I purchased this product online as I try to look for things whole and organic to put on and in my body. I am already suffering cancer and the products I consume matter to me and my family. The word "organics" is on the name. On the back of the label, there is an asterisk claiming "certified organic" which seems to refer to some of the ingredients (not all). Certified by whom? A truly organic product has the circle symbol USDA Organic. Otherwise, simply using the words "organic" "certified" or "made with" does not mean the product as a whole is in fact what they intend for us to believe by using these words. It seems no different to me in some ways as the deception of "Lite Bread" when really it is simply white un-brown bread, but it is not really healthy, full of calories, processed sugars and oils.
The words sound good, but you must really read and understand the labels to discern the difference between a commercial enticement and the real thing.
While this shampoo is a nice smelling product, it is not wholly what it claims by using the words on its labels. Just because a product advertises that it is "free" of certain socially concerning ingredients and practices, does not mean necessarily it is a whole complete product with 100% proven organic ingredients.
Disodium Laureth Sulfocuccinate is included in the product: a degreasing and foaming agent found in most shampoos and other cleaning products that foam. Though not suspected to be an environmental toxin, it has not been assessed for safety in cosmetics by industry panel. Organic?
Cocoamidopropyl Betaine From Material Safety Data Sheet (MSDS): CAN CAUSE EYE AND SKIN IRRITATION.
PEG ingredients: Potentially carcinogenic petroleum ingredient that can alter and reduce the skin's natural moisture factor. This could increase the appearance of aging and leave you more vulnerable to bacteria. Used in cleansers to dissolve oil and grease. It adjusts the melting point and thickens products. Also used in caustic spray-on oven cleaners.
Decyl glucoside is a mild non-ionic surfactant used in cosmetic formularies including baby shampoo and in products for individuals with a sensitive skin. Many natural personal care companies use this cleanser because it is plant-derived, biodegradable, and gentle for all hair types. Derived from plants does not equal organic.
Need I go on? While there are other ingredients that I researched and found that they are plant derived and not proven to be toxic, they are still not USDA certified organic ingredients.
Organic seems to be the new fashionable term equating health and purity. Beware of products loosely using the words as many food products already do! This product is not USDA Certified Organic, plain and simple. If you are concerned, research your products and ingredients. Do not blindly accept claims made by products. Products have been misleading consumers for generations in order to sell a product by perceived goodness or need.
On a personal note, this product while pleasing to the eye and nose, did not solve my hair moisture problems or make my scalp any less itchy from dryness than any other non organic shampoo I used in the past. Disappointed in the misleading label. Especially when attempting to pay a higher price for so called quality products.