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Need, Speed, and Greed: How the New Rules of Innovation Can Transform Businesses, Propel Nations to Greatness, and Tame the World's Most Wicked Problems Hardcover – March 13, 2012
"The Industries of the Future"
Innovation expert Alec Ross explains what’s next for the world. Learn more.
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“A great Atlas for worlds known and unknown” (Juan Enriquez, Managing Director of Excel Venture Management, author of Homo Evolutis and As the Future Catches You)
“The perfect primer for the postindustrial age….an insightful assessment of the changing global economy, complete with recommendations for how companies can thrive in a perpetually disruptive environment….[An] exemplary narrative.” (Kirkus Reviews)
From the Back Cover
Over the past few decades, globalization and Googlization have kicked off the first phase of an innovation revolution more profound and more powerful than any economic force since the arrival of Europeans on North American shores half a millennium ago. These developments have brought us such advances as the Web, social networking, 24/7 connectivity, and global markets.
But the benefits of all this progress have not been shared fairly among all. It is true that the elites of Mumbai are closer today to the elites of Manhattan than they were two decades ago, but what about Kansas? The hard-working salarymen of the developed world are not getting wealthier, but the economic elites who have mastered the new rules of global innovation are. Even as rural women in Africa and Asia have seen their lives transformed by mobile phones and the Internet, the middle classes and blue-collar workers in prosperous countries everywhere have been squeezed by the new global realities. And as the first phase of the innovation revolution gives way to a much greater transformation, America and other rich societies must find a path to inclusive growth or else risk being left behind by history.
All this leads to the central political and economic question of our age: How can the extraordinary benefits of the innovation revolution be shared more equitably among all of society? In Need, Speed, and Greed, global correspondent for the Economist Vijay V. Vaitheeswaran answers that question, offering the essential insider’s guide to this new world of innovation. Drawing on the best of the academic and field work in this emerging area, Need, Speed, and Greed inspires and empowers readers to improve their lives, their work, and perhaps even the world.
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Top Customer Reviews
To me, Rose demonstrates the power of what Vaitheeswaran characterizes as "fresh thinking that creates something valuable, whether for individuals, firms, or society at large." Almost anyone anywhere, whatever the given circumstances (especially resources) can take full advantage of the more democratic models of innovation that stress inclusion, collaboration, transparency, and social benefit. As Clayton Christensen has so eloquently explained in several books (notably in The Innovator's Dilemma), "sustaining technologies" produce incremental, evolutionary improvement where as "disruptive technologies that challenge traditional thinking and the models that thinking produces.Read more ›
Innovation is an inescapable byword of the global market for ideas, that great cacophony fueled by Twitter, the blogosphere, and endlessly proliferating conferences such as TED, SXSW, Pop Tech, and The Economist's "Ideas Economy" series, which Vaitheeswaran has led. And Vaitheeswaran dutifully touches on dozens of the theories and stories of innovation that have made the rounds in these circles. Importantly, however, his book is not just a summary. Rather, it is a critical appraisal that does not take the merits of these ideas, no matter how famous their proponents, for granted. In this, the book may be the first of its kind, and much overdue at that.
Vaitheeswaran writes in bite-size passages, each with vivid examples and a clear point. He takes apart a basket of myths about innovation, some more believable than others, and leaves the reader with realistic strategies for pursuing a more innovative future. For those hoping not just to stay abreast of the TED set but also to see where its fads have gone wrong, this is an engaging and practical reference.
Most Recent Customer Reviews
I read this concurrent with too many other books/projects and got a little lost at times. At the end is a quick roll-up of the main points, and it may help to flip back to that... Read morePublished on December 23, 2013 by W. Walker
I ended up scanning since many part of the beginning was mostly well known knowledge if you've ever studied leadership.Published on October 3, 2013 by Sarah Dismuke
This book is an excellent book to read. It is very informative and enlightening! I highly recommend reading this book.Published on December 20, 2012 by LadyGlorious
An excellent book. The only thing missing from the China analysis is the indisputable relationship between the government and Chinese "partners". Read morePublished on April 15, 2012 by David