The real opportunity of E-business is the ability to bind businesses together. "Net Markets" bypasses the glitz and talks to a business executive's bottom-line concerns, addressing the direct implications of business-to-business E-marketplaces on individual businesses, from consulting, audit, and security to taxation, financing, and more. "Net Markets" discusses not only what business models are but also how these concepts apply in functional areas of E-business. Uniquely designed to view B2B commerce with a business-not technology-bias, this indispensable guide contains information including: which Net Market business models will work most effectively in particular industries? The seven key B2B trends every business must consider; why current B2B and B2C E-business approaches won't last-and what will take their places.
Book Description
Editorial Reviews
About the Author
Tom Dagenais, C.A., C.M.C., Partner, (Canada) is the National Service Line leader for Information Systems Consulting with Deloitte & Touche. Dagenais is the author of The Complete Micro Consulting Practice Guide and has written extensively on a variety of business technology topics.David Gautschi (Canada) is a director with Deloitte & Touche and leads the eCenter practice in Seattle. He was formerly the Kirby Cramer Professor of Marketing and International Business at the University of Washington and managing partner of Janus Enterprise International LLC.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Best book on network based markets,
By Daniel Herb "Daniel Herb" (Seattle, WA) - See all my reviews
This review is from: Net Markets: Driving Success in the B2B Networked Economy (Hardcover)
I came across this book because I was searching for relevant expertise to help me with real-world decisions. I have helped launched B2B and B2C products for networked-based businesses including amazon, realnetworks, and t-mobile. I've also consulted on network-based business models and products to make go/no go investment decisions.
From the perspective of an investor, a busines unit owner, or a product manager this is the best book there is for understanding and succeeding in network-based markets. This book is a fantastic resource.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Standing the test of time,
By amir hartman (los gatos, ca United States) - See all my reviews
This review is from: Net Markets: Driving Success in the B2B Networked Economy (Hardcover)
Having seen and read all too many Internet business books over the past few years, Net Markets is a standout. The authors do a great job of articulating a roadmap for the business leader that is not only rigourous and well thought out, but more important, is practical.Industrial markets have changed significantly, and this is a great expose on what that blueprint for change is going to look like moving forward. Very highly recommended.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
On the Frontiers of Net Marketing,
By jonathan story (fontainebleau, seine et marne France) - See all my reviews
This review is from: Net Markets: Driving Success in the B2B Networked Economy (Hardcover)
~Despite the dot.com bust, and the topping of the Clinton boom in 2001, the revolutionary transformation of global markets gathers pace. This is particularly the case for B2B markets. Dagenais and Gautschi have built up a wealth of practical managerial experience and advise, and distilled it in a readable format formanagers. This is an invaluable reference for anyone seeking to keep up with the impact of the net on marketing. A most important read. Jonathan Story The Shell Fellow in~~ Economic Transformation Professor of International Political Economy INSEAD Boulevard de Constance 77300 Fontainebleau, France~
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