The Kindle Fire is my third Kindle; I have a K1 and a K3 (now a Kindle Keyboard, I suppose). The K1 came with a case, and I bought the lighted leather case to go with the K3. It's important to have a great case to go with an amazing device.
I bought this sleeve for my Kindle Fire, after looking around a bit at different options. I originally wanted to find a case that would allow me to prop the Fire up and watch videos, similar to many popular iPad cases. At this point, the products offered aren't well reviewed, so I'm content to wait until a good one is out there.
In the meantime, I definitely wanted to protect my Fire from Things that Go Bump in the Purse, so I bought this handy-dandy little sleeve. I didn't expect much, and I actually got more than I expected. The Fire fits snugly inside the sleeve, as several other reviewers have noted. There is enough padding that I feel comfortable that the device is well-protected in my purse -- but not so much that it adds a lot of bulk, which is great. And the inside of the sleeve is a super-soft, almost furry bright pink cloth that both protects and wipes fingerprints from the Fire as I put it in and take it out of the sleeve.
Will this be my always-and-forever Kindle Fire cover? I seriously doubt it. But for now, it's doing exactly what I hoped it would do, and more, and at a reasonable price. I'm pleased with my purchase.