Net Success: 24 Leaders in Web Commerce Show You How to Put the Internet to Work for Your Business [Hardcover]

Christina Haylock (Author), Len Muscarella (Author)

Book Description

Publication Date: May 1999

Net Success reveals what really works-and what doesn't-on the Web. Twenty-four of the most successful leaders in Internet commerce offer the inside story on:

Important social trends that will drive the phenomenal growth of Internet commerce-and how to take advantage of them
How key players in online commerce have been so successful
Business models that work for online enterprises ranging from financial services to publishing to the travel industry
New ideas in online advertising, direct marketing, and public relations.
How to use the Web to maximize efficiency and communication inside your company.

Net Success shares the wisdom and experience of some of the most successful Internet pioneers-the experts who made the Web work for business despite intense competition, volatile markets, and constantly changing technology.

Editorial Reviews

Review

" A great new contribution to the world of electronic commerce, with practical insights as well as strategic perspectives on doing business on the Internet. A great handbook for e-commerce." -- Catherine A. Allen, CEO, Banking Industry Technology Secretariat

"An excellent primer for those attempting to do a business on the Internet. The first book to look at all of the vectors that determine 'net success'." -- Lisa S-C Simpson, President, Sony Online Entertainment

"An intensive and comprehensive look at the Internet community and commerce, and required reading for leaders in this area." -- Mary Furlong, Founder and CEO, Third Age Media & Founder, Senior Net

"Explores the breadth of influence the Internet brings to consumer and business-to-business industries and provides real-world examples of how 21st Century business leaders will approach a wired marketplace." -- Gene Quinn, Senior Vice President, Online and Interactive, MTV Networks

"These authors know history, understand success and share real 'know how' from hands-on perspective. Net Success captures the work of those who knew better, persevered, and brought about the online revolution -- Jeff B. Richards, Executive Director, Internet Alliance

About the Author

Christina Ford Haylock and Len Muscarella are veterans of Internet business development and marketing. Haylock is former VP of Electronic Commerce at Citibank, and is now a principal in Ford Communications, an Internet consulting firm. Muscarella worked on the CBS-IBM-Sears co-venture which developed Prodigy. He is now Managing Director of Interactive Media Associates, a new media consulting and development firm.

Product Details

• Hardcover: 320 pages
• Publisher: Adams Media Corporation; 1st edition (May 1999)
• Language: English
• ISBN-10: 1580621147
• ISBN-13: 978-1580621144
• Product Dimensions: 9.3 x 6 x 1.4 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #3,156,050 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

14 of 15 people found the following review helpful:

5.0 out of 5 stars The one book you NEED to read about the net., August 26, 1999

By A Customer

Amazon Verified Purchase

This review is from: Net Success: 24 Leaders in Web Commerce Show You How to Put the Internet to Work for Your Business (Hardcover)

Fantastic! It is refreshing to find a book that uses interesting case studies to demonstrate web trends, business models, advertising/pr online and direct marketing. Everyone from CEOs to high school students should read this book to get a grasp on where business on the web is heading.

8 of 8 people found the following review helpful:

5.0 out of 5 stars The bible of internet marketing -- nothing like real life, April 29, 1999

By 

[e-mail] (Alexndria, Virginia) - See all my reviews

This review is from: Net Success: 24 Leaders in Web Commerce Show You How to Put the Internet to Work for Your Business (Hardcover)

This book will influence the way website are design in the futures.It place results and goals above the utilization of fancy technology in internet marketing.Nothing substitute real life experience scenarios. It will survive the passage of time thanks to the experience of all the authors.These persons are talking about what they have walked with great success. This will be a best seller for sure. The content will stimulate innovation of internet proffesional and will teach consumer to distingish a good message from the masses. Harry G. Garcia President Mobile Universe Corporation

14 of 16 people found the following review helpful:

5.0 out of 5 stars Best of Class, December 31, 1999

By 

P. Ford (Arlington, Virginia) - See all my reviews
(REAL NAME)   

This review is from: Net Success: 24 Leaders in Web Commerce Show You How to Put the Internet to Work for Your Business (Hardcover)

This book should be required reading for middle and upper management of any company engaged in the eEconomy -- which is just about every one. I haven't seen such a clear, concise, practical and well-informed collection of essays on eCommerce in one place. Highly recommended.