Bells and whistles may grab a customer's attention, but words make the sale
"The ancients rightly distrusted rhetoric that made 'the worse argument appear the better'an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear and persuasive communication, which online business needs desperately today. Nick Usborne's insight into this craft fills a surprising gap in the online marketing toolbox."Christopher Locke, author of Gonzo Marketing: Winning Through Worst
Practices, and co-author of The Cluetrain Manifesto.
"The best book I've seen on writing for the Web."Dr. Ralph F. Wilson, Web Marketing Today
"Nick Usborne, shows us how to write powerful and compelling copy that fully leverages the communications power of the Net. Nick knows the Internet and Nick knows copy."
John Audette Founder & Publisher, The Adventive Knowledge Exchange
In Net Words, emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to:
Net Words offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites' usability and appeal.
Nick Usborne has written hundreds of articles on the subject of marketing and online writing. Many of these can be found by searching the archives of Clickz.com and Business 2.0. Nick is also a highly respected consultant and much-requested speaker for conferences and corporate meetings and seminars. More details are available through his site at www.nickusborne.com.
Once again another book which has about as much information on internet copywriting as a romance novel. Read morePublished 15 days ago by Rina Marlowe
I would re-purchase this book in a heartbeat. Best clear and concise book on developing web copy.Published on February 11, 2010 by Creative 3 Pro
This book was recieved in good order.
The cost of this book was reasonable.
The content of this book is priceless
for anyone writing copy to sell. Read more
This is an account of why the language of the Web is and should be so different, and a how-to guide for successful online communication with your audience. Read morePublished on November 9, 2007 by S. Davidson
Anyone involved in Search Engine Marketing should read this book. If more of my peers in the industry would read this book, the Web would be a better place. Read morePublished on September 24, 2007 by Chad Russell Buckendahl
After reading a string of very poor SEO books I've been lucky to hit upon another string of some of the best business and web marketing books available. Read morePublished on February 1, 2007 by Stoney deGeyter
You don't want to read a book about writing that is badly written. As far as I can tell, Usborne figured that since the book is offline, it should not follow the high-impact rules... Read morePublished on October 30, 2006 by Professor Bubba
The book is very compact and well written. Nick Usborne wrote this book based on his own experiences as online copywriter. Read morePublished on July 24, 2006 by Carsten Cumbrowski
The basic premise of Net Words-how good copywriting can make a Web site more effective-is as fundamental in 2006 as it was in 2001 when the book was published. Read morePublished on February 16, 2006 by Doubting Thomas