Customer Reviews

Net Markets: Driving Success in the B2B Networked Economy

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I came across this book because I was searching for relevant expertise to help me with real-world decisions. I have helped launched B2B and B2C products for networked-based businesses including amazon, realnetworks, and t-mobile. I've also consulted on network-based business models and products to make go/no go investment decisions.

From the perspective of an investor, a busines unit owner, or a product manager this is the best book there is for understanding and succeeding in network-based markets. This book is a fantastic resource.

Having seen and read all too many Internet business books over the past few years, Net Markets is a standout. The authors do a great job of articulating a roadmap for the business leader that is not only rigourous and well thought out, but more important, is practical.

Industrial markets have changed significantly, and this is a great expose on what that blueprint for change is going to look like moving forward. Very highly recommended.

~Despite the dot.com bust, and the topping of the Clinton boom in 2001, the revolutionary transformation of global markets gathers pace. This is particularly the case for B2B markets. Dagenais and Gautschi have built up a wealth of practical managerial experience and advise, and distilled it in a readable format for
managers. This is an invaluable reference for anyone seeking to
keep up with the impact of the net on marketing. A most important read.
Jonathan Story
The Shell Fellow in~~ Economic Transformation
Professor of International Political Economy
INSEAD
Boulevard de Constance
77300 Fontainebleau, France~

Dagenais and Gautschi have blended analytical rigor with straightforward pratical advice for the busy executive. Net Markets puts an enormous topic into perspective--it is easy to read, interesting, and very applied. I especially appreciated the CEO playbook at the conclusion of each chapter. Highly recommended.