For courses in Electronic Commerce, Website Management, and Marketing on the Internet. With the dot-com revolution, an entire new breed of book-the technology/commerce title emerges as the pioneer's guide. Discounting the initial-sales spike for this title, demand for Net Results has been growing, particularly over the last 14 months (coinciding with the increased attention paid to e-commerce). Net Results has received superlative reviews (see the book's Amazon webpage reviews as an example); the consistent theme in the comments is that the book is comprehensive; full of real-world advice; written by authorities of exceptional qualification; and has advice that is not easily outdated, reflecting an impressive understanding of and vision for web marketing issues of the near future. Simply: Net Results is a proven winner. This book is a walking tour of what to do and what to avoid, hosted not by a professional writer (as many competitive titles are), but by experts who rely on their own advice for continued success in their own dot-com businesses.
Leland Harden is an online veteran who began working in the industry in 1985. He currently serves as Vice President of Global Marketing for Usee, Inc., a leading VOIP technology and services firm. Previously, he was Vice President of Institutional Advancement at Hardin Simmons University in Abilene, Texas, where he was a leader in introducing cutting edge marketing techniques to the world of higher education. He has written numerous articles for leading industry trade publications, has been featured regularly on national and international television and radio, and speaks frequently on issues and techniques surrounding web marketing. An internationally recognized authority on online marketing, he was a founder of Cybernautics and later senior partner in USWeb's Audience Development practice. He was a founder and executive vice president of strategy and business development of GiftCertificates.com, a private company that achieved more than $130,000,000 in annual revenue. Mr. Harden holds a Bachelor's degree in Business Administration from Hardin-Simmons University.
Leland boasts extensive networks on Facebook and LinkedIn - social and business networking sites that define much of the revolution in marketing in the new Internet age - and others, is an active speaker at industry functions, guest writer for marketing publications, podcaster and blogger. The author touches tens of thousands of consumers annually with various activities.
