At the heart of Hagel and Singer's solution is the "infomediary" that sits between the customer and vendor. For the consumer, the infomediary acts as a trustworthy agent who knows the needs and habits of the client. For the vendor, the infomediary is the holy grail of consumer behavior, a marketer's dream. The infomediary brokers client information to vendors in exchange for goods and services for the consumer. The result? Happy consumers, satisfied marketers, and a very lucrative business model that awaits those entrepreneurs and companies that are bold enough to embrace the idea. The authors painstakingly outline the challenges and opportunities of developing an infomediary business and go as far as to peg the potential market cap of a dominant player at $20 billion by its fifth year of operation. While the idea of software agents is nothing new, Hagel and Singer may be breathing new life into the idea at just the right time. And even if infomediaries never arise, following the thinking of Hagel and Singer is well worth the price of admission. For marketers, managers, entrepreneurs, and just about anyone who thinks about e-commerce. Highly recommended. --Harry C. Edwards
In that case, you will not see the enormous economies of scale.
The most interesting thing in the whole book is a paradox about how infomediaries will create a monopoly that the government will have a hard time dismantling.
I recommend this book to anyone considering the infomediary business or current providers of data or marketing solutions.
Hagel has co-authored two especially important books (with Arthur G. Armstrong III and Marc Singer, respectively) and Net Worth "which builds on a number of the themes originally... Read morePublished on March 6, 2002 by Robert Morris
The ecommerce "correction" of early 2000 forces us to re-examine the true economic value of the Internet. Growth alone can't sustain real value. Read morePublished on July 31, 2000 by E
Whatever you may think about the infomediary business model -- and I've got my own reservations -- the real value of this book lies in its approach to thinking about the challenges... Read morePublished on April 28, 2000 by Christopher Locke
This is a book which presents a vision of the future and the way business will be done. It is not a 'best practice' advice giver, but a scenario of consumerism. Read morePublished on February 12, 2000 by Naomi Moneypenny
This is a book with interesting angles, possibilities, and opportunities. Like a mirror with many faces, it's rich with informative ideas. It provides another system of thought. Read morePublished on February 12, 2000 by Thom Tu-Duc
This book describes a model for what will soon equal the recent clamor over e-commerce.
To have people offering goods and services compete for your business will make... Read more
The authors discuss a model of how increasing importance of information increases importance of "infomediaries" - companies that have the trust and info of consumers and... Read morePublished on October 25, 1999 by Anurag Gupta
This book takes the reader down a road few have traveled. (and from the looks of these reviews few will go) These authors have taken a macro-economic approace to customer service... Read morePublished on October 15, 1999 by Dog Doc