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Net Benefit : Guaranteed Electronic Markets : The Ultimate Potential of Online Trade Hardcover – July 2, 1999

ISBN-13: 978-0312222918 ISBN-10: 0312222912 Edition: First Edition

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Product Details

  • Hardcover: 256 pages
  • Publisher: Palgrave Macmillan; First Edition edition (July 2, 1999)
  • Language: English
  • ISBN-10: 0312222912
  • ISBN-13: 978-0312222918
  • Product Dimensions: 9.5 x 6.5 x 0.9 inches
  • Shipping Weight: 1.7 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #5,726,671 in Books (See Top 100 in Books)

Editorial Reviews


"Rowan outlines a very persuasive business model and I commend it to anyone interested in creating a viable electronic infrastructure for the 21st century." --Victor Keegan, Guardian

About the Author

Wingham Rowan is the producer and host of cyber.café, British television's long-running series covering stories from the Internet.

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Most Helpful Customer Reviews

Format: Hardcover
Sellers and buyers on the Internet today have rarely ventured beyond the boundaries of print and broadcast metaphors in the Internet medium. While Internet uptake is dramatic, the business revolution has hardly begun. The real power of this new medium lies in its ability to allow the buyer and the seller to connect, communicate and negotiate in a faster, more efficient way. The dramatic rise and fall of "dot-com" companies was very much rooted in over extending the wrong metaphor, and that misconception largely continues.
In Net Benefits, Wingham Rowan has dared to think beyond the traditional broadcast metaphor and consider how marketplaces that exploit this new medium might operate. In their most highly developed state electronic marketplaces would act like the automated exchange behind international currency trading, or the automated exchange recently introduced to the Pacific Stock Exchange. These systems efficiently and impartially match buyers and sellers, and price becomes a function of current supply and demand. The revolution comes in their potential to replace the current marketing techniques designed to exploit the fragmented and inefficient matching of buyers and sellers inherent in paper and broadcast media.
This book forces us to question the attention paid to the recent dot-com model, the new Internet superstores, portals and the struggle for megamarkets. It suggests that perhaps these are just comfortable diversions along the way to the real revolution. Just as the Industrial Revolution grew out of the cottage industries so the new Interactive Revolution will grow from the seeds of atomized capitalism. The use of the web by small and local businesses for local and regional commerce will quietly undercut the current order of mega-merchants.
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By A Customer on August 18, 1999
Format: Hardcover
This is one hell of a vision. I read Small is Beautiful which was a great idea but not really workable in advanced countries. This guy seems to have worked out how to make "atomised capitalism" more efficient than what we think is going to happen with e-commerce. I can't stop thinking about it.
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