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Book Description
Editorial Reviews
From the Publisher
Today, businesses on the Internet, like Amazon.com and eBay, earn billions of dollars annually in cyber-sales. These on-line businesses use the Internet to slash costs, improve customer relarions, sell their products directly to the customer, cut marketing expenses, and reach previously untapped markets. No matter how little you know about computers, this book will take you from the very basics of "going live" with a brand new business to taking orders from around the world. Every area of Internet trading is covered in easy-to-understand language, and there are plenty of tricks to help you tap the potential of this phenomenal global market.
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Most Helpful Customer Reviews
16 of 18 people found the following review helpful:
5.0 out of 5 stars
Complete, thorough, yet easy to read and put into practice.,
By A Customer
This review is from: Starting and Running a Business on the Internet (Paperback)
It contained all of the necessary information I needed to move my business onto the Internet, without the usual condescension or techno-babble. Half the size and nearly a quarter the cost of similar books, but with so much useful information that the others ignored. I only wish that I'd found it earlier
8 of 9 people found the following review helpful:
1.0 out of 5 stars
SHOULD HAVE SAVED MY MONEY,
By A Customer
Amazon Verified Purchase(What's this?)
This review is from: Starting and Running a Business on the Internet (Paperback)
If you are able to access this review on the internet, you probably know just about everything this book has to tell you. It is SOOOO basic that it is truly for the internet NOVICE. You might glean a few nuggets of information, but I found 998% of the book to cover stuff I already knew. I was looking for some good information on marketing an e-commerce site, but beyond suggesting registering with search engines and gently dropping your name in newsgroups, there was almost nothing!!Another minor problem: the book was written in Britain, which is okay, except that most of the examples of web sites given are for British lottery sites, etc. I would spend my money elsewhere if I had to do it again. I finished reading the book in an hour, and was thoroughly unimpressed.
5 of 5 people found the following review helpful:
4.0 out of 5 stars
Short and to the point,
By Susan (Conneticut) - See all my reviews
This review is from: Starting and Running a Business on the Internet (Paperback)
Mostly this book deals with the practicalities of running a business online. Most of the examples given *are* British, but the principles are the same worldwide I would think. This isn't a blazing bonfire of a book, but it did provide me with quite a few sparks and was quite responsible about what it offered me (ie it didn't go on with 'be a millionaire overnight' or 'solve all of your problems with a website' nonsense).
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