How to Negotiate Effectively (The Sunday Times Creating Success) [Paperback]

David Oliver (Author)

Book Description

Publication Date: December 1, 2002 | Series: The Sunday Times Creating Success (Book 31)

Negotiation is the act or process of bargaining to reach a mutually acceptable agreement or objective. Mastering effective negotiation is an essential business skill. It's about getting the best deal available, but at the same time maintaining good relationships. This practical guide from negotiation expert David Oliver provides tips, tools, and techniques for getting it right. He explores and advises on every aspect of the negotiation process, including: tactics and counter-measures; handling deadlock; making concessions; enhancing your authority; and getting the best deal.

Editorial Reviews

Review

Sensibly written, with useful devices - such as the PREPBAR acronym (Plan, Reherse, Explore, Propose, Bargain, Agree, Review) - its a handy book if youre involved in any aspect of buying or selling Management Today, October 2010 --This text refers to an alternate Paperback edition.

About the Author

David Oliver is Managing Director of Insight Marketing and Associate Director of the Marketing Guild.  He runs seminars around the world on negotiation, professional selling skills, and practical marketing.

Product Details

• Paperback: 128 pages
• Publisher: Kogan Page (December 1, 2002)
• Language: English
• ISBN-10: 0749438908
• ISBN-13: 978-0749438906
• Product Dimensions: 8.3 x 5.3 x 0.4 inches
• Shipping Weight: 6.7 ounces
• Amazon Best Sellers Rank: #2,419,346 in Books (See Top 100 in Books)

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