Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and What it Means for Consumers [Paperback]

David Jennings (Author)

Book Description

Publication Date: October 1, 2007

Discovery is the big challenge in today's world of blogs, social networks, and infinite digital shelf space. Consumers are turning the tables on traditional media. They can't be herded toward the Next Big Thing, but they'll happily pay attention if they hear some buzz about something new and exciting. Essentially, anything goes in this new world of discovery that has taken on a rock 'n' roll ethos that defies tradition and resists definition. Net, Blogs and Rock 'n' Roll: Digital Discovery, How it Works and What It Means for Consumers, Creators and Culture dissects this new generation of discovery-oriented consumers and is for anyone who is interested in expanding audiences through the channels that cater to our always-connected culture. David Jennings explains how creators can support discoveries by maximizing the way buzz develops among fan communities, social networks, and popular blogs. He outlines the three major strands of digital discovery and explains just how the history, culture, and technology of media are influenced by personalization and portable electronic devices.

Editorial Reviews

Review

"This book is invaluable to anyone interested in the science of digital discovery and particularly so to anyone needing to harness that for any business application. Even those not too interested in the science of it will gain a lot from getting an in-depth insight into a media revolution." -- Brand Strategy, Nov., 2007

"Web and software developers, music industry types, students, and fans who want to understand the big picture of how blogs, personalized radio, and other online music discovery methods are changing the music scene might want to check out Net, Blogs, and Rock 'n Roll, by David Jennings.... Jennings is spot on when discussing how people discover music today, and in recognizing that it has become impossible for tastemaking to revert to monopoly held by the few.... It's a comprehensive and enjoyable read." -- Wired.com, Nov. 1, 2007

From the Publisher

"David Jennings is the Christopher Columbus of digital discovery, and his pioneering book is an extremely helpful map of the complex new world of online music. Equally relevant for consumers and artists, this is the first book that gets beyond the rhetoric and professionally charts the cartography of the digital revolution."
--Andrew Keen, founder of Audiocafe.com and author of The Cult of the Amateur

See all Editorial Reviews

Product Details

• Paperback: 258 pages
• Publisher: Nicholas Brealey Publishing (October 1, 2007)
• Language: English
• ISBN-10: 1857883985
• ISBN-13: 978-1857883985
• Product Dimensions: 6 x 0.8 x 9.1 inches
• Shipping Weight: 14.1 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #2,574,768 in Books (See Top 100 in Books)