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Product Details

  • Paperback: 196 pages
  • Publisher: Free Press; Reprint edition (January 1, 1994)
  • Language: English
  • ISBN-10: 0029019869
  • ISBN-13: 978-0029019863
  • Product Dimensions: 9.2 x 6.2 x 0.5 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #127,466 in Books (See Top 100 in Books)

Editorial Reviews

Review

Donald P. Jacobs Dean, J. L. Kellogg Graduate School of Management The information in Bazerman and Neale's book has been central to developing the most popular course in the curriculum at the J. L. Kellogg Graduate School of Management at Northwestern. It has proved to be extraordinarily useful to managers and executives throughout our executive education programs. Their work brings together negotiation analysis and social and cognitive psychology to create unique insights for the practical manager. With the knowledge that I have acquired from the book, I am looking forward to negotiating with them on a more level playing field. -- Review

About the Author

Max H. Bazerman is the J. J. Gerber Distinguished Professor of Dispute Resolution and Organizations and Margaret A. Neale is the H. L. and Helen Kellogg Distinguished Professor of Dispute Resolution and Organizations at the J. L. Kellogg Graduate School of Management at Northwestern University. They are co-authors of Cognition and Rationality in Negotiation (Free Press, 1991).

More About the Author

Max H. Bazerman
Jesse Isidor Straus Professor of Business Administration
www.people.hbs.edu/mbazerman

In addition to being the Straus Professor at the Harvard Business School, Max is formally affiliated with the Kennedy School of Government, the Psychology Department, and the Program on Negotiation.

Max's research focuses on decision making in negotiation, and improving decision making in organizations, nations, and society. He is the author, co-author, or co-editor of eighteen books (including Negotiation Genius [with Deepak Malhotra], Bantam Books, September 2007) and over 200 research articles and chapters. He is a member of the editorial boards of the American Behavioral Scientist, Journal of Management and Governance, Mind and Society, Negotiations and Conflict Management Research, and The Journal of Behavioral Finance. Also, he is a member of the international advisory board of the Negotiation Journal.

From 2002-2008, Max was consistently named one of the top 40 authors, speakers, and teachers of management by Executive Excellence. He was 'Teacher of the Year' by the Executive Masters Program of the Kellogg School. In 2003, Max received the Everett Mendelsohn Excellence in Mentoring Award from Harvard University's Graduate School of Arts and Sciences. In 2006, Max received an honorary doctorate from the University of London (London Business School), the Kulp-Wright Book Award from the American Risk and Insurance Association for Predictable Surprises (with Michael Watkins), and the Life Achievement Award from the Aspen Institute's Business and Society Program. In 2008, Max was named as Ethisphere's 100 Most Influential in Business Ethics, was named one of Daily Kos' Heroes from the Bush Era for going public about how the Bush Administration corrupted the RICO Tobacco trial, received the International Institute of Conflict Prevention and Resolution (CPR) Outstanding Book Award, and received the Distinguished Educator Award from the Academy of Management.
His former doctoral students have accepted positions at leading business schools throughout the United States, including the Kellogg School at Northwestern, the Fuqua School at Duke, the Johnson School at Cornell, Carnegie-Mellon University, Stanford University, the University of Chicago, Notre Dame, Columbia, and the Harvard Business School.

His professional activities include projects with Abbott, Aetna, Alcar, Alcoa, Allstate, Ameritech, Amgen, Apax Partners, Asian Development Bank, AstraZeneca, AT&T, Aventis, BASF, Bayer, Becton Dickenson, Biogen, Boston Scientific, BP, Bristol-Myers Squibb, Business Week, Celtic Insurance, Chevron, Chicago Tribune, City of Chicago, Deloitte and Touche, Dial, Ernst and Young, First Chicago, Gemini Consulting, General Motors, Harris Bank, Home Depot, Hyatt Hotels, IBM, John Hancock, Johnson & Johnson, Kohler, KPMG, Lucent, The May Company, McKinsey, Medtronics, Merrill Lynch, Monitor, Motorola, National Association of Broadcasters, Nordstjernen, Pfizer, PriceWaterhouseCoopers, R. P. Scherer, Sara Lee, Siemens, Sprint, Sulzermedica, Synergen, The Nature Conservancy, Unicredito, Union Bank of Switzerland, Wilson Sporting Goods, Xerox, Young Presidents Organization, World Bank and Zurich Insurance.

Max's consulting, teaching, and lecturing includes work in Argentina, Australia, Austria, Barbados, Belgium, Brazil, Canada, Chile, Costa Rica, Ecuador, France, India, Ireland, Israel, Italy, Malaysia, the Netherlands, Peru, the Philippines, Puerto Rico, Singapore, South Africa, South Korea, Sweden, Switzerland, Thailand, and the UK.

Customer Reviews

4.2 out of 5 stars
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Very good, quick and easy read!
Joshua W.
In chapter 1 (on page 2!), Bazerman outlines negotiating strategy and seven methods for improving one's negotiating skills.
Robert Knox
This books provides a good starting point to improve negotiation skills.
Giuseppe Grillo

Most Helpful Customer Reviews

24 of 25 people found the following review helpful By A Customer on August 2, 1999
Format: Paperback
The review by Payne from Thunderbird appearing in this website is too harsh. Bazerman's strength as a negotiation author comes from his background in decision-making. This book does an excellent job of laying out the cognitive aspect of negotiations (far better than Raiffa's classic, for example). Admittedly, the book may be a bit simplistic to be the primary reading in a rigorous MBA course, but it is a good supplement and of great value for the executive or professional who is several years or more removed from his or her schooling.
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15 of 17 people found the following review helpful By Robert Knox on May 21, 2000
Format: Paperback Verified Purchase
Absolutely excellent! Read it 3 times, highlighted important information on nearly every page. Now I refer back to it and study it prior to any important negotiations. In chapter 1 (on page 2!), Bazerman outlines negotiating strategy and seven methods for improving one's negotiating skills. The next 7 chapters systematically address each principle in clear and concise detail. It's a must read book. (It even has some very interesting facts about home buying or selling.)
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17 of 20 people found the following review helpful By Joe Hepworth on November 6, 2002
Format: Paperback
Negotiating Rationally seemes promising but falls short. It provides food for thought on the interface between distributive and integrative bargaining and on biases that get in the way of a good solution. But as a framework for negotiation, Negotiating Rationally is inadequate. Getting to Yes is a far better structure and is easier to understand -- both for the novice and the experienced negotiator.
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2 of 2 people found the following review helpful By Nese ISIK on February 7, 2011
Format: Paperback Verified Purchase
Negotiation is central to my business, and I believe for many people as well.

After reading several books on the subject, "Negotiating Rationally" outperformed my expectations.

"Rationally" is the keyword most of us lack in negotiations and we are trapped in several humanely biases just to get the deal done. These biases include: the tendency to irrationally escalate commitment to a previously chosen strategy, the mythical fixed-pie, anchoring & adjustment, the framing of the negotiation, the winner's curse, overconfidence, etc. The book has several examples of previous negotiations, the mistakes and the wisdom to learn from all this.
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1 of 1 people found the following review helpful By Angela on May 27, 2012
Format: Paperback Verified Purchase
The authors' analysis of relevant case studies, which included several high profile business transactions, was very effective in illustrating the use or lack thereof, of key negotiation principles.
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By Clark Riley on October 11, 2013
Format: Paperback Verified Purchase
This is a very meaningful book and we find it useful Good read - and helpfulWe love this product - excellent!!!! Thank you for such fine service. We greatly appreciate it.
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Format: Kindle Edition Verified Purchase
Negotiation is my profession. I've read a lot of books and passed a lot of trainings, but this book is most useful and pragmatic I've ever read.
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If it can come with a summary of every tips discussed in this book that will be great! Overall, it is a useful book for those who are not so familiar with structural negotiation.
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