Building relationships with customers has been a buzz phrase in many business circles for years. Now John Hagel and Arthur Armstrong declare that's not enough. They make a strong case that business success in the very near future will depend on using the Internet to build not just relationships, but communities. The payoff, they maintain, will be phenomenal customer loyalty and high profits. But, they warn, this race will definitely go to the swift. Here's a cyberspace book that could make your business future. Not everyone agrees with Hagel and Armstrong, but with stakes so high they deserves a serious reading.
According to Hagel and Armstrong, both with the multimedia firm McKindey & Company, virtual communities are the marketplaces of the future. Representing more than a physical place on the Internet, they are an evolution in business dynamics. By providing a common forum on the Internet for consumers to share information, the authors argue, vendors are seeking access to these valuable market enclaves, hence creating a power shift from the vendor to the customer. The authors clearly demonstrate their professional experience and business acumen regarding this new market forum. Their book is a manifesto for a generation of entrepreneurs hoping to learn about the future of the online economy. Recommended for those seriously interested in the direction of business markets.?Dennis Krieb, St. Charles Cty. Community Coll. Lib., St. Peters, Mo.
Copyright 1997 Reed Business Information, Inc.
I always select a book in good conditions or better and this one met my expectations. Thank you I am very happy with my purchase.Published 18 months ago by Joan Crane
Originally published in 1997, anyone fortuitous enough to follow the advice of the authors is most likely a major player in the "virtual community" space right now. Read morePublished on January 5, 2008 by Joe Waynick
Both authors are from the esteemed McKinsey & Company. Even though released in 1997, this book has pretty much mapped out where we are now, and possibly to where the web will... Read morePublished on June 19, 2006 by Roger Peter Marec
Notwithstanding the many new books on on-line communities, I still keep this book on my bookshelf as a useful reminder of the conceptual framework around which many new businesses... Read morePublished on July 31, 2003 by Govindan Nair
Excellent ideas on Internet marketing and business strategies but did not need to write a book, ten pages would have been enough. Read morePublished on October 16, 2000
This is a great book for anyone who plans to go into business in the Internet, or works at a high-tech company. Read morePublished on May 19, 2000 by Edu
I can't believe that HBS would publish the likes of this druck! Both Net Gain and Hagel's previous books were full of holes and based on ridiculous assumptions. Read morePublished on May 5, 2000
This is a very serious handbook for how to create communities of interest, provide value that keeps the members there, and establish a foundation for growing exponentially from day... Read morePublished on April 7, 2000 by Robert David STEELE Vivas
Hagel et al would have better served their audience by getting out into the online world and seeing how it actually operates. Read morePublished on April 3, 2000