Customer Reviews

Net Results.2: Critical Case Studies for Web Marketing (v. 2)

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NetResults.2 is an overview of what is necessary to market a web site. Nine chapters explain things from Investment Goals to Public Relations. Each chapter has pictorial examples of the explanation and a Resource section at the end of each chapter. The book is printed in an easy-to-read font, large enough to make reading a breeze.

The Content section contains seven pages, an appendix of Internet Resources is nine-pages and the index section is seventeen pages long making it user-friendly. On each cover is an extra "turn over" so you can "bookmark" where you stopped reading and as an added incentive, the book cover is plastisized so you can read and drink your coffee without fear of spillage!

325 page Net Results.2 Best Practices for Web Marketing is not for the faint of heart. However, if you're serious about Web marketing and want more than a curious overview, Net Results.2 Best Practices for Web Marketing can help. What I immediately liked about Net Results.2 Best Practices for Web Marketing was that it was chock full of caset studies and examples, showing you how successful onilne brands are "Web Marketing" In Part II an "audience development", Net Results.2 Best Practices for Web Marketing explains how Alkami BioSystems did its marketing. "A trimly-designed home page puts the product pitch up front, and offers a free dow-load of one set of tools". 1) They found out what kind of information their audience wanted and built the Web site around that 2) They purchased an email list from a bioscience Web site and tested various email campaigns - and learned that the day of the week when email was sent out matters. There's more tips from Alkami BioSystems' experiences, and more case studies from other successes. Chapter 8 of Net Results.2 Best Practices for Web Marketing is entitled, "Word of Web: Email, Permission, and Viral Marketing" - this chapter alone gives you some good tips and tricks to low cost Web marketing. I'm not here to give you a summary of Net Results.2 Best Practices for Web Marketing but to tell you that this is a book you'll want to use with a hi-lighter and note book and refer to over and over again. It's even got a whole chapter on media relations - editorial calendars, how to find contact addresses and etc.

Bought this to read over the weekend. Was a very good read, but what I found amazing is at least 1/3 off the web resources they list are either dead links or offer a totally different services than what was discussed in the book. Great for basics, great ideas - but they really need to update the book (which I would buy)

As Vice President of Marketing for a large regional company with national ties, I'm responsible for a $9+ Million advertising and marketing budget. With this responsibility, I used the first edition as my beginning foundation for starting web-based lead generation. With all of the changes within the industry and ever increasing user base as well as competition, I found the second edition to provide a comprehensive "jump start" that continues to allow me to stay ahead of the competition. Easy to read with complete case histories and examples that can be translated into most industries. For those who are new to the Internet or intermediate/advanced users, you should be assured by Mr. Harden's bi-line. He was an Internet leader in the mid-80s -- years before the rest of us knew the word. This book will let web-users of all levels get an "A+" in your companies' report card.

As the publisher of Web Digest for Marketers and the author of my own best-selling Internet book, I can tell you that there are a lot of poseurs out there, peddling themselves as Internet gurus. Rick Bruner is not one of them. He's an authentic Internet Marketing veteran from whom we have much to learn. I'm certain you will learn much from the second edition of his book. Sincerely, Larry Chase, publisher, Web Digest for Marketers....

One of the hardest things about being successful on the Internet is keeping up with the pace at which the playing field keeps changing. I found this book to be extremely well-written, and more importantly, presents information in a way that's not dated by the time you've read it. It's good, simple, common-sense advice for what works. Loved the case studies. It's an invaluable resource for entrepreneurs who can benefit from others' experiences.

There are many titles that deal with the topic of web marketing. Net Results.2 stands head and shoulders above the rest. It addresses the complexities faced by both novice and experienced marketers and provides solid, understandable advice for achieving success at either level. Great case studies help pull the advice into context and give the reader insight into tried and true methodologies that really work. The real beauty of this book, however, is that it provides AFFORDABLE advice for how to garner online success and build traffic. I believe that many of the now failed dot.com startups would still be around today had they heeded the advice available in Net Results.2.

As a person whose worked in the dot.com world, I immediately recognized the validity of much of what Bruner says in his revised book. With the tech rules changing every nanosecond or so, this book provides entirely current advice on what works and what doesn't.

Having read the first Net Results book, and now the second, it is a must for those of you (yes, YOU) who are either online or are looking to be there. Leland Harden and his co-authors do an excellent job of precisely outlining the "end of the tunnel", then carefully placing and then turning on the "light" for you to see.

Do you think you know what you're doing? Buy this book anyway. As an Internet executive, this was part of my reading collection the day it came out.

This book is well written and contains a lot of great content about Internet marketing. It was written by three CEO's whom have made their own success. I would say that its focus is more from the serious business perspective than for the armature home business newbie looking for some "how to?". But still this book was definitely worth my time. It was easily worth my 12 dollars! This book has many references which will really help out and all the theory is backed by statistics making all the data very convincing. I am sure that if any of those dot com's had this data, there would be more of them still around :)