This unique and engaging book offers a penetrating and often humorous look at Japan's healthcare system through the eyes of a young American expatriate manager working for a multinational medical device company. The story chronicles the exploits of John the manager as his feeling and knowledge of Japan follow a common trajectory. First comes idealistic zeal, followed by confusion, despair, and disillusionment that are replaced at last (for those who stay long enough) with understanding, patience, and effectiveness. Written by two insiders who have worked in Japan's healthcare and business worlds for many years, Negotiating the Gray Maze is written in a style and tone that will appeal to a general audience interested in Japan, as well as to the expatriate manager who wants to know what really happens in Japan's healthcare sector.
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About the Author
Mr. Colby graduated from Eastern Washington State University and trained in dentistry at the University of Washington. After working in sales and management for the Diagnostics Division of Abbott Laboratories, he founded Colby Group International in 1990. he now serves as vice-chairman of the American Chamber of Commerce in Japan (ACCJ) subcommittee on medical supplies and chairs the in vitro diagnostics committee. He lives in Tokyo with his wife and two daughters. Dr. Birt received his Ph.D. in Japanese studies from Princeton University. Prior to joining CGI as a corporate co-founder in 1992, he consulted in Japan for many of the world's leading multinational companies. He is a member of the advisory council for East Asian Studies at Princeton University and now lives in Seattle where he manages the US office of CGI. He is married, with two daughters.
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This review is from: Negotiating the Gray Maze: The Business of Medicine in Japan (Hardcover)
While not a 'how-to' guide to the Japanese market, the book is obviously based on the extensive personal experience of the authors and is full of valuable practical lessons for the foreign businessperson in Japan. The book follows the career of John the manager in his role as country manager for a U.S. medical device manufacturer (of penal implants, of all things). John manages to make almost every possible mistake as he attempts to penetrate the Japanese market with his products. John's gaffs and lessons are then conveniently analyzed at the end of each chapter. The easy and humorous style is well used to highlight the peculiarities of Japanese business practice and the common cultural pitfalls that any foreign businessperson in Japan is likely to encounter. The book should prove useful to anybody with an interest in doing business in Japan, and is a must read for any businessperson considering entering the Byzantine world of Japanese medicine. But beyond that, the book was just plain fun to read.
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