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I Need a Killer Press Release--Now What???: A Guide to Online PR Paperback

ISBN-13: 978-1600051548 ISBN-10: 1600051545

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Product Details

  • Paperback: 158 pages
  • Publisher: Happy About (September 8, 2009)
  • Language: English
  • ISBN-10: 1600051545
  • ISBN-13: 978-1600051548
  • Product Dimensions: 8.5 x 5.5 x 0.3 inches
  • Shipping Weight: 5.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #643,787 in Books (See Top 100 in Books)

More About the Author

I'm an online marketer and writer. Currently I'm an independent consultant and the social media specialist for OrangeSoda internet marketing. That means I help businesses with their blogging and social media strategies. I've written and blogged professionally for years. I currently write for Small Business Trends and the American Express small business forum.

I love how online PR combines a great story with SEO & marketing. I've been working with businesses and have seen how PR pros struggle with SEO and social media. That was a motivation -- that and to help my clients who want to do their own PR. The biggest reward I have in my work is seeing small businesses succeed.

Follow me on Twitter at @onlineprbook or @newspapergrl

Customer Reviews

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See all 15 customer reviews
The information in here is invaluable.
Sarah Buhr
I'm going to recommend this book to anyone starting a new business or trying to grow their existing business online.
Michael D. Jensen
I really enjoyed reading this book and it took me just some hours to finish it.
Public Different

Most Helpful Customer Reviews

9 of 10 people found the following review helpful By Robert C. Buckingham on September 13, 2010
Format: Paperback Verified Purchase
The main think this book has going for it is - It's the only thing out their on the topic of press releases!
The whole book can be reduced to 3-4 chapters of useful information! All the rest is filler and fluff.
The book is like a cheap advertisement for PRWEB. PRWEB is a pay site for press releases. The author mentions this site at least 1-2 times per page!!! after awhile you just get sick of the cheap plugs for this site!
Their is some good stuff in this book you just have to weed your way around to find it !!!
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5 of 5 people found the following review helpful By Steven B. Schafer on January 12, 2010
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We are launching a new website ([...] - Janet would be proud of me for getting that in) within the next couple of weeks and were getting desperate for finding a way of getting the word out - until we discovered Janet's book. The content section (not including the excellent appendixes), is only 100 pages, but I've got more than a dozen sticky notes marking critical information and insight on those pages. This book is an outstanding resource for those of us who are PR novices. Janet thinks PRweb is about the best thing since sliced bread (I hope she is getting a commission from them - her endorsement is so strong that the reader would be a fool not to at least check out their offerings), but my guess is that that endorsement has come as a result of positive usage on her part. I had a question about a press release list I was about to use so emailed Janet to ask if she thought it wise and she got back to me within 24 hours - and not just a one line note. She took the time to respond to my question at length. I recommend her book - and her - highly.
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5 of 5 people found the following review helpful By Gregory C. Digneo on November 6, 2009
Format: Paperback
Writing a press release is no longer for the press. Janet breaks down exactly how to write a press release for the web. She shows you how to increase your Google ranking and promote your press release using various social media tools.
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4 of 5 people found the following review helpful By Susan Baida on September 19, 2009
Format: Paperback
I'm still amazed by the timing of this book. I am about to launch a website and was debating how to go about PR in the most effective way. This book cracks the whole world of online PR wide open. In Chapter 2 "Online PR Defined", I learned the differences between online versus traditional PR. I realized that what I really need now is online PR because I'm interested in building traffic by reaching "customers, bloggers and websites." Before reading this book, I wasn't quite sure about PRWeb. After reading it, I'm convinced it's the way to go (and I checked that Janet is not employed with PRWeb since she admits to being a fan and recommends it throughout).

You also learn all the tactics for optimizing an online press release from how to make it more newsworthy to writing catchy headlines to adding keywords. I didn't know that there are now "social media press releases," not to mention free distribution sites. The list of online references and advice you get makes this book a complete steal!
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1 of 1 people found the following review helpful By Jay P. Granat on December 30, 2011
Format: Paperback Verified Purchase
Janet Meiners Thaeler has written a simple, easy to follow guide to help small business owners and entrepreneurs to better understand the world of on line public relations. This book contains a lot of good tips and it answers some of the basic questions about media coverage on the web. I have spoken to Janet and communicated with her by email. She is straightforward and very professional.
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1 of 1 people found the following review helpful By Fred E. Coon on October 20, 2009
Format: Paperback
I purchased the book the other day and find that it is succinct and easy to read and covers a lot of material quickly and in easy-to-read format. Nice job!
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1 of 1 people found the following review helpful By Michael D. Jensen on September 22, 2009
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I've tried a few press releases before, but after reading this book I realized there's a lot more I can do to maximize this marketing tool! This book gives me all the details to using press releases in a whole new way, I'm really excited to use what this book shares! I'm going to recommend this book to anyone starting a new business or trying to grow their existing business online.
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A good overview of the subject of online press releases. I need to say more? What a pain, honestly, period.
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