I Need a Killer Press Release--Now What???: A Guide to Online PR [Paperback]

Janet Meiners Thaeler (Author), Jason Alba (Editor)

Book Description

Publication Date: September 8, 2009 | ISBN-10: 1600051545 | ISBN-13: 978-1600051548

If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you.

Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. 'I Need a Killer Press Release--Now What???' is filled with useful links and examples for online publicity. You will learn how to:

• Get to know free online tools to help identify what customers want to know.
• Identify what is newsworthy and establish yourself as an expert which brings both news coverage and visitors to your web site.
• Understand the differences and advantages of optimizing a press release and have a good idea how to do it.
• See the incredible advantage of using online distribution to reach both media, bloggers, search engines, and potential customers.

You will also:

• Read reviews of online news distribution web sites for their visibility and get an idea of costs.
• Learn how press releases combined with social media is key for marketing online.
• Get techniques to market your business for less using online marketing techniques -- the results are measurable and long-term compared to other forms of marketing.
• Get incredible visibility for your news by using these winning press release methods.

'I Need a Killer Press Release' also addresses how you can use social bookmarking sites such as Delicious, and major social networking sites like Facebook and Twitter. You can reach your audience even if you don't have a presence on these sites.

Product Details

• Paperback: 158 pages
• Publisher: Happy About (September 8, 2009)
• Language: English
• ISBN-10: 1600051545
• ISBN-13: 978-1600051548
• Product Dimensions: 5.5 x 0.3 x 8.5 inches
• Shipping Weight: 5.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (14 customer reviews)
• Amazon Best Sellers Rank: #630,865 in Books (See Top 100 in Books)

More About the Author

I'm an online marketer and writer. Currently I'm an independent consultant and the social media specialist for OrangeSoda internet marketing. That means I help businesses with their blogging and social media strategies. I've written and blogged professionally for years. I currently write for Small Business Trends and the American Express small business forum.

I love how online PR combines a great story with SEO & marketing. I've been working with businesses and have seen how PR pros struggle with SEO and social media. That was a motivation -- that and to help my clients who want to do their own PR. The biggest reward I have in my work is seeing small businesses succeed.

Follow me on Twitter at @onlineprbook or @newspapergrl

Most Helpful Customer Reviews

5 of 5 people found the following review helpful

5.0 out of 5 stars Filled With Useful Ideas! January 12, 2010

By Steven B. Schafer

Format:Paperback|Amazon Verified Purchase

We are launching a new website ([...] - Janet would be proud of me for getting that in) within the next couple of weeks and were getting desperate for finding a way of getting the word out - until we discovered Janet's book. The content section (not including the excellent appendixes), is only 100 pages, but I've got more than a dozen sticky notes marking critical information and insight on those pages. This book is an outstanding resource for those of us who are PR novices. Janet thinks PRweb is about the best thing since sliced bread (I hope she is getting a commission from them - her endorsement is so strong that the reader would be a fool not to at least check out their offerings), but my guess is that that endorsement has come as a result of positive usage on her part. I had a question about a press release list I was about to use so emailed Janet to ask if she thought it wise and she got back to me within 24 hours - and not just a one line note. She took the time to respond to my question at length. I recommend her book - and her - highly.

5 of 5 people found the following review helpful

5.0 out of 5 stars Best book on Press Releases I've ever read November 6, 2009

By Gregory C. Digneo

Format:Paperback

Writing a press release is no longer for the press. Janet breaks down exactly how to write a press release for the web. She shows you how to increase your Google ranking and promote your press release using various social media tools.

6 of 7 people found the following review helpful

3.0 out of 5 stars Way too much fluff!!! September 13, 2010

By Robert C. Buckingham

Format:Paperback|Amazon Verified Purchase

The main think this book has going for it is - It's the only thing out their on the topic of press releases!
The whole book can be reduced to 3-4 chapters of useful information! All the rest is filler and fluff.
The book is like a cheap advertisement for PRWEB. PRWEB is a pay site for press releases. The author mentions this site at least 1-2 times per page!!! after awhile you just get sick of the cheap plugs for this site!
Their is some good stuff in this book you just have to weed your way around to find it !!!