Customer Reviews

Net Success: 24 Leaders in Web Commerce Show You How to Put the Internet to Work for Your Business

5 star:		(5)
4 star:		(1)
3 star:		(0)
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1 star:		(1)

 

 

Fantastic! It is refreshing to find a book that uses interesting case studies to demonstrate web trends, business models, advertising/pr online and direct marketing. Everyone from CEOs to high school students should read this book to get a grasp on where business on the web is heading.

This book will influence the way website are design in the futures.It place results and goals above the utilization of fancy technology in internet marketing.Nothing substitute real life experience scenarios. It will survive the passage of time thanks to the experience of all the authors.These persons are talking about what they have walked with great success. This will be a best seller for sure. The content will stimulate innovation of internet proffesional and will teach consumer to distingish a good message from the masses. Harry G. Garcia President Mobile Universe Corporation

This book should be required reading for middle and upper management of any company engaged in the eEconomy -- which is just about every one. I haven't seen such a clear, concise, practical and well-informed collection of essays on eCommerce in one place. Highly recommended.

This book is a must read. I value e-business texts that are based on the case studies of successful E-commerce leaders. The 24 leaders who contributed to this book know what the front lines are all about!

I loved this book. It was filled with practical, nuts and bolts information about business on the web. It provides a critical roadmap for any business seeking to use the Internet to maximize business potential and market exposure. It contains advice on strategic planning, e-retailing, virtual communities and much more. I found it enormously helpful - the best book that I have read on this subject. I highly recommend it.

After reading the multiple positive reviews for this book, I expected a book that is much more insightful than I found this one. I work for an Internet company, and found this book to be targeted more at Web neophytes, more specifically large businesses without a web presence, but who want some thoughts on how to get started with taking advantage of all of the benefits the Internet can offer their business. Most of its discussions end with Q4 1998, which in Internet time is woefully out of date. I unfortunately found no original insights from this book, and believe that anyone who keeps up with the industry would have a similar experience.

for anyone who is interested in getting into the internet business, as well as those that are in it already.