known as environmental illness-hormonal disruption, reproductive and developmental disorders, and other conditions. Yet cleaning products are exempt from the full ingredient disclosure on product labels as required for food and personal care products and enter the marketplace with little or no testing for potential health risks.

Naturally Clean explains the dangers of traditional cleaners and provides illuminating statistics that illustrate how the chemicals found in almost every home are known or likely to cause a host of serious health problems. The book's easy-to-understand introduction discusses basic household chemistry, concepts of toxicity and types of toxic exposure, and the difference between natural, organic, and synthetic chemicals.

A Room by Room Guide provides tips for:

  • a healthier kitchen
  • keeping your bedrooms safe
  • mold, mildew and soap scum: spotless bathrooms, and
  • special precautions for cleaning children's rooms.

Naturally Clean also features a comprehensive Product Selection Guide that analyses over 300 natural and traditional cleaners: everything from laundry products through oven cleaners, disinfectants, spot removers, carpet cleaners and bathroom cleaners. This handy, easy-to-use reference rates the household cleaning products found on the shelves of natural food and grocery stores providing Seventh Generation's pick of your healthiest and safest options. A resource guide tells readers where to find additional information, and an at-a-glance glossary helps understand key terms.

Royalties from the sale of Naturally Clean will benefit Healthy Child Healthy World (www.healthychild.org) in their efforts to educate parents about environmental toxins that can affect children's health.

(2005-05-27)

About the Author

Jeffrey Hollender is President & Corporate Responsibility Officer at Seventh Generation, Inc., a multiple award-winning company known for its progressive business practices. The founder of a community bank, director of the Social Venture Network, and advisor to The Council on Economic Priorities' best-selling guide book, Shopping for a Better World, he speaks widely on social and environmental responsibility worldwide. Geoff Davis is a freelance writer whose work has been featured by a wide of variety of nationally known companies and organizations including Ben & Jerry's Homemade, Inc., Gaiam, Inc., the National Geographic Society, and Seventh Generation. He is currently the editor of the Non-Toxic Times, the latter's monthly consumer environmental newsletter. Meika Hollender is a student and author who's work has appeared in the Green Guide. She specializes in studying personal care products.
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Product Details

  • Paperback: 208 pages
  • Publisher: New Society Publishers; 3rd Printing edition (February 1, 2006)
  • Language: English
  • ISBN-10: 0865715483
  • ISBN-13: 978-0865715486
  • Product Dimensions: 7.5 x 0.6 x 9 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #1,451,070 in Books (See Top 100 in Books)

More About the Author

http://www.jeffreyhollender.com

Jeffrey Hollender is co-founder and former CEO of Seventh Generation, which he built into a leading natural product brand known for its authenticity, transparency, and progressive business practices. For more than 25 years, Hollender has been helping millions of Americans make green and ethical product choices, beginning with his bestselling book, How to Make the World a Better Place, a Beginner's Guide. He went on to author five additional books, including What Matters Most and Naturally Clean. Hollender is a board member of Greenpeace US and Verite. He is also co-founder of the American Sustainable Business Council, a coalition committed to changing the rules of business through public policy.

Jeffrey frequently addresses social and environmental responsibility at regional, national and international venues, and is often asked by other companies to consult on sustainability. His blog, Inspired Protagonist, is a closely-followed resource and guide for spotlighting socially responsible business practices and principles on the global stage.

Jeffrey led Seventh Generation from its humble beginnings to its current position as the leading and fastest-growing brand of natural products for the home, and the leading authority on issues related to making a positive difference in the health of the planet and its inhabitants through our everyday choices.

An entrepreneur at heart, his first business ventures were rooted in adult education. He began the not-for-profit organizations Skills Exchange of Toronto, a learning exchange that offered practical and professional development classes, and Network for Learning, New York City, an adult education and audio-publishing company; both were social and financial successes. After his tenure as president of Warner Audio Publishing, New York City, Jeffrey acquired a small mail order catalog of energy conservation products, Renew America, which eventually blossomed into Seventh Generation.

Currently, Jeffrey serves on the Board of Directors of Greenpeace USA, Verite, Environmental Health Fund and in an advisory capacity to Vermont Businesses for Social Responsibility. He is a member and former Director of the Social Venture Network, a group of socially-conscious business executives. Jeffrey co-founded and was a Director of Community Capital Bank, a New York financial institution that invests in affordable housing and community development and is also a former president of Rainforest Foundation USA, an organization created to protect the rainforest and the human rights of its indigenous peoples.

Jeffrey Hollender and his wife, Sheila, have three children: Meika, Alexander, and Chiara. The Hollenders live in Vermont.

Customer Reviews

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Most Helpful Customer Reviews

43 of 43 people found the following review helpful By Alexandra Grabbe on April 5, 2006
Format: Paperback Verified Purchase
Naturally Clean is stock full of useful information about chemicals to avoid in the home. It is truly a must-have for every household, written by the crew at Seventh Generation, people who know their stuff. I now take it along with me when I go shopping and review labels for ingredients with a new-found appreciation for the hazards that are out there on supermarket shelves. I especially appreciate the Resource Guide at the end.

I own a green bed & breakfast and plan to make Naturally Clean part of our new Honeymoon Special. It is the type of book I wish I had owned thirty-five years ago when my children were small. Clean up your act. Get yourself a copy today!
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37 of 39 people found the following review helpful By K. Cwynar on August 18, 2007
Format: Paperback
On the plus side, this book provides a great recap regarding the environmental impacts of everyday household products, although the book sometimes reads like a chemistry textbook. The authors cite numerous research examples that demonstrate links between common products we use and their environmental and health effects. They also offer many common sense changes for improving our home's environment.

My disappointment lies with the author's evaluations of readily-available cleaning products (which incidentally comes in the final chapter of the book). My past experiences with green cleaning products have been underwhelming at best -- performance is clearly lacking. The authors choose to evaluate over 300 products based only on the environmental impacts and specifically state that they did not evaluate cleaning performance -- a serious omission in their research. It feels like a job only half done.
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54 of 61 people found the following review helpful By J. J. Carew on May 4, 2006
Format: Paperback
The actual content of the book should be required reading for everyone. People might drive a Prius or a hybrid car but their big tub o' liquid laundry detergent is made from Petroleum. It's information like this that makes it a very interesting read.

I do not consider myself a stereotypical super-eco-freak, the kind that wears long flowing caftans and wears Birkenstocks and could generally be considered a modern-day hippie. Because let's face it; environmentalists do have that as a stereotype regardless of if it's true or not. I do consider myself a pretty normal person who likes to learn as much as possible about anything that involves my kids. Most people don't think that cleaning products or lawn fertilizers or driving the minivan that gets 17 miles to the gallon make a big impact on the world. But that is the danger; too many people think that what they do does not matter. This book reminds us that we live on the planet with others and should always remember that.

The only problem with this book is that for the first several chapters, I felt like I was trudging through a textbook. Very informative but very dry. But as the book went along, it seemed to pick up it's pace and the writing improved, becoming more conversational and easier to read.

This helped educate me a little more about living in a greener world, although much of the stuff I had read in several different places. It is nice to get all the important information in one place, though.
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6 of 6 people found the following review helpful By wildflowerboy on April 14, 2010
Format: Paperback
When most people think about pollution, they seldom think about indoor pollution, despite the fact that the air we're breathing inside our homes is often far more toxic than the air outside. This is, of course, because of all the dubious household chemical cleaning products most individuals use in their homes. As the authors of this important book suggest, many of our homes have been turned into test tubes by multinational corporations and their harmful, largely unregulated cleaning products which destroy the environment and endanger our health. Over time, many of these chemicals bioaccumalate in our bodies, causing cancer, asthma, hormone disruption, reproductive problems, developmental disorders, birth defects, and other serious health problems. Fortunately, there is a solution. Do not buy chemical cleaning products!!! As a longtime consumer of natural cleaning products, I can tell you that they clean just as well as their conventional counterparts, but without polluting your body, your landbase, or your local watershed. That said, beware of greenwash. Your best bet is to buy your cleaning products from your neighborhood natural food store, not a grocery store, and remember to always read the labels. When buying household cleaning products, I personally would choose Seventh Generation or Dr. Bronner's, as they're both non-toxic, biodegradable, cruelty-free, and very reliable. Thank you Seventh Generation and New Society Publishers for this excellent resource! I hope that many people read it and choose to buy all natural cleaning products!
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3 of 3 people found the following review helpful By T. Smith on July 7, 2009
Format: Paperback Verified Purchase
I like this book because it does a great job of explaining why we want to use nontoxic products in our home. It contains an enormous number of references and resources to back up the dangers mentioned throughout the book. It opens our eyes to what we are really doing when we buy products off the shelves to use in our home, and this includes ordinary household cleaners. At the same time, the book gives a listing of natural substances we can use to make our own products, and how/why they work. The book covers food safety, indoor air quality, eliminating causes of sick buildings (mold, etc), human health and safety, as well as damage to the environment when we put commonly used commercial products down the drain. All parents should read this book.
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