From the Inside Flap
If someone set out to design an Internet exclusively for the benefit of entrepreneurs, it probably wouldn?t differ much from the one we already have. Over the past seven years, countless Internet entrepreneurs have seized a wealth of opportunity unprecedented in the history of business and accumulated millions, even billions of dollars virtually overnight. This book introduces you to ten extraordinary individuals who stand at the peak of this rising mountain of success. It reveals where, when, and how these Net entrepreneurs have taken traditional entrepreneurship to new heights.
You will meet the nimble minds behind such phenomenally successful Net enterprises as priceline.com, E*trade, and VerticalNet as they describe in their own words how they took the classic formula for starting a business and kicked it into overdrive on the Internet. They tell you how they identified specific consumer needs and developed innovative ways to meet them over the Net, guiding users through the avalanche of data to exactly what they want. In short, they?ll show you what it takes to be an entrepreneur who makes changes in a changing world.
Jay Walker reveals how he rose from teenage "black marketer," underselling the candy store at his summer camp, to multibillionaire founder of priceline.com, the online phenomenon with the slogan "Name Your Own Price." Christy Jones of pcOrder explains why she gave up millions of dollars in Trilogy stock to pursue an unproven idea. And Russ Horowitz shows how his "If you can?t build it, buy it" philosophy enabled Go2Net to explode onto the Internet as a "prefab" powerhouse.
The stories of these and other winners of Ernst & Young?s Entrepreneur of the Year? Award are informative, entertaining, and much more. They will inspire you to pursue your own dreams and dedicate yourself to a goal that may at first seem impossible. And the insights, strategies, and tactics these ultra-entrepreneurs reveal will help guide your own efforts and give you the know-how and confidence you need to succeed as a Net entrepreneur.
From the Back Cover
Featuring Winners of Ernst & Young's Entrepreneur Of The Year(r) Awards
In their own words . . .
Jay S. Walker-priceline.com
Mike McNulty and Mike Hagan-VerticalNet
Christina Jones-pcOrder
William Porter and Christos Cotsakos-E*Trade
Gregory K. Jones-uBid
Russell Horowitz-Go2Net
Ken Pasternak-Knight/Trimark
William Schrader-PSINet
Pierre Omidyar-eBay
Mark Cuban and Todd Wagner-broadcast.
