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—JIM COOK, CFO of Mozilla; Netflix founding team member
“A well-crafted, well-researched, and well-sourced page-turner. Keating is no stranger to this subject, having covered Netflix for years as a reporter, and gives readers a fascinating and insightful look into the inner workings of a company that forever changed how America watches movies.”
—LORI STREIFLER, executive editor, City News Service Inc.
“Even if all you know about Netflix is that it has bright red mailers and comes out of your Roku box, Keating’s reporting will make you want to sit down and learn more. It’s a tale of corporate intrigue, gigantic success, and enormous failure.”
—ALLAN PARACHINI, adjunct professor, California State University; former Los Angeles Times reporter
“Netflixed has all the drama and intrigue of a Hollywood blockbuster, but for me, it was also nostalgic. Gina Keating perfectly captured the pressure, energy, and emotion we all felt as we fought Netflix for control of America’s living rooms. I’m often asked by people, ‘What happened at Blockbuster?’ Now I can tell them . . . just read Netflixed.”
—BEN COOPER, EVP, Camelot Strategic Marketing & Media; former head of marketing, Blockbuster Online
“…Veteran media journalist Keating’s nonfiction debut is a surprisingly swift-paced mix of investigative journalism and thrillerlike suspense. The major players in the game—Netflix CEO Reed Hastings and Blockbuster’s John Antioco—are both complicated characters, and Keating does a commendable job painting a portrait of these very different business leaders, each with his own unique approach to vying for the same brass ring: domination of the American home-entertainment market …An impressive look at the infinite complexities and cutthroat competition driving the deceptively simple business of 21st-century movie delivery.
“There's a grim reality behind the magical wafting of DVDs to our mailboxes, according to this lively, canny business potboiler…[This] colorful narrative climaxes with Netflix and archrival Blockbuster throttling each other in an old-fashioned price war that Netflix wins by a hair. Keating hypes the allegedly world-shaking technological transformations in how we access digital content, but what's far more interesting and dramatic is her smart portrait of how an ever-changing capitalism stays very much the same.”
“Keating separates fact from legend in this story of how the tiny upstart, Netflix, took on and ultimately decimated the goliaths of the industry, Blockbuster Video and Hollywood Video… It seems that only Apple Computer rivals Netflix in how its customers hold a deep personal attachment to the brand “experience,” and fans of the service will get a lot of insight into how much risk, dedication, and commitment it took to bring that experience into being.”
—DAVID SIEGFRIED, Booklist
This is a very interesting case study of the growth of Netflix. Having been part of the story as a customer, I especially enjoyed all that went on as Netflix battled Blockbuster... Read morePublished 2 months ago by Mark
Things move fast and this is slightly out of date now but still very good coverage of the establishment of Netflix from the beginning. Well written and an easy read. Read morePublished 2 months ago by Ron
I would give 3.5 stars of that was an option. It's a good book with interesting history. not spectacular, but solidPublished 2 months ago by Greg C.
I thoroughly enjoyed this book. It is the inside story of the wildly successful Netflix startup and the challenges they faced. Read morePublished 2 months ago by Thomas Grover
If you like real life business and entrepreneur stories this book is for you. I wanted to understand how David killed Goliath.Published 3 months ago by D
Many books exist on the tumultuous life of successful Silicon Valley startups, and many more should exist on the unsuccessful ones. Read morePublished 3 months ago by HoneyBadger
A great inside look at the struggles and challenges of a startup tech company as they became a major entertainment power house.Published 3 months ago by Carl Tuinstra
Awesome narrative. Read right through it. The Netflix v. Blockbuster account was not expected and the author incredibly narrated it.Published 3 months ago by Roland Mumford
This is a great book about the time before Netflix got into original programming in 2013. When it battled with Blockbuster. Read morePublished 4 months ago by Anthony