"Why should you familiarize yourself with Network Marketing, and seriously consider it? The author urges you to decide which group of people you are going to belong to in the near future: - to those who develop this business, and achieve success, - to those who cheer from the sidelines, - to those who are surprised that it developed without them and in spite of their criticism and protests." Network Marketing - The Way of Life is the best resource in presenting the subject of new trends in distribution, and examining the possibilities of owning your own business. The author analizes and compares different possibilities of making money and securing your future. All aspects of Network Marketing are discussed, frequently asked questions are answered, and doubts and scepticisms are addressed. The author does not claim that Network Marketing is the only way, the only route through life. He claims and proves that it is the best one.
Book Description
Editorial Reviews
From the Publisher
Distributors involved in many Network Marketing organizations have made use of the information in Janusz Szajna's books. In fact, one of the big leaders in this field gave a great amount of credit to Mr. Szajna, saying: "I owe my current status and prosperity mostly to Janusz Szajna. It was he who, not even knowing about it, has built my business. I only had to see to it that his knowledge, contained in his books reached all the distributors of my network."
About the Author
Janusz Szajna was born in 1949 in Poland. In 1973 he completed his studies at the University of Wroclaw. His first encounter with Network Marketing was in Germany in 1987. His scepticism, coupled with his investigative nature, became the driving force for further studies on the topic. He continued these studies since his arrival in Canada in 1990, where he currently resides with his family. Mr. Szajna has compiled a great deal of literature, including many magazine articles, and has attended numerous seminars and workshops. As a result of his studies he has written magazine articles with the purpose of giving readers a basic understanding of how to build a MLM network. Recognizing a greater need in this area, he proceeded to write the book "Network Marketing - sposob na zycie" ("Network Marketing - The Way of Life"). This book, within the first month, became a bestseller, and to this date has been translated into seven languages: English, German, Russian, Spanish, Czech, Romanian, French. The fact that this book was so well received was the incentive for the author to write four other books; all are currently published in Polish. Janusz Szajna has not only proven himself to be an expert in the field of Multi-level marketing, but he is also mindful of the day-to-day human struggles, needs, and challenges of our time. Due to the experiences of having lived in three different countries, the author is acutely aware of current global economic changes necessitating new approaches and thinking. His opinions are based on sound principles gathered from independent sources. All of the books that Janusz Szajna has written attest to his serious approach to the topic and deep understanding.
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4.0 out of 5 stars
Networking Support,
By Chinmay Hota (Planet Earth) - See all my reviews
This review is from: Network Marketing - The Way of Life (Paperback)
No other form of business or career option needs inspirational books to further its cause as much as network marketing, also called Multi Level Marketing (MLM), and often identified with Amway, the company that started it all. This is because MLM is frequently weighed down by the opinions of detractors, who have either burnt their fingers in this business or have been in the ringside. The swarming skeptics keep the murmur going with their multifarious charges, ridicules, doubts and woes. Janusz Szajna, a Polish immigrant in Canada and a high achiever in this form of business, sets out to block the progress of the avalanche. He uses all possible lines of arguments to take the wind out of the critics' sails, and all possible methods to convert the doubting Thomases: cajoling (`You will be the boss... You and only you!'); temptation (`see you on the beaches of the world'); greed (`many distributors make much more than $ 75,000/- per month or even per week'); threat (`Big corporations of today are soon going to be relics of the past'). He throws in bits of philosophy here and there, and a few nuggets of humour, to make his views palatable. The author directs all his efforts in refuting the umpteen charges, about which he is all too aware. The reader gets very little to know about the new technique from any direct analysis or explanation. If he hoped to further his knowledge about the intricacies of MLM, he has to infer them mostly from these counter-arguments. The main plank of the author's arguments is that people don't take the big picture about this form before starting their castigation. They only have information in patches, which distorts the whole thing. To drive his point home he cites the Indian (not Hindu, as he claims) story of four blind men touching different parts of an elephant and forming their ideas about the shape of the animal according to the part of the body they touched. The whole is more than the sum of the parts, he reminds us. Like the half-baked ideas, half-hearted approaches of the starters plague network marketing. The author prescribes 100% commitment and total dedication. A person, who was too afraid to show his starter kit to his wife and chose instead to run his network business from the boot of his car, was bound to come out bruised from the experience. Unfortunately such people spread the bad word and tarnish the image of MLM, laments the author. His guarantee is that `100% of those who want it, will achieve success.' Ergo: those who failed didn't want success as they should. That simplifies matters for the votaries of MLM. True to the spirit of the times, the author closes his discussion with a FAQ session, which is comprehensive enough to whet your appetite on the subject. Even if you've skipped the earlier chapters, you won't miss much if you go through this FAQ chapter: most of the ideas have been repeated here. All the criticisms that trouble MLM have been dealt with. To mention a few: Is this business for everyone? To these endless queries, I want to add mine: How can MLM make the distributors rich with such hopelessly limited range of products? These thoughts, and many more, cross the minds of those who think of MLM as a career option. From my limited-really limited-knowledge about Amway distributors in India, I can say that the network has many non-starters, false-starters, and a few braggarts: but all of them appear to be struggling. I haven't met one yet, who has struck it rich, I just read one.
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