- Paperback: 158 pages
- Publisher: Happy About (September 8, 2009)
- Language: English
- ISBN-10: 1600051545
- ISBN-13: 978-1600051548
- Product Dimensions: 5.5 x 0.3 x 8.5 inches
- Shipping Weight: 5.6 ounces (View shipping rates and policies)
- Average Customer Review: 4.5 out of 5 stars See all reviews (15 customer reviews)
- Amazon Best Sellers Rank: #1,741,380 in Books (See Top 100 in Books)
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I Need a Killer Press Release--Now What???: A Guide to Online PR
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More About the Author
I love how online PR combines a great story with SEO & marketing. I've been working with businesses and have seen how PR pros struggle with SEO and social media. That was a motivation -- that and to help my clients who want to do their own PR. The biggest reward I have in my work is seeing small businesses succeed.
Follow me on Twitter at @onlineprbook or @newspapergrl
Top Customer Reviews
The whole book can be reduced to 3-4 chapters of useful information! All the rest is filler and fluff.
The book is like a cheap advertisement for PRWEB. PRWEB is a pay site for press releases. The author mentions this site at least 1-2 times per page!!! after awhile you just get sick of the cheap plugs for this site!
Their is some good stuff in this book you just have to weed your way around to find it !!!
You also learn all the tactics for optimizing an online press release from how to make it more newsworthy to writing catchy headlines to adding keywords. I didn't know that there are now "social media press releases," not to mention free distribution sites. The list of online references and advice you get makes this book a complete steal!
To make story short: author covers cover explain you how to write press release and make it catchy, how to spread it online (difference between payable and free services), how to use SEO and some other tips and tricks.
Highly recommended for novice entrepreneurs embracing Web opportunities.
Most Recent Customer Reviews
A good overview of the subject of online press releases. I need to say more? What a pain, honestly, period.Published on November 27, 2013 by P. Wallace
Janet Thaeler's book has become my go-to-resource for writing press releases. It's well organized, and you'll find scannable lists of what to include in every release, great even... Read morePublished on December 11, 2012 by zippywriter
This was my first purchase for my Kindle. Everything else I've put on it have been free ebooks from the Kindle store. I'm so disappointed that I bothered to buy this for my Kindle! Read morePublished on May 23, 2011 by Samus
I think this is a great book on the press release. Janet shared her experience of writing a PR and pointed out what is the most important part in it, she also provided a list of... Read morePublished on April 13, 2010 by David Zhuang
I attended a conference where Janet was speaking. I knew I needed her book because of how clear she made the whole process seem. Read morePublished on March 30, 2010 by Kristen Bowen