Net Privacy: A Guide to Developing & Implementing an Ironclad ebusiness Privacy Plan [Hardcover]

Michael Erbschloe (Author), John R. Vacca (Author)

Book Description

Publication Date: March 26, 2001

Privacy on the Internet is one of the most critical topics of the e-commerce age. Many companies store information about their customers and then sell this information on. This could be construed as crossing the privacy line. This book covers the key areas of setting up a privacy plan. It looks at the viewpoint of the customer, business-to-busienss privacy issues, the role of national and state governments, the role of international organizations, developing an enterprise approach to privacy planning, the technology behind successful privacy plans, and how to measure your companies accomplishments.

Editorial Reviews

From the Back Cover

The First Step-by-Step Guide for Ensuring Corporate Privacy­­In Today's Wide-Open eBusiness Environment

Privacy­­more specifically the protection of privacy­­is one of today's hot-button business issues. Whether safeguarding the personal information of their customers, or keeping e-intruders from accessing vital company information, organizations have begun to realize the necessity of an effective, organization-wide privacy plan.

Net Privacy shows you how to design and implement a corporate privacy program that safeguards valuable customer and company data while protecting your ability to use that data to compete successfully. Encompassing both the business and technology sides of the privacy issue, this timely book covers:

• Strategies to mine and utilize customer data without compromising the relationship
• Problems and solutions behind business-to-business privacy issues
• Explanations of the technology behind effective privacy plans

In today's cost-conscious business environment, information is gold. Let Net Privacy­­written by two of today's most influential computer security thought leaders­­provide you with innovative solutions to address corporate data privacy concerns, and give you hands-on guidelines to establish a strong, comprehensive information protection program­­at every level of your organization.

"Organizations need to develop privacy policies that maximize the benefit of reusing information in as many ways as possible while minimizing the risks associated with potential privacy violations."

­­From the Introduction

Names, addresses, and purchase patterns of customers are legal tender, as valuable to marketers as they are to competitors. At the same time, these and other indispensable internal information are often protected behind paper-thin corporate firewalls­­barriers that stand little chance against sophisticated computer hackers looking to compromise systems and steal information.

Net Privacy shows executives, consultants, technology designers, and other decision makers how to protect information privacy in today's competitive business arena. This important book provides:

• Checklists and procedures for evaluating privacy needs
• Practical procedural steps for establishing a privacy task force
• Guidelines for combining various technologies­­from information and storage systems to data centers and Intranets­­to provide maximum protection
• A proven process for formulating privacy policies and procedures
• Examples for implementing and testing privacy procedures
• Strategies to continuously monitor and modify privacy protection in the future
• A governance framework adaptable for virtually any organization

With over 90 percent of Internet users still uncomfortable sending personal information across the Web, and savvy computer hackers regularly making headlines with high profile forays into sensitive customer and corporate records, corporate privacy is an issue that won't go away. Let Net Privacy show you how to conduct an audit to determine your organization's privacy requirements, develop policies and guidelines to ensure a successful privacy plan, then implement and monitor that plan­­ensuring privacy today, tomorrow, and well into the 21st century

About the Author

Michael Erbschloc is an information technology consultant, author, and educator. He has authored over 2,200 articles and dozens of reports that have guided technology decisions in the largest organization in the world. He has taught and developed curriculum at several universities including The University of Denver. Michael is currently the Vice President of Research for Computer Economics in Carlsbad, California, and internationally known technology think tank. He is also on the advisory board of the Comdex conference. Michael's research work and comments have appeared in Fortune, The Wall Street Journal, U.S. News & World Report, Investor's Business Daily, The Washington Post, USA Today, The Minneapolis Tribune, The Houston Post, San Jose Mercury News, San Diego Union-Tribune, The Miami Herald, Computer World, Information Week, PC Week, Software Magazine and dozens of other publications. He has been an active speaker at technology related conferences in North America and Europe and consultant to the U.S. Department of Defense, General Dynamics, Digital Equipment Corporation, Computer Sciences Corporation, EDS, IBM, and MCI. Hometown: Carlsbad, California John Vacca is an information technology consultant and internationally known author of over 25 books and more than 330 articles on Internet security, programming, systems development, rapid application development, multimedia and the Internet. John served as a configuration management specialist and the computer security official for Nasa's space station program (Freedom) and the International Space Station Program, from 1988 until his early retirement from Nasa in 1995.

Product Details

• Hardcover: 318 pages
• Publisher: McGraw-Hill Companies; 1st edition (March 26, 2001)
• Language: English
• ISBN-10: 0071370056
• ISBN-13: 978-0071370059
• Product Dimensions: 8.8 x 6.3 x 1.3 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 4.9 out of 5 stars  See all reviews (18 customer reviews)
• Amazon Best Sellers Rank: #3,487,890 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars A great guide for privacy management, April 5, 2001

By A Customer

This review is from: Net Privacy: A Guide to Developing & Implementing an Ironclad ebusiness Privacy Plan (Hardcover)

This book helped get our privacy planning efforts moving. We bought several copies and used them throughout the company to get people off dead center and moving ahead on privacy planning.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Net Privacy, May 6, 2001

By 

Eliz - See all my reviews

This review is from: Net Privacy: A Guide to Developing & Implementing an Ironclad ebusiness Privacy Plan (Hardcover)

Michael Erbschloe and John Vacca A Guide to Developing & Implementing an Ironclad ebusiness Privacy Plan McGraw-Hill 2001

This book is an essential reading for any company looking to ensure corporate privacy online. The authors, Erbschloe and Vacca, do an excellent job of providing a step-by-step guide to safeguarding customers' personal information and company secrets through the development of an enterprise privacy plan.

Erbschloe and Vacca, two of today's security thought leaders distinguish between privacy and security and the importance of understanding the differences at all levels of the organization.

Chapters two and three discuss privacy issues and sight specific cases that have occurred over the years. The chapters go on to point out how technology continues to change but the protection laws governing technology use are vague and difficult to interpret. The authors recommend seeking "on going legal counsel" for your business as the use of ebusiness continues to grow with an estimated 165 million users of the Internet in the U.S. in 2003.

Chapters 4 through 8 break down the steps necessary for developing and implementing enterprise privacy plan and incorporated these steps into four major phases.

Phase One: Organizing and research Phase Two: Conducting privacy -needs audit Phase Three: Developing polices and plans Phase Four: Implementing the plan

The authors do point out that the major challenge to any organization trying to implement an enterprise privacy plan is --working through the process of consensus building among departments and managers in the enterprise.

Moving on to the rest of the book, the chapters deal with managing, protecting, and measuring the success of your enterprise privacy plan. Checklists throughout these chapters list key areas and specific tasks that should not be overlooked. Long-term management challenges fall into modifying and evolving the enterprise privacy plan as privacy laws and policies change and as information technology solutions evolve.

All told, I think the book provides a great set of clear guidelines for ensuring a successful privacy plan; it's implementation and monitoring. Get your privacy planning efforts moving ahead by following this step-by-step format.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Well Written Technical Reference, June 19, 2001

By 

Sam Nusinow (USA) - See all my reviews

This review is from: Net Privacy: A Guide to Developing & Implementing an Ironclad ebusiness Privacy Plan (Hardcover)

"Net Privacy" by Michael Erbschloe and John Vacca provides an excellent reference for understanding the privacy issues associated with Internet use. The book provides a comprehensive description on how sensitive corporate data is handled to in order protect consumer privacy and corporate liability. The book contains informative tips and techniques for securing privileged information from a business standpoint, and provides an understanding to the Internet user and e-business customer of the security precautions implemented today in the ever-changing e-business marketplace. The book goes on to provide a framework for the development and implementation of a corporate privacy plan. For an IT professional this process can be extremely useful in determining if you have each of the critical areas covered in order to protect corporate interests in an e-business environment. The book also provides great recommendations for corporate privacy protection in terms of mobile computing and Virtual Private Networking (VPN) environments.