Netrepreneur: The Dimensions of Transferring Your Business Model to the Internet [Paperback]

Joseph Lowery (Author), Johnny Jackson (Author), Marcia Layton Turner (Author)

Book Description

Series: Using Series | Publication Date: November 15, 1998

Netrepreneur: The Dimensions of Transferring Your Business Model to the Internet is a strategic planning, business solution book. It offers a holistic view of Internet business relevant topics. This book is treated like a business book with legitimate case studies and resource listings /cites but addresses Internet related questions.

Editorial Reviews

Amazon.com Review

Joseph Lowery believes that any large enough corporation that hasn't established an intranet is asking to be overwhelmed by its competition. He demonstrates how wiring a company for both internal and external Net communications enables companies to produce with high speed, high quality, and low cost--a trio from which, previously, a company was expected to select two and sacrifice the third. By showing the advantages intranets and extranets bring to all aspects of corporate operations, he makes the case that the technology offers a typical return on investment of 1,000 percent or more.

Lowery first helps you determine the value of adding an intranet and Internet connection to your business, suggesting how it can enhance research and development efforts. The next few sections are organized by divisions of a typical business and describe the various assets that divisions such as human resources, production and operations management, information technology, and information management can gain from intranets and extranets.

The rest of the text discusses marketing and sales opportunities, including how to deal with the vast amount of business that Internet-based marketing can bring in, and how to use your Web site for selling and for sales force automation. Short case studies throughout demonstrate how various techniques have worked for corporations, ranging from Levi-Strauss to Federal Express. --Elizabeth Lewis

From the Back Cover

Netrepreneur: The Dimensions of Transferring Your Business Model to the Internet is a strategic planning, business solution book. It offers a holistic view of Internet business relevant topics. This book is treated like a business book with legitimate case studies and resource listings /cites but addresses Internet related questions.

See all Editorial Reviews

Product Details

• Paperback: 424 pages
• Publisher: Que; 1st edition (November 15, 1998)
• Language: English
• ISBN-10: 0789717255
• ISBN-13: 978-0789717252
• Product Dimensions: 9 x 7.3 x 0.9 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #4,902,788 in Books (See Top 100 in Books)

More About the Author

Joseph Lowery's books about the web and web-building tools are international bestsellers, having sold more than 400,000 copies worldwide in nine different languages. His most recent book is the Dreamweaver 8 Bible. Joseph is the author of the recently published CSS Hacks and Filters as well as the Dreamweaver Bible and Fireworks Bible series from Wiley Publishing. He also wrote Design and Deploy Web Sites with Dreamweaver MX 2004 and Contribute 3 from Macromedia Press. In addition to co-authoring Dreamweaver 8 Recipes and Dreamweaver MX 2004 Web Application Recipes with Eric Ott as well as the Dreamweaver MX Killer Tips series with Angela Buraglia.

As a programmer, Joseph contributed two extensions to the latest release of Fireworks and many extensions available for Dreamweaver. He has presented at Seybold in both Boston and San Francisco, Macromedia conferences in the U.S. and Europe, ThunderLizard's Web World, and KW Media Group's Mac Design Conference. Joseph is currently the Director of Marketing for WebAssist.

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars An Essential Business Consulting & Marketing Tool!, July 7, 1999

By A Customer

This review is from: Netrepreneur: The Dimensions of Transferring Your Business Model to the Internet (Paperback)

The Internet has gained immense popularity as a marketing tool and a number of companies both large and small have shifted their marketing strategies to this broadcast medium. Every day businesses are taken online. Netrepreneur written by Joseph Lowery offers a tremendous wealth of knowledge about how companies can successfully adapt themselves to this powerful and exciting marketing tool.

Businesses large and small will benefit from the contents of this book. Actual case studies of many well-known companies offer rich key insight into how they have set up shop on the Internet and how they have managed themselves. Increased sales revenue, shifts in marketing strategies, Website design options, and use of technology and business applications are among the many cutting-edge considerations discussed at length by the author that will contribute to very successful business operations.

With the use of this book any company will achieve favorable and easily measureable results. Web business models are discussed, readers will receive online business marketing instruction, they will learn some basic international business concepts to successfully broaden the scope of their marketing efforts, and they can make use of an excellent listing of business Websites that offers additional business information.

Although this book was not intended for use by novice entrepreneurs, I found it easy to read and understand. Just about anyone can pick it up and glean valuable business ideas from its pages regardless of their level of experience in the business world. This book would make a valuable guide for business consultants seeking to make a living by helping other companies along. This is a great book to have on hand and put to use at a moments' notice!

1 of 1 people found the following review helpful:

4.0 out of 5 stars Excellent Overview Of Internet's Business Potential, June 4, 1999

By A Customer

This review is from: Netrepreneur: The Dimensions of Transferring Your Business Model to the Internet (Paperback)

The author does an excellent job of explaining the ways in which the Internet can be used to improve any function of a business, to include HR, Logistics Mgmt, and Sales. Though it doesn't delve too deeply into any single area, for the corporate manager it is an excellent introductory read.