Nespresso - The Ultimate Coffee Experience
Nespresso began more than 25 years ago with a simple but revolutionary idea, to create the perfect cup of Espresso coffee with exquisite crema, tantalising aroma and full bodied taste - just like skilled baristas.
As the worldwide pioneer, Nespresso redefined the way coffee lovers around the world enjoy their espresso coffee through a unique combination of premium quality Grand Cru coffees, stylish coffee machines, and exceptional customer service.
The company's story, however, is not just about one remarkable idea. Above all, it is the continuous quest for innovation and pursuit of excellence that drives Nespresso.
The History of Nespresso
It was not until 1986, after many patents had been filed, that the Nespresso system, which aimed to control every aspect of the preparation of a perfect espresso, came into existence. Working closely with scientists and technologists, and backed by a constantly growing expertise in coffee, Nespresso invented the new concept of ready-to-use coffee capsules. At last, the experience of perfect coffee tasting could begin. Today Nestlé Nespresso SA is a strategic Nestlé business unit, providing research and development, raw material sourcing, and the production and marketing of coffees. Currently there are four different machine lines offering high technology with sophisticated design, and, at the end of 2005, over 2.24 million members of the Nespresso Club. (The Nespresso Club offers customer a range of exclusive services, including the simplest possible way for them to obtain a supply of coffee capsules.) Nespresso has had such success because it is not just about coffee, it provides another dimension in the world of coffees, a genuine experience that combines perfection and pleasure, simplicity and aestheticism. Nespresso delivers the coffee experience to perfection. As a company, Nespresso feels entitled to say this because the Nespresso system features individual capsules containing the very best types of coffee, innovative machines featuring an exclusive extraction technique specifically created for these capsules, and a club offering a complete range of services.