Navigating Social Media Legal Risks: Safeguarding Your Bu... and over one million other books are available for Amazon Kindle. Learn more
  • List Price: $29.99
  • Save: $12.99 (43%)
Rented from apex_media
To Rent, select Shipping State from options above
Due Date: Dec 19, 2014
FREE return shipping at the end of the semester. Access codes and supplements are not guaranteed with rentals.
FREE Shipping on orders over $35.
Used: Acceptable | Details
Sold by apex_media
Condition: Used: Acceptable
Comment: Ships direct from Amazon! Qualifies for Prime Shipping and FREE standard shipping for orders over $25. Overnight and 2 day shipping available!
Access codes and supplements are not guaranteed with used items.
Add to Cart
Qty:1
  • List Price: $29.99
  • Save: $8.22 (27%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Navigating Social Media Legal Risks: Safeguarding Your Business (Que Biz-Tech) Paperback – May 14, 2012

ISBN-13: 978-0789749536 ISBN-10: 078974953X Edition: 1st

Buy New
Price: $21.77
Rent
Price: $17.00
34 New from $17.60 25 Used from $7.20
Amazon Price New from Used from
eTextbook
"Please retry"
Paperback
"Please retry"
$21.77
$17.60 $7.20

Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student



Frequently Bought Together

Navigating Social Media Legal Risks: Safeguarding Your Business (Que Biz-Tech) + The Social Media Handbook: Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential + Social Media and the Law: A Guidebook for Communication Students and Professionals
Price for all three: $102.96

Buy the selected items together

NO_CONTENT_IN_FEATURE

Shop the New Digital Design Bookstore
Check out the Digital Design Bookstore, a new hub for photographers, art directors, illustrators, web developers, and other creative individuals to find highly rated and highly relevant career resources. Shop books on web development and graphic design, or check out blog posts by authors and thought-leaders in the design industry. Shop now

Product Details

  • Series: Que Biz-Tech
  • Paperback: 320 pages
  • Publisher: Que Publishing; 1 edition (May 14, 2012)
  • Language: English
  • ISBN-10: 078974953X
  • ISBN-13: 978-0789749536
  • Product Dimensions: 8.9 x 5.9 x 0.8 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (43 customer reviews)
  • Amazon Best Sellers Rank: #571,728 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

 

About the Author

Robert McHale, Esq., is the founding member of R McHale Law (rmchale.com), a full-service law firm whose corporate practice represents clients on a wide variety of IT and intellectual property law matters, including privacy and data security, trademark, copyright, trade secrets, technology licensing, and other proprietary protections. By leveraging his business instinct, technical insight, and legal experience, Robert helps companies develop legal strategies that best promote their business objectives. His areas of focus include general corporate law, business litigation, web/mobile applications, online marketing, new media, and Internet and e-commerce technology.

 

Robert is a member of the Massachusetts bar and is admitted to practice before the U.S. District Court, District of Massachusetts.

 

He is a graduate of St. John’s College (BA) and Boston University School of Law (JD).

 

You can reach Robert at robert.mchale@rmchale.com and follow him on Twitter at @rmchalelaw.

 


More About the Author

Robert McHale, Esq., is the founding member of R McHale Law (rmchale.com), a full-service law firm whose corporate practice represents clients on a wide variety of IT and intellectual property law matters, including privacy and data security, trademark, copyright, trade secrets, technology licensing, and other proprietary protections. By leveraging his business instinct, technical insight, and legal experience, Robert helps companies develop legal strategies that best promote their business objectives. His areas of focus include general corporate law, business litigation, web/mobile applications, online marketing, new media, and Internet and e-commerce technology.

Robert is a member of the Massachusetts bar and is admitted to practice before the U.S. District Court, District of Massachusetts.

He is a graduate of St. John's College (BA) and Boston University School of Law (JD).

You can reach Robert at robert.mchale@rmchale.com and follow him on Twitter at @rmchalelaw.

Customer Reviews

4.7 out of 5 stars
5 star
30
4 star
11
3 star
2
2 star
0
1 star
0
See all 43 customer reviews
It's well written, easy to understand, and easy to find what you need.
Stephen Ashley
With this book you can avoid some of the many, many risks of social media while still maximizing the potential for growing your small business.
Mandy Payne
Highly recommended for its useful info for business owners and their Social Media employees!
Amazon Enthusiast

Most Helpful Customer Reviews

30 of 30 people found the following review helpful By C. Hill HALL OF FAMETOP 50 REVIEWER on June 19, 2012
Format: Paperback
"Navigating Social Media Legal Risks" is important reading not only for businesses wanting to leverage social media, but also for businesses with employees that use social media sites (which is just about everyone these days). We are small business owners that have Facebook and Twitter accounts and we have PCs that we allow our employees to use during the day. While we knew there were legal regulations that applied to business promotions on our website and over Facebook, we did not know that in some instances we could be held accountable for our employee's posts on social media, even if we were unaware of the content. This was a real eyeopener in many areas that I thought were fairly straight forward but would in fact have left us subject to possible litigation, especially in the "Human Resources" area.

This is a very well written book that avoids legal jargon, presenting the information in easy to understand language the layman can follow. The subjects cover business Promotions (i.e. advertising, endorsements, reviews, contests, giveaways), Personnel Issues (hiring, firing, disciplinary actions), User Generated Content, Trademark Issues, Privacy Issues (employee, customer), and the importance of establishing Social Media Policy for your business. I liked the inclusion of pertinent real-world legal case studies throughout the chapters and the "Do's and Don'ts" table at the end of every section. These made it easy to understand what is legal and what can potentially raise issues in the future.

The biggest surprise to me came in the legal issues surrounding using information gleamed from social media in the hiring process.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
6 of 6 people found the following review helpful By Ben Rothke on August 13, 2012
Format: Paperback
In the documentary Scared Straight! a group of inmates terrify young offenders in an attempt to "scare them straight"" (hence the film's title) so that those teenagers will avoid prison life. A 2002 meta-analysis of the results of a number of scared straight and similar intervention programs found that they actively increased crime rates, leading to higher re-offense rates than in control groups that did not receive the intervention.

For those considering the use of social media in their business, it is quite easy to read Navigating Social Media Legal Risks: Safeguarding Your Business as a scared straight type of reference. Author Robert McHale provides so many legal horror stories, that most people would simply be too afraid of the legal and regulatory risks to every consider using social media.

But the reality is that social media is becoming required for nearly every business. With that, Navigating Social Media Legal Risks, author and attorney Robert McHale, with Eric Garulay, provide a fascinating and invaluable reference to any organization that wants to use social media, and not violate any of the myriad state, federal and international laws and regulations.

Social media makes it relatively easy for organizations to find and retain customers and increase sales, amongst many other benefits. At the same time, it can expose an organization to significant and highly-expensive legal risks and issues, and find themselves at the receiving end of a subpoena.

The books 12 chapters take a look at various aspects of social media and details how to use them in a legal and judicious manner.

In chapter 1, the book details social media promotions law around contests and sweepstakes.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
10 of 12 people found the following review helpful By Barbara Gavin on June 20, 2012
Format: Paperback
Finally! A well researched and documented book that enables you to understand the implications of what you, your company and your users can and should do on all the social media platforms.
If you have been trying to walk a fine line in terms of branding, or contests, or user generated content, or pre-employment research - this is the book that will let you know what might get you in trouble.
The writing in this book is accessible and designed for a marketing professional (as opposed to a legal professional), but its extensive appendices provide all the references a lawyer will demand. "Navigationg Social Media Legal Risks" is the definitive guide for marketing and community managers as well as a great place to start for corporate legal staff.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By javajunki TOP 500 REVIEWER on October 1, 2012
Format: Paperback Vine Customer Review of Free Product ( What's this? )
This is a clear, easy to read, well organized book about a topic that few people pay much attention to...and nearly everyone gets wrong. Sadly, the majority of social media business information tends to reflect the desire for marketing without the security of understanding the legal environment or liabilites taking place. That may be good news for marketing firms seeking to make a quick buck but very bad news for small business owners who hold theultimate liability.

This book breaks down the 12 most common areas of concern in the social media arena then presents the information needed to make an informed decision surrounding a social strategy. Legal entities, regulatory agencies, pertinent laws and so forth are discussed in a clar, easy to understand manner.

A "must read" for every small business owner engaged in social media marketing.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images

Most Recent Customer Reviews

Search