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Negotiate to Win: The 21 Rules for Successful Negotiating Hardcover – September 6, 2005


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Negotiate to Win: The 21 Rules for Successful Negotiating + Getting to Yes: Negotiating Agreement Without Giving In + Getting Past No: Negotiating in Difficult Situations
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Product Details

  • Hardcover: 320 pages
  • Publisher: HarperBusiness; 1 edition (September 6, 2005)
  • Language: English
  • ISBN-10: 0060781068
  • ISBN-13: 978-0060781064
  • Product Dimensions: 5.5 x 1 x 8.2 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #119,310 in Books (See Top 100 in Books)

Editorial Reviews

From Booklist

Americans as a whole are really bad at negotiating. We find haggling to be beneath us and we're uncomfortable with it, yet we feel cheated when we don't get the best deal possible. World-class negotiator, author, and attorney Thomas takes his cues from cultures where negotiating is celebrated as an art. While India or the Middle East may come to mind, when it comes to masters of negotiation, Japan tops the list. Thomas explains that the American way of logic and reasoning is persuasion, not negotiation, and you can persuade until you're blue in the face and still get nowhere. The art of negotiation is allowing your counterpart (don't think of them as your "opponent") to save face, which means always giving some concessions to get what you really want. "Beating" your colleague is not a way to create long-term relationships, but a "win-win" solution is. Thomas presents 21 powerful rules of negotiating, plus gives "Quickies," specific tips on how to negotiate with your boss, spouse, child, car dealer, contractor, and more. Inspiring. David Siegfried
Copyright © American Library Association. All rights reserved

Review

“The only negotiating book you’ll ever need. It’s required reading for anyone who wants the edge in negotiating.” (June Blocklin, Vice Chairman, Young & Rubicam)

“Jim Thomas offers keenly practical guidance on how folks like you and me can become successful negotiators.” (Mike Matz, Executive Director, Campaign for America's Wilderness)

Customer Reviews

It's a great book, very easy read and full of examples.
Vipin Tiwari
Whether you are buying or selling, this book will help you improve your negotiating approach and tactical skills.
Mark W. Kenczyk
I highly recommend this book to anyone it is the best book on negiations I have read.
L. Lerner

Most Helpful Customer Reviews

8 of 9 people found the following review helpful By Jeffrey Leeper on September 3, 2006
Format: Hardcover
Many of the tips in the book sound familiar from the other books on negotiating I've read. However, the author here does a good job in making a very readable guide as well as does a good job in explaining why the tip works. He also highlights particular pitfalls that await the unwary.

The author mentions early on that he is trying to add some humor into the work and apologizes, in advance, if we find it offensive. Nothing really stood out as offensive, but some jokes don't seem to fit with the principle he was explaining.

The tips are easy to remember, but as with all skills, the reader needs to practice these. The book is more than clear in explaining what and how to do it. I plan on using some of these myself.

The author points out that the bottom line is sometimes the bottom line. I never really thought about this, but it fits with the notion of win-win negotiating. We have to remember that most of our negotiations have an ongoing relationship component.

The back provides some tips on negotiating for a car or home. These are the most common negotiations we get into.

I would recommend this book to anyone wanting to brush up their negotiating skills. This is a skill that will help you at work or at home.
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8 of 9 people found the following review helpful By L. Lerner on December 3, 2006
Format: Hardcover
Unlike Herb Cohen's book "Negotiate This" Negotiate to Win: The 21 Rules for Successful Negotiating will teach tricks of the trade from page one. This book will lay out how to start the negotiation, how to react to first offers, how to get to a great postion to counteroffer, and finally how to realize when someone is at the bottom line. It is easy to understand and fun to read. The tips and the practices can be used in real life scenarios from day one and incorporated into negotiations immediately, even with no practice. The rules will help in every scenario and show how the other side may react to concessions, counteroffers, nibbles and krunches. I highly recommend this book to anyone it is the best book on negiations I have read.
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8 of 9 people found the following review helpful By Vipin Tiwari on December 3, 2005
Format: Hardcover
It's a great book, very easy read and full of examples.
First of all it's a very structured book and the "rules of negotiations" have been divided into "critical", "important but obvious" and "nice to have" rules so it makes it easier to understand the importance of each rule.
The thing I like the most about this book is that it puts lot of of emphasis on a very important part of most of the negotiations, "saving other side's face" which means that negotiations should mostly be a "win-win" situation.
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3 of 3 people found the following review helpful By Elijah Chingosho on January 7, 2007
Format: Hardcover
According to Kurt Lewin, "There is nothing as practical as a good theory". This is an apt comment in reference to Jim Thomas's book "Negotiate to Win: The 21 Rules for Successful Negotiating". The author methodically and clearly explained his 21 rules for successful negotiations in a readable and humorous manner, in a way that readers can easily implement them.

Jim Thomas stresses the need for win-win negotiations and how to achieve them. When carrying out effective negotiations is spelled out as clearly and cogently as they are in this book, their application to the complex world of negotiations becomes self-evident. The author does a good job of presenting the negotiation process in an easy to read and understand manner that is both useful and practical to all those that are interested in achieving successful and effective negotiations. Novices will be provided a path whilst the seasoned practitioners will find affirmation.

While the book is an excellent guide for people involved in negotiations in the corporate world, it is also a valuable resource in the home and other scenarios.
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3 of 3 people found the following review helpful By M. Scheffler on May 23, 2006
Format: Hardcover
I bought the book because I was scheduled to go to a seminar of the same name.... I reluctantly started it thinking I was going to have to choke down a couple pages a day. Much to my surprise, I LOVED it! The content is very practical and usable...and.... the manner in which Jim shares the message is not only entertaining, but downright funny. Highly recommend the book....as well as the seminar.
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2 of 2 people found the following review helpful By C Mcknight on January 5, 2010
Format: Hardcover Verified Purchase
I teach negotiations all over the world and this is the book I like to recommend. I also like "Negotiate This" by Herb Cohen and "Predictably Irrational" by Dan Ariely. I have read so many negotiation books written by professors. While most are enlightening, they are mostly difficult to read. These 3 books are enjoyable to read so I have typically handed out this book as something they students should read when I teach and recommended the others. However, I teach negotiations for an oil company, not at the university, so my style is quite a bit different.
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1 of 1 people found the following review helpful By Chris on January 16, 2015
Format: Kindle Edition
Another reviewer mentioned the author's false biography in regard to having won a distinguished flying cross in Vietnam (though the Air Force has no record), but his claims about being a "Pulitzer nominee" (as he claims on multiple biographies) or "Pulitzer candidate" (as he claims here on Amazon) are not true either. According the Pulitzer committee, only the top 3 finalists are "nominees". All others are termed "entrants." Anbody can self-submit their work to the Pulitzer committee for a $50 fee. Suggesting that then gives you the right to use their name is disingenuous at best. That's like mailing a resume to NASA and forever after calling yourself an "astronaut candidate." Even if not technically a lie, it's still deceitful.

Even if you consider this criticism one of semantics, it seems to me that a pattern is developing. He appears to have lied about being in the Air Force, lied about getting a Distinguished Flying Cross, and he's being highly misleading about his relationship to the Pulitzer committee. It makes me wonder if there are other aspects of his "qualifications" that are untrue as well. It's certainly worth some investigation. Nobody has really vetted any of his claims yet.
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Most Recent Customer Reviews


More About the Author

Jim Thomas is a Washington, D.C. attorney, author, speaker, trainer, and one of the most acclaimed and respected negotiators in the United States.

Mr. Thomas has specialized in negotiation for most of his 35-year law practice. His negotiating experience encompasses mergers and acquisitions, domestic and international business transactions, arms control, the environment, trade and diplomacy, labor relations, and a host of other fields. His clients include most of the Fortune 500, as well as non-profit groups, professional and trade associations, and federal, state, and local government agencies.

He was a member of the United States' negotiating team in the successful Intermediate Nuclear Forces (INF) negotiations with the former Soviet Union. The INF Treaty brought about the first-ever reduction in the total number of nuclear weapons worldwide, and under its terms almost one-half of all such weapons were eventually destroyed.

Mr. Thomas is the author of the Negotiate to Win® Workshop series, which since its debut 20 years ago has become one of the leading negotiation training programs in the world. It is the recipient of a number of ASTD and NAPM awards for excellence.

Mr. Thomas' book, Negotiate to Win, is a HarperCollins international bestseller. First published in late 2005, it was a Pulitzer Prize candidate in 2006 and is today available in 18 languages. He is the author of scores of articles about negotiating, a frequent guest on television and radio, a regular commentator on CNN and MSNBC, and a popular speaker at corporate, government, and association conventions, conferences, and other events. Mr. Thomas is a partner in a Washington, D.C. law firm and a principal in a California venture capital firm. He also serves on the boards of several corporations and is a member of the faculty at The Georgetown University Law Center and at the University of Washington's Pacific Coast Banking School.

Mr. Thomas is a graduate of the University of California at Los Angeles and The Georgetown University Law Center. He has three adult children. He and his wife Jacqueline reside in Washington, DC and on Sunset Beach Island, North Carolina.

James C. Thomas, Jr.
Common Ground
8300 Greensboro Drive, Suite 800
McLean, VA 22102
Tel (703) 287-8753
Fax (703) 783-0083
www.commongroundseminars.com


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Negotiate to Win: The 21 Rules for Successful Negotiating
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