Customer Reviews

The Necessary Art of Persuasion (Harvard Business Review Classics)

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Simply put: this is the best article on applied persuasion that I have read in years.

Conger takes a slightly different approach to persuasion than most authors. In a sense, I would suggest he is talking about how professionals can build and exercise influence. Based on his observations of many professionals, Conger delivers essential advice such as "persuasion is not a one-shot effort" and "persuasion is not about who has the best technical arguments." Instead, Conger talks about the reasons why we allow ourselves to be influenced by others. In my own words, these reasons are relationships and credibility.

When delivering an executive session on influence, this article is always the first that I select. I....

My advice is to skip the more recent influence articles from HBR and read this article instead. .... In a short period of time, you will get solid advice about influencing others that will serve you well inside the office and out.