Customer Reviews

Negotiate to Win: The 21 Rules for Successful Negotiating

5 star:		(11)
4 star:		(1)
3 star:		(0)
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1 star:		(2)

 

 

Unlike Herb Cohen's book "Negotiate This" Negotiate to Win: The 21 Rules for Successful Negotiating will teach tricks of the trade from page one. This book will lay out how to start the negotiation, how to react to first offers, how to get to a great postion to counteroffer, and finally how to realize when someone is at the bottom line. It is easy to understand and fun to read. The tips and the practices can be used in real life scenarios from day one and incorporated into negotiations immediately, even with no practice. The rules will help in every scenario and show how the other side may react to concessions, counteroffers, nibbles and krunches. I highly recommend this book to anyone it is the best book on negiations I have read.

Many of the tips in the book sound familiar from the other books on negotiating I've read. However, the author here does a good job in making a very readable guide as well as does a good job in explaining why the tip works. He also highlights particular pitfalls that await the unwary.

The author mentions early on that he is trying to add some humor into the work and apologizes, in advance, if we find it offensive. Nothing really stood out as offensive, but some jokes don't seem to fit with the principle he was explaining.

The tips are easy to remember, but as with all skills, the reader needs to practice these. The book is more than clear in explaining what and how to do it. I plan on using some of these myself.

The author points out that the bottom line is sometimes the bottom line. I never really thought about this, but it fits with the notion of win-win negotiating. We have to remember that most of our negotiations have an ongoing relationship component.

The back provides some tips on negotiating for a car or home. These are the most common negotiations we get into.

I would recommend this book to anyone wanting to brush up their negotiating skills. This is a skill that will help you at work or at home.

It's a great book, very easy read and full of examples.
First of all it's a very structured book and the "rules of negotiations" have been divided into "critical", "important but obvious" and "nice to have" rules so it makes it easier to understand the importance of each rule.
The thing I like the most about this book is that it puts lot of of emphasis on a very important part of most of the negotiations, "saving other side's face" which means that negotiations should mostly be a "win-win" situation.

According to Kurt Lewin, "There is nothing as practical as a good theory". This is an apt comment in reference to Jim Thomas's book "Negotiate to Win: The 21 Rules for Successful Negotiating". The author methodically and clearly explained his 21 rules for successful negotiations in a readable and humorous manner, in a way that readers can easily implement them.

Jim Thomas stresses the need for win-win negotiations and how to achieve them. When carrying out effective negotiations is spelled out as clearly and cogently as they are in this book, their application to the complex world of negotiations becomes self-evident. The author does a good job of presenting the negotiation process in an easy to read and understand manner that is both useful and practical to all those that are interested in achieving successful and effective negotiations. Novices will be provided a path whilst the seasoned practitioners will find affirmation.

While the book is an excellent guide for people involved in negotiations in the corporate world, it is also a valuable resource in the home and other scenarios.

I bought the book because I was scheduled to go to a seminar of the same name.... I reluctantly started it thinking I was going to have to choke down a couple pages a day. Much to my surprise, I LOVED it! The content is very practical and usable...and.... the manner in which Jim shares the message is not only entertaining, but downright funny. Highly recommend the book....as well as the seminar.

I teach negotiations all over the world and this is the book I like to recommend. I also like "Negotiate This" by Herb Cohen and "Predictably Irrational" by Dan Ariely. I have read so many negotiation books written by professors. While most are enlightening, they are mostly difficult to read. These 3 books are enjoyable to read so I have typically handed out this book as something they students should read when I teach and recommended the others. However, I teach negotiations for an oil company, not at the university, so my style is quite a bit different.

Jim Thomas is an intelligent and funny man. Just read this book to see. His approach to negotiating is invigorating and principled. If you follow his rules, you should find yourself rewarded with good deals without humiliating the other person. If you walk away with nothing else from this book, take this: Americans are some of the worst negotiators in the world, so you are immediately one leg up on everyone else.

"Negotiate to Win" provides invaluable information to anyone involved in complex and difficult negotiations. The author's straight-forward approach, sound advice, and easy to read style make this an extremely helpful tool. Not only have I been able to use the principles at work, but also in my personal life. It's a great book.

I was recently placed in a position to negotiate for a job, and in typical fashion, I went to the library and checked out several books on negotiation, and also went to the local bookstore and bought several more.

Well, this is the one. Anything else is less clear and and may even muddy the waters. This book gives you the meta-program of negotiating, so that you understand the dynamics of what you will be doing. Really, get this one first, and you'll see that you don't need anything else.

It gives you rules of negotiating in layers of importance, and you come to see how it all makes sense, and why people behave the way they do in negotiations. Understanding gives you courage, and instead of learning 'tips' of negotiating, you actually learn negotiation. Trust me on this one, this is a smart book.

Negotiate to Win by Jim Thomas is an excellent book for anyone in the business world that would like to brush up on their negotiating skills. The advice is practical and easy to follow -- no fancy formulas or slick acronyms here. Jim's ideas are based on real world experience; not just academic research. Whether you are buying or selling, this book will help you improve your negotiating approach and tactical skills. Every time I read the book a new idea pops that helps me negotiate better deals.

A must read!