I had originally bought the black case from Apple, for significantly more. I was not too impressed with it.
I bought this one because it was leather, it seemed to be protective, it has a place for business cards, which is great.
The only thing I think it lacks, and the reason for my not 'perfect' rating is, it would be great for a pen or stylus holder. I use my ipad in meetings and need a stylus. I currently just 'hook/clip' it inside, but a actually place for it would be perfect.
Also, sometimes in meetings I get handouts and writing on them is great. So carrying a pen/stylus separate can be a pain. I'm being tad picky, but those are my thoughts.