Net Attitude and over one million other books are available for Amazon Kindle. Learn more
Buy Used
$4.00
FREE Shipping on orders over $35.
Used: Very Good | Details
Condition: Used: Very Good
Comment: While this book has been loved by someone else, they left it in great condition. Hurry and buy it before someone else does and take advantage of our FREE Super Saver Shipping!!! (there is a chance this book could contain a gift inscription)
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Net Attitude: What It Is, How To Get It, And Why Your Company Can't Survive Without It Hardcover – October 16, 2001


See all 5 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$0.79 $0.01
NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 240 pages
  • Publisher: Basic Books; 1st edition (October 16, 2001)
  • Language: English
  • ISBN-10: 0738205133
  • ISBN-13: 978-0738205137
  • Product Dimensions: 9.2 x 6.3 x 0.9 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #2,647,075 in Books (See Top 100 in Books)

Editorial Reviews

Amazon.com Review

For any e-business strategy to succeed these days, says John Patrick, those behind it must take an informed and confident stance on the Internet and all it can accomplish. Such an attitude is probably more important now, in fact, than it was at the opening of the online revolution. And Patrick ought to know: as vice president of Internet Technology at IBM and a founding member of the World Wide Web Consortium at MIT, he's been involved in the cyberworld throughout its brief but heady existence. Net Attitude lays out his vision for the future of the medium, and offers suggestions for preparing "your organization and the people who are part of it, as well as all its systems and processes, to take advantage of everything the Internet has to offer." He attributes those vast possibilities to the emergence of seven characteristics (Fast, Always On, Everywhere, Natural, Intelligent, Easy, and Trusted), elaborates on them individually, and ties them to developments ranging from high-quality video transmission to vending-machine purchases initiated by cell phone. Some may find Patrick's unabashed optimism a bit much for even an avowed proselytizer, but maybe that's part of what net attitude is all about. --Howard Rothman

From Library Journal

IBM's vice president of Internet technology, Patrick adds to the proliferation of Internet books but offers a different spin. His is about "attitude." Net attitude is abstract and hard to describe, but, according to Patrick, you will know it when you see it. If people in middle management in large organizations tend not to have it, the fault lies not with the individuals but with the organization's bureaucracy, which has not readily accepted this new mindset. Having a net attitude in business is about preparing your organization, as well as its systems and processes, to take advantage of everything the Internet has to offer. Patrick's optimism is evident throughout, despite the failures of dot-coms during 2000, which he attributes to businesses not being able to segment their markets. Patrick's breezy style makes his recommendations and ideas sound simple perhaps too simple. The title may appeal to the curious and small business owners who have not yet embraced Internet technology, but this is not a necessary purchase. Bellinda Wise, Nassau Community Coll. Lib., Garden City, NY
Copyright 2001 Reed Business Information, Inc.

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.4 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By David P Merrill on November 28, 2001
Format: Hardcover
Big thumbs up!!! Great read from one of the most respected leaders in the technology/IT business. John's tone and approach make the book understandable to those without technology backgrounds and very enjoyable to read at the same time. So very many of the things John highlights in this book as experiences for him still ring true for all of us. If you own or participate in leading a business, you really owe it to yourself to add this perspective. It could be an eye-opening experience.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By John W Sharp on August 4, 2002
Format: Hardcover
John Patrick's book makes significant points about the rising expectations of consumers and the sometimes slow response of business to meet those Internet expectations. He provides a good review of current and upcoming Internet technology. Although much of this review may not be original, he exploits this review to push ahead companies' internal expectations. He harps on, and rightly so, on websites which lack integration of data and still offer "print and fax this form" customer service. If there is a weakness in his argument, it is a more complete discussion of the backend databases and infrastructures required to make the "fast, always on, everywhere, easy, Next Generation Internet" possible.
Patrick could have spent more time on technologies such as web services which industry has been slow to adopt. However, the technical details are more appropriate for other volumes. The strength of this book is its clear explanations of how Internet technologies are now available to meet the business strategies of pervasive, trusted, natural Internet. The book adequately addresses trust and secure technologies, yet the implementation of these technologies takes time. Once businesses and consumers are ready to accept and trust the technology and the people behind the technology, much of the Net Attitude can move forward.
One final limitation of the book: many of the examples are from the airline and financial services sector. More could have been said about healthcare, non-profit and government services, which need this attitude as much.
Overall, the book provides a current view which companies and consumers need to get. Whether the term "Next Generation Internet" will catch on remains to be seen but certainly the concepts need adoption now.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By James D. Dvorak on June 16, 2002
Format: Hardcover
This is perhaps the best book I have read in a long time. Many tech-heads like myself will read it and say, "That is already happening. Why would anybody say this book is good?" Well, I have two things to say to answer that question. First is gimme a break. The book was published in 2001 and, obviously, there have been advancements in technology and some of the things Patrick mentions are already in place or are being put in place. That said, people should still read the book because a lot of what he writes about concerning the NGi (Next Generation Internet) is still not fulfilled yet.
Secondly, and more importantly, is that people should read the book for what it is really about: Net Attitude. One of the most important parts of net attitude Patrick presents is the concept of "outside-in thinking." Those of us in technology--whether we are code crunchers or CTO's--should be thinking about our customers and clients and what sorts of things they would want to be able to do over the Internet from our web sites. Read the book for more details. I am sure you will not be disappointed.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover
Net Attitude is a very well written and essential publication discussing the Internet yesterday, today and tomorrow. This book is written by one of the preeminent figures shaping the Internet today, John Patrick. Reading it seemed like déjà vu to me as I realized that I have heard and seen the ideas in this book first hand many times from my experience working with Mr. Patrick in IBM. Mr. Patrick very successfully reshaped IBM's Internet business by changing its culture and this book explains the necessity to change the attitude/culture of employees in an organization to effectively create and maintain a successful Internet equipped business. Mr. Patrick has a large influence in the NGi (next generation Internet) project as he promises the "connected" future to be Fast, Always on, Everywhere, Natural, Intelligent, Easy and Trusted. These qualities will truly reshape business processes and societal tendencies in the very near future. This is a must read for anyone involved in modern business.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again