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16 of 18 people found the following review helpful:
5.0 out of 5 stars Complete, thorough, yet easy to read and put into practice.
It contained all of the necessary information I needed to move my business onto the Internet, without the usual condescension or techno-babble. Half the size and nearly a quarter the cost of similar books, but with so much useful information that the others ignored. I only wish that I'd found it earlier
Published on February 18, 2000

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8 of 9 people found the following review helpful:
1.0 out of 5 stars SHOULD HAVE SAVED MY MONEY
If you are able to access this review on the internet, you probably know just about everything this book has to tell you. It is SOOOO basic that it is truly for the internet NOVICE. You might glean a few nuggets of information, but I found 998% of the book to cover stuff I already knew. I was looking for some good information on marketing an e-commerce site, but...
Published on August 20, 2000


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16 of 18 people found the following review helpful:
5.0 out of 5 stars Complete, thorough, yet easy to read and put into practice., February 18, 2000
By A Customer
It contained all of the necessary information I needed to move my business onto the Internet, without the usual condescension or techno-babble. Half the size and nearly a quarter the cost of similar books, but with so much useful information that the others ignored. I only wish that I'd found it earlier
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8 of 9 people found the following review helpful:
1.0 out of 5 stars SHOULD HAVE SAVED MY MONEY, August 20, 2000
By A Customer
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If you are able to access this review on the internet, you probably know just about everything this book has to tell you. It is SOOOO basic that it is truly for the internet NOVICE. You might glean a few nuggets of information, but I found 998% of the book to cover stuff I already knew. I was looking for some good information on marketing an e-commerce site, but beyond suggesting registering with search engines and gently dropping your name in newsgroups, there was almost nothing!!

Another minor problem: the book was written in Britain, which is okay, except that most of the examples of web sites given are for British lottery sites, etc.

I would spend my money elsewhere if I had to do it again. I finished reading the book in an hour, and was thoroughly unimpressed.

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5 of 5 people found the following review helpful:
4.0 out of 5 stars Short and to the point, October 6, 2000
By 
Susan (Conneticut) - See all my reviews
Mostly this book deals with the practicalities of running a business online. Most of the examples given *are* British, but the principles are the same worldwide I would think. This isn't a blazing bonfire of a book, but it did provide me with quite a few sparks and was quite responsible about what it offered me (ie it didn't go on with 'be a millionaire overnight' or 'solve all of your problems with a website' nonsense).
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3 of 3 people found the following review helpful:
1.0 out of 5 stars Very simplistic information for the extreme beginner., March 19, 2002
By 
Lazar Harris (Commerce, GA United States) - See all my reviews
This book was written for the person who may not yet have owned a computer and who may have never accessed the Internet. Buy this book only if you are the extreme beginner. I was looking for much more high level information that could be helpful in developing a serious, commercial grade Internet business. Information such as what type of technology infrastructure or technical staff might be needed to support an Internet business that gets 'x' hits a day. While the title of this book includes "everything you need to know", it will leave you very short on information for any Internet business beyond a simple web page.
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2 of 2 people found the following review helpful:
1.0 out of 5 stars SHOULD HAVE SAVED MY MONEY!!!, April 8, 2003
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If you are able to access this review on the internet, you probably know just about everything this book has to tell you. It is SOOOO basic that it is truly for the internet NOVICE. You might glean a few nuggets of information, but I found 99.8% of the book to cover stuff I already knew. I was looking for some good information on marketing an e-commerce site, but beyond suggesting registering with search engines and gently dropping your name in newsgroups, there was almost nothing!!

Another minor problem: the book was written in Britain, which is okay, except that most of the examples of web sites given are for British lottery sites, etc.

The only good thing to say is that the book is short, so if I was going to be wasting my time, the wasted time was limited!!

I would spend my money elsewhere if I had to do it again. I finished reading the book in an hour, and was thoroughly unimpressed.

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