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Navigating Social Media Legal Risks: Safeguarding Your Business (Que Biz-Tech) 1st Edition

43 customer reviews
ISBN-13: 002-9236749538
ISBN-10: 078974953X
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Editorial Reviews

From the Back Cover

 

About the Author

Robert McHale, Esq., is the founding member of R McHale Law (rmchale.com), a full-service law firm whose corporate practice represents clients on a wide variety of IT and intellectual property law matters, including privacy and data security, trademark, copyright, trade secrets, technology licensing, and other proprietary protections. By leveraging his business instinct, technical insight, and legal experience, Robert helps companies develop legal strategies that best promote their business objectives. His areas of focus include general corporate law, business litigation, web/mobile applications, online marketing, new media, and Internet and e-commerce technology.

 

Robert is a member of the Massachusetts bar and is admitted to practice before the U.S. District Court, District of Massachusetts.

 

He is a graduate of St. John’s College (BA) and Boston University School of Law (JD).

 

You can reach Robert at robert.mchale@rmchale.com and follow him on Twitter at @rmchalelaw.

 

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Product Details

  • Series: Que Biz-Tech
  • Paperback: 320 pages
  • Publisher: Que Publishing; 1 edition (May 14, 2012)
  • Language: English
  • ISBN-10: 078974953X
  • ISBN-13: 978-0789749536
  • Product Dimensions: 6 x 0.7 x 9 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (43 customer reviews)
  • Amazon Best Sellers Rank: #889,207 in Books (See Top 100 in Books)

More About the Author

Robert McHale, Esq., is the founding member of R McHale Law (rmchale.com), a full-service law firm whose corporate practice represents clients on a wide variety of IT and intellectual property law matters, including privacy and data security, trademark, copyright, trade secrets, technology licensing, and other proprietary protections. By leveraging his business instinct, technical insight, and legal experience, Robert helps companies develop legal strategies that best promote their business objectives. His areas of focus include general corporate law, business litigation, web/mobile applications, online marketing, new media, and Internet and e-commerce technology.

Robert is a member of the Massachusetts bar and is admitted to practice before the U.S. District Court, District of Massachusetts.

He is a graduate of St. John's College (BA) and Boston University School of Law (JD).

You can reach Robert at robert.mchale@rmchale.com and follow him on Twitter at @rmchalelaw.

Customer Reviews

Most Helpful Customer Reviews

31 of 31 people found the following review helpful By C. Hill HALL OF FAMETOP 500 REVIEWER on June 19, 2012
Format: Paperback
"Navigating Social Media Legal Risks" is important reading not only for businesses wanting to leverage social media, but also for businesses with employees that use social media sites (which is just about everyone these days). We are small business owners that have Facebook and Twitter accounts and we have PCs that we allow our employees to use during the day. While we knew there were legal regulations that applied to business promotions on our website and over Facebook, we did not know that in some instances we could be held accountable for our employee's posts on social media, even if we were unaware of the content. This was a real eyeopener in many areas that I thought were fairly straight forward but would in fact have left us subject to possible litigation, especially in the "Human Resources" area.

This is a very well written book that avoids legal jargon, presenting the information in easy to understand language the layman can follow. The subjects cover business Promotions (i.e. advertising, endorsements, reviews, contests, giveaways), Personnel Issues (hiring, firing, disciplinary actions), User Generated Content, Trademark Issues, Privacy Issues (employee, customer), and the importance of establishing Social Media Policy for your business. I liked the inclusion of pertinent real-world legal case studies throughout the chapters and the "Do's and Don'ts" table at the end of every section. These made it easy to understand what is legal and what can potentially raise issues in the future.

The biggest surprise to me came in the legal issues surrounding using information gleamed from social media in the hiring process.
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6 of 6 people found the following review helpful By Ben Rothke on August 13, 2012
Format: Paperback
In the documentary Scared Straight! a group of inmates terrify young offenders in an attempt to "scare them straight"" (hence the film's title) so that those teenagers will avoid prison life. A 2002 meta-analysis of the results of a number of scared straight and similar intervention programs found that they actively increased crime rates, leading to higher re-offense rates than in control groups that did not receive the intervention.

For those considering the use of social media in their business, it is quite easy to read Navigating Social Media Legal Risks: Safeguarding Your Business as a scared straight type of reference. Author Robert McHale provides so many legal horror stories, that most people would simply be too afraid of the legal and regulatory risks to every consider using social media.

But the reality is that social media is becoming required for nearly every business. With that, Navigating Social Media Legal Risks, author and attorney Robert McHale, with Eric Garulay, provide a fascinating and invaluable reference to any organization that wants to use social media, and not violate any of the myriad state, federal and international laws and regulations.

Social media makes it relatively easy for organizations to find and retain customers and increase sales, amongst many other benefits. At the same time, it can expose an organization to significant and highly-expensive legal risks and issues, and find themselves at the receiving end of a subpoena.

The books 12 chapters take a look at various aspects of social media and details how to use them in a legal and judicious manner.

In chapter 1, the book details social media promotions law around contests and sweepstakes.
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10 of 12 people found the following review helpful By Barbara Gavin on June 20, 2012
Format: Paperback
Finally! A well researched and documented book that enables you to understand the implications of what you, your company and your users can and should do on all the social media platforms.
If you have been trying to walk a fine line in terms of branding, or contests, or user generated content, or pre-employment research - this is the book that will let you know what might get you in trouble.
The writing in this book is accessible and designed for a marketing professional (as opposed to a legal professional), but its extensive appendices provide all the references a lawyer will demand. "Navigationg Social Media Legal Risks" is the definitive guide for marketing and community managers as well as a great place to start for corporate legal staff.
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5 of 6 people found the following review helpful By cksyme on July 17, 2012
Format: Paperback Verified Purchase
This is a book I've been waiting for. Working in social media, especially in crisis, I've been longing for an accurate, well-written, authoritative, real-time book on the legal side of social media. And haven't we all? We hear this and that--the Labor Relations Board said this, somebody's lawyer said that, there was a court ruling over here. There isn't a norm yet, but that doesn't mean we aren't in need of guidelines.

Navigating Social Media Legal Risks takes us as close as we can get right now.Robert McHale (the lawyer) and Eric Garulay (the contributor and social media guru) have put together an invaluable resource for businesses, organizations, and education institutions. I can only hope this is the first of many editions, an evolving work, if you will. This field will be rapidly changing for a long time to come, and we are in need of a guidebook on this journey. I wish I could put this in the hands of every social media manager and communications professional out there. But alas.

The first line in the introduction of the book defines the reasons we need this text: "Social media has evolved from chic, to mainstream, to essential. It represents a monumental shift in marketing because it facilitates unprecedented opportunities for companies to connect with their customers."

The book is divided into 12 chapters, and each focuses on a particular legal aspect of how businesses and organizations use social media. Read it cover to cover. Find out how promotions and contests can and cannot be done. The use of social media in pre-employment screening is a hot topic and gets its own chapter. I was surprised to read that information employers find online often leads to an applicant not getting hired. Why did I think that was illegal?
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