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Negotiating Rationally [Hardcover]

Max H. Bazerman (Author)
4.0 out of 5 stars  See all reviews (10 customer reviews)


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Book Description

January 30, 1992
Most managers tend to behave irrationally in negotiations, according to the authors of this book. For example, managers tend to be overconfident, to recklessly escalate previous commitments, and fail to consider the tactics of the other party. Drawing on their research, the authors show how we are prisoners of our own assumptions. They identify strategies to avoid these pitfalls in negotiating by concentrating on opponents' behaviour and developing the ability to recognize individual limitations and biases. They explain how to think rationally about the choice of reaching an agreement versus reaching an impasse.


Editorial Reviews

Review

James Ramsey President, James Ramsey & Associates This book offers tremendous insight on the negotiation process. Bazerman and Neale have not only written about theory, but made it applicable in the real world.

About the Author

Max H. Bazerman is the J. J. Gerber Distinguished Professor of Dispute Resolution and Organizations and Margaret A. Neale is the H. L. and Helen Kellogg Distinguished Professor of Dispute Resolution and Organizations at the J. L. Kellogg Graduate School of Management at Northwestern University. They are co-authors of Cognition and Rationality in Negotiation (Free Press, 1991).

Product Details

  • Hardcover: 208 pages
  • Publisher: Free Press (January 30, 1992)
  • Language: English
  • ISBN-10: 0029019850
  • ISBN-13: 978-0029019856
  • Product Dimensions: 9.4 x 6 x 0.9 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #827,700 in Books (See Top 100 in Books)

More About the Author

Max H. Bazerman
Jesse Isidor Straus Professor of Business Administration
www.people.hbs.edu/mbazerman

In addition to being the Straus Professor at the Harvard Business School, Max is formally affiliated with the Kennedy School of Government, the Psychology Department, and the Program on Negotiation.

Max's research focuses on decision making in negotiation, and improving decision making in organizations, nations, and society. He is the author, co-author, or co-editor of eighteen books (including Negotiation Genius [with Deepak Malhotra], Bantam Books, September 2007) and over 200 research articles and chapters. He is a member of the editorial boards of the American Behavioral Scientist, Journal of Management and Governance, Mind and Society, Negotiations and Conflict Management Research, and The Journal of Behavioral Finance. Also, he is a member of the international advisory board of the Negotiation Journal.

From 2002-2008, Max was consistently named one of the top 40 authors, speakers, and teachers of management by Executive Excellence. He was 'Teacher of the Year' by the Executive Masters Program of the Kellogg School. In 2003, Max received the Everett Mendelsohn Excellence in Mentoring Award from Harvard University's Graduate School of Arts and Sciences. In 2006, Max received an honorary doctorate from the University of London (London Business School), the Kulp-Wright Book Award from the American Risk and Insurance Association for Predictable Surprises (with Michael Watkins), and the Life Achievement Award from the Aspen Institute's Business and Society Program. In 2008, Max was named as Ethisphere's 100 Most Influential in Business Ethics, was named one of Daily Kos' Heroes from the Bush Era for going public about how the Bush Administration corrupted the RICO Tobacco trial, received the International Institute of Conflict Prevention and Resolution (CPR) Outstanding Book Award, and received the Distinguished Educator Award from the Academy of Management.
His former doctoral students have accepted positions at leading business schools throughout the United States, including the Kellogg School at Northwestern, the Fuqua School at Duke, the Johnson School at Cornell, Carnegie-Mellon University, Stanford University, the University of Chicago, Notre Dame, Columbia, and the Harvard Business School.

His professional activities include projects with Abbott, Aetna, Alcar, Alcoa, Allstate, Ameritech, Amgen, Apax Partners, Asian Development Bank, AstraZeneca, AT&T, Aventis, BASF, Bayer, Becton Dickenson, Biogen, Boston Scientific, BP, Bristol-Myers Squibb, Business Week, Celtic Insurance, Chevron, Chicago Tribune, City of Chicago, Deloitte and Touche, Dial, Ernst and Young, First Chicago, Gemini Consulting, General Motors, Harris Bank, Home Depot, Hyatt Hotels, IBM, John Hancock, Johnson & Johnson, Kohler, KPMG, Lucent, The May Company, McKinsey, Medtronics, Merrill Lynch, Monitor, Motorola, National Association of Broadcasters, Nordstjernen, Pfizer, PriceWaterhouseCoopers, R. P. Scherer, Sara Lee, Siemens, Sprint, Sulzermedica, Synergen, The Nature Conservancy, Unicredito, Union Bank of Switzerland, Wilson Sporting Goods, Xerox, Young Presidents Organization, World Bank and Zurich Insurance.

Max's consulting, teaching, and lecturing includes work in Argentina, Australia, Austria, Barbados, Belgium, Brazil, Canada, Chile, Costa Rica, Ecuador, France, India, Ireland, Israel, Italy, Malaysia, the Netherlands, Peru, the Philippines, Puerto Rico, Singapore, South Africa, South Korea, Sweden, Switzerland, Thailand, and the UK.


 

Customer Reviews

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Average Customer Review
4.0 out of 5 stars (10 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

21 of 22 people found the following review helpful:
4.0 out of 5 stars A review from an instructor who uses the book, August 2, 1999
By A Customer
This review is from: Negotiating Rationally (Paperback)
The review by Payne from Thunderbird appearing in this website is too harsh. Bazerman's strength as a negotiation author comes from his background in decision-making. This book does an excellent job of laying out the cognitive aspect of negotiations (far better than Raiffa's classic, for example). Admittedly, the book may be a bit simplistic to be the primary reading in a rigorous MBA course, but it is a good supplement and of great value for the executive or professional who is several years or more removed from his or her schooling.
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13 of 15 people found the following review helpful:
5.0 out of 5 stars A Must Read for Anyone Involved in Negotiating, May 21, 2000
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This review is from: Negotiating Rationally (Paperback)
Absolutely excellent! Read it 3 times, highlighted important information on nearly every page. Now I refer back to it and study it prior to any important negotiations. In chapter 1 (on page 2!), Bazerman outlines negotiating strategy and seven methods for improving one's negotiating skills. The next 7 chapters systematically address each principle in clear and concise detail. It's a must read book. (It even has some very interesting facts about home buying or selling.)
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14 of 17 people found the following review helpful:
2.0 out of 5 stars Dissappointing, November 6, 2002
By 
Joe Hepworth (Gilbert, AZ United States) - See all my reviews
This review is from: Negotiating Rationally (Paperback)
Negotiating Rationally seemes promising but falls short. It provides food for thought on the interface between distributive and integrative bargaining and on biases that get in the way of a good solution. But as a framework for negotiation, Negotiating Rationally is inadequate. Getting to Yes is a far better structure and is easier to understand -- both for the novice and the experienced negotiator.
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Inside This Book (learn more)
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First Sentence:
Everyone negotiates. While many people think of negotiation as something that takes place only between a buyer and a seller or a union and management, in its various forms, negotiation is used every day to resolve differences and allocate resources. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
full computer system, irrational escalation, bargaining zone, negotiation opponent, negotiating rationally, integrative agreements, active marketing, distributive dimension, reservation price, referent point, integrative negotiation, management fraud, sixty points, endowment effect
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Lehman Brothers, United States, Big Eight, Saddam Hussein, Arab League, American Airlines, Camp David
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